Telecoms Mini MBA - Marketing Focus
- Course Name: Telecoms Mini MBA - Marketing Focus
- Duration: 5 days
- Technical Level: 4
Overview
As global telecommunications evolve, the range and sheer diversity of products and services, as well as the overall business case, become much more complex. To effectively market and gain market-share in such an environment can be extremely challenging. The only way to stay ahead is to fully understand the customer, to understand the industry and changing dynamics, to innovate, to be creative, and to plan effectively.
To help individuals and organisations to be successful in marketing their products and services, we are introducing the unique Telecoms Mini MBA – Marketing Focus as part of the hugely successful Telecoms Mini MBA series .Aimed at both telecoms marketing professionals and other senior managers who need to understand the positioning of their company, its products and services in the telecoms marketplace, this 5-day interactive training course provides a unique combination of topics – delivering an excellent grounding in telecommunication services and evolving technology; industry trends and forecasts; as well as current marketing techniques used within the industry.
The programme will leave the participant much better equipped to operate and manage within busy telecommunications marketing departments, or to oversee complex marketing projects – whether as part of a network operator, equipment vendor, or service /software provider.
The Telecoms Mini MBA – Marketing Focus programme
- Emerging Markets and Technologies - Industry and technology briefing sessions that provide up-to-the-minute trends and analysis.
- Marketing and Business Skills - Essential marketing sessions covering techniques used in telecommunications marketing.
- Technology and strategy - Comprehensive sessions that demystify telecoms services and applications, and the role of different technologies within the emerging fixed, mobile, and converged network.
- Enhanced Case Study – Island Telco - This is a unique case study, running throughout the modules, allowing you to test your ideas in a simulated environment. You will consider and evaluate all the major aspects of managing the marketing and branding for a telecoms operation.
Click here to view the full 5-day programme
"Outstanding. An excellent balance of very relevant content"
TO, Sentaca Communications
Benefits of attending:
- Enhance your knowledge of telecoms marketing and your value to your organisation by better understanding the marketplace, including its current trends, opportunities and constraints
- Learn about key marketing functions including marketing goals & metrics, segmentation & branding, pricing & bundling, launching & promoting services in the telecoms sector
- Gain a unique opportunity to work with like-minded professionals in developing your ideas and plans in a challenging simulated environment
- Understand the basic concepts of modern telecoms technology and how these both enable and constrain the development and marketing of key products and services
- Think more strategically and plan more effectively
- Significantly increase your understanding of your customers and the importance of both segmentation and of providing an effective Customer Management solution in order to maximise return on life time value
- Identify key elements of change within the telecoms sector and the likely affect on the services and products offered by your organisation
Who should attend?
This programme is designed for all those who need a thorough grounding in the relevant knowledge and skills required to position and market their company, its products and services within the fast-changing telecoms sector. It has been developed for those whose time is limited and who work in critical roles or situations where a lengthy period away for study is not possible.
