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Agenda

Day One - 14th May 08

Registration & Refreshments

8:30

Speed Networking

8:50

A chance to get to know your peers before the start of the conference and help set a relaxed and informal atmosphere!

Opening Remarks from the Chair

9:00
  • Shane O'Flynn, VP Client Services, Openet, IRELAND

Addressing Fixed Mobile Convergence With IMS In Focus

9:10
  • Providing a unified user experience with service convergence
  • Elaborating on the benefits of an all-IP network pla n: migrating the core to all-IP
  • Migratio n: what are the first steps to be adopted
  • Benefits of the access-independent service platform: attractive services, seamless services between fixed and mobile
  • Rahadian Krishna Sundara, Head of Business Research, PT Telekomunikasi, INDONESIA

Operator’s Perspective On Convergent Services In The IMS Environment

9:40
  • Reviewing trends pertaining to the adoption of IMS based services
  • Impacting consumer experience - measuring service experience as felt by the user
  • Methodologies in marketing and education on convergent services to the customer
  • Subscriber profiling, device management and delivery management issues
  • Chris Daniel, Delivery Partner, Cable&Wireless, UK

What Constitutes An IMS? Agreeing A Common Definition And Evolution Path To Aid Strategic Decision-Making

10:10
  • IM S: a technology? A vision? Or an application?
  • What is the benchmark / litmus test for true IMS?
  • Shedding light upon the 'grey areas' in the industry's plans for IMS
  • IMS - High on the corporate agenda?
  • Shane O'Flynn, VP Client Services, Openet, IRELAND

Morning Coffee

10:40

Transferring Web Communities To Mobile Communitie s: Realising The Full Potential Of Profile, Presence And IM

11:10
  • Understanding mobility’s stake in the current social networking spac e: Where does IMS come in to add the advantage?
  • What would be the best business models for mobile community based services
  • Assessing how IMS will meet requirements for e-communities to migrate to the mobile device: presence, location, group mgmt, etc.
  • Understanding the capabilities of the client and how it can evolve through IMS
  • Vasco Hoffmann, Market Implementation Manager - Asia-Pacific, GSM Association UK

PANEL DISCUSSION: Reviewing The Commercial Viability Of IMS To The Operator

11:40
  • Examining the commercial opportunities for the carrier :
    • FMC, Media & Content, IPTV & Mobile TV, VoIP, Retail, Web 2.0
  • Reviewing the benefits in IMS in terms of new revenue streams, cost savings, enhanced capabilities and service provisioning
  • Challenges in responding to these avenues of growth
  • What are the most cost effective IMS elements to deploy?
  • Justifying investments with the implementation of IMS
  • What are the organisational changes required to address these issues?
  • Discussing if IMS is being over-hyped or able to deliver on the promise
  • Wooyong Choi, IMS Project Director., SK Telecom, SOUTH KOREA
  • Bernd Hoogkamp, Head - Global Mobile Community, Teliasonera
  • International Carrier, SWEDEN
  • Fernando Theodoro, Head of Innovation Development Group, Globe Telecom, THE PHILLIPINES
  • Joe Hogan, CTO & Founder, Openet, IRELAND
  • Vivek Srivastava, Solutions Director, Oracle Communications, SINGAPORE

ENABLING CROSS-PLATFORM IPTV SERVICES THROUGH IMS

IMS-based IPTV - The Potentials Of Interactive TV For Communities?

12:10
  • Implementation options for IPTV
  • IP Multimedia System(IMS) as common NGN Service Control Platform
  • IMS-based IPTV Architecture - Combining multimedia communications and video broadcasting and VoD
  • Service examples and business cases for IMS-based IPTV
  • IPTV Communities - The "Virtual Sofa"
  • Experiences and Prototyping in the FOKUS Media Interoperability Lab
  • Thomas Magedanz, Professor - Electrical Engineering And Computer Sciences / Director of NGNI, Technical University Of Berlin /Fraunhofer, FOKUS GERMANY

IPTV Operator Perspectiv e: Integrating Communication And IPTV Services Across Both Fixed And Wireless Networks

12:40
  • Reviewing the revenue potential for quad-play service s: marketing, e-commerce, upselling opportunities, etc
  • Defining interactive personal IPTV
  • Multi-services + Multi-screen s: how big can this be for operators?
  • Understanding network capacit y: what is the role of IMS on IPTV networks
  • Analysing broadcasting and IPTV system s: DMB, DVB, VoD, Interactive TV, etc
  • Dr. Ampai Por, Deputy Director, True Internet, THAILAND

Lunch Sponsored by 14:10 Case Study: Keys To Success In Driving IMS-based IPTV Services

13:10
  • Understanding quad-play benefits to the operator business
  • Analysing the link between IMS and IPTV
  • Reviewing IMS-based IPTV services for the subscriber: which of these will engage the user?
  • Service provisionin g: mapping out different services for different screens and formats
  • IMS standardisatio n: what is the level of readiness to address issues associated with IPTV
  • Jayesh Easwaramony, Principal Consultant , ICT Consulting Practice, Frost and Sullivan, Asia Pacific, SINGAPORE

CONTENT &APPLICATIONS INTHE IMS PLAYGROUND

To ‘Ape’ Existing Applications On An IMS Platform Or Develop

14:40
  • New Innovative Services? Exploring The Best Strategy For Service Development
  • Creating value in blended applications - FMC/Triple/Quad Play
  • Understanding the merit of integrating voice into multimedia applications
  • Unified communication strategies to deliver a consistent message
  • Countering the risk of cannibalisation of existing services
  • Bernd Hoogkamp, Head - Global Mobile Community, Teliasonera International Carrier SWEDEN

Exploring Applications That Will Add Value To The Roll-Out Of IMS

15:10
  • Where should the operators’ focus be? Voice? VAS?
  • Leveraging on the benefits of the IMS platformin terms ofmanagement
  • How can operators work with application developers to develop innovative applications
  • Pratthana Leelapanang, AVP, Wireless Service Marketing, AIS, THAILAND

Afternoon Refreshments

15:40

PANEL DISCUSSION: Software Community Discussio n: Attracting New Applications To IMS

16:10
  • How attractive is IMS to application developers? What is the level of support from the software community?
  • Reviewing the available toolkits by various terminal and network vendors
  • Bridging existing internet content to IMS
  • Integrating the application server to the IMS cor e: charging, service provisioning and connectivity
  • What are the best ways to link up operators and application developers in order to drive innovation
  • Thomas Magedanz, Professor - Electrical Engineering And Computer Sciences / Director of NGNI, Technical University Of Berlin /Fraunhofer FOKUS GERMANY
  • Sumantri J Yuwono, VAS Product Development, PT Indosat, INDONESIA
  • Antti Pellinen, Managing Partner, Tikura, Finland

IMS SERVICE DELIVERY AND ARCHITECTURE

Adopting The SDP Approach To Enable Convergence With IMS

16:40
  • Reviewing the converging landscape of telco and IT industries
  • Building more viable IMS business models through SDP
  • Usage models around IMS clients in the digital home and seamless mobility
  • The role of SDPs in driving service creation and delivery
  • Achieving cost reduction through improved performance in IMS and service delivery infrastructur e: discussing scalability
  • Selecting the APIs: who does the application developer write to?
  • Exploiting industry standards to optimise SDP performance
  • What are the challenges in interoperability with the client
  • How can SDP offer a future proof approach regardless of whatever happens to IMS in the future
  • Dr Stephane Maes, Chief Architect & CTO, Mobility, Voice, and Communications, Oracle, USA

Closing Remarks From the Chair

17:10

Close of Conference Day One followed by Drinks Reception

17:20

Day Two - 15th May 08

Registration & Refreshments

8:30

Opening Remarks from the Chair

9:00
  • Falk Schröder, Managing Partner, Detecon International, GERMANY

Extending Service Platform For The Development Of Cutting Edge Services

9:10
  • How is SDP bridging today’s platform’s with IMS application
  • Partnerships between the telco and software communities: implications on the service layer
  • Assessing the functionality of Java based platforms in the SD P: J2EE and JAIN SLEE integration
  • Automating all lifecycle aspects of services with Next Generation OSS / BSS integration
  • Progressing from SDP to IM S: what are the challenges?
  • Fernando Theodoro, Head of Innovation Development Group, Globe Telecom, THE PHILLIPINES

Combining IMS Communication Services with Existing Communities

9:40
  • How to enhance the customer experience of community communication
  • Utilising IMS in connection with other community service environments
  • Building a complete community experience
  • Antti Pellinen, Managing Partner, Tikura, Finland

FIXED, HYBRID AND FMC PERSPECTIVES

PANEL SESSION: Utilising IMS to Maximise Service Delivery

10:20
  • This panel will highlight opportunities brought to developers of applications integrated with IMS, opportunities for operators, and some of the challenges in trying to meet the market requirements. We will discuss, for the benefit of operators, different types of IMS based services that are trialing in the industry, and ask panel and audience participation to openly express both the opportunity and the challenge in scaling winning new services over IMS.
  • Dan Steingas, Service Provider IP Services Market Development Manager, Intel Corporation, USA
  • Tom Sperry, Director, Exit Games, USA

Morning Coffee

10:50

IMS - The Savior of Telco Revenues A Status Quo

11:20
  • What is IMS? - Its position in the technological environment
  • IMS and Web 2.0 - Telco versus Internet ?
  • IMS or not IMS? - a Guide
  • Operator Case Study
  • IMS Market - Opportunities and Reality
  • Falk Schröder, Managing Partner, Detecon International, GERMANY

Examining The Business Case Behind IMS Deployment For The Fixed Line Operator

11:50
  • Deploying IM S: What are the business drivers?
    • Enterprise, Residential
  • Calculating the cost-benefit analysis:
    • co-existence between IMS and legacy networks
    • IMS migration
  • Selling the IMS initiative to managemen t: how can ROI be ensured in the short and long term
  • Implications of TISPAN - relevant standards for the fixed world
  • For speaker updates visit www.imsvision.com

PANEL DISCUSSION Exploiting NGN Architecture For Convergent Service Offering - where does IMS fit?

12:20
  • Reviewing the business case for Fixed-Line / cable operator s: what is the role of IMS?
  • Devices for the residential and enterprise marketplac e: dual mode handset capabilities
  • Analysing the key technology enabler s: Voice Call Continuity (VCC) & Packet Data Gateway (PDG)
  • Migrating to IMS from legacy infrastructur e: softswitch, PSTN, etc
  • Overcoming traversal problems pertaining to Nat and firewall
  • Peter Barralet, COO and General Manager Asia, Opencloud, North America
  • Priyanka Undugodage, General Manager - Head of IP & Broadband Networks, Sri lanka Telecom, SRI LANKA
  • Jörg Heuer, Technology Exploration and AAA, Deutsche Telekom Laboratories, GERMANY

Lunch Sponsored by Oracle

13:00

THE REGULATORY AND STANDARDISATION LANDSCAPE FOR IMS INTEROPERABILITY

Developments in IMS Standardisation

14:00
  • Reviewing the progress of IMS standardisation: architecture, services, devices
  • Analysing 3GPP Release 8 and common IMS specifications
  • Interoperability betweenmulti-vendor equipment and solutions: how are standards being reflected here?
  • How is the development of standards driving the rapidity of IMS adoption
  • Wooyong Choi - IMS Project Director., SK Telecom, SOUTH KOREA

SERVICE QUALITYAND BILLINGARCHITECTURES FORTHE IMS NETWORK

Charging And Billing Fundamentals In The IMS Environment

14:30
  • Evolving existing billing architectures for the IMS environmen t: what migration strategies should be in place?
  • Elaborating on real time billingmodel s: what are the possibilities?
  • Upgrade vs. installing new IMS billing elements
  • Extending SDP to OSS/BSS integrationmodels
  • Harmonising subscribermanagement across TMF and TISPAN
  • Critical factors in IDmanagement,modelling and activation of system components
  • The unified bil l: what are the benefits for both operators and customer?
  • Stefan Wallin, Senior Business Development Manager, Ericsson, Indonesia

Identity Management And The AAA Component Within The IMS Framework

15:00
  • AAA as themechanismto transfer charging information to the billing system
  • What are the requirements for AAA to exist within the IMS billing system
  • Bridging ID Management and the IMS architecture
  • Integrating disparate customer data sources for datamarketing and sales
  • Methodologies for secured and flexible authentication
  • Understanding the role of the HSS and how operators canmanage data across domains
  • Jörg Heuer, Technology Exploration and AAA, Deutsche Telekom Laboratories, GERMANY

Afternoon Refreshments

15:30

Managing End-To-End QoS And Security In The Provisioning Of IP-based Services

16:00
  • Understanding the need for operators to differentiate between service and session type
  • Exploring product portfoliomanagement, subscriber provisioning and self-care, session QoS management and real-time rating aspects
  • Translating QoS to Qo E: how can the process be controlled and measured, MOS scoring, service latency, etc
  • Identifying where problems will occur in access, transport and core area s: how do operators overcome denial of service attacks in an IMS environment?
  • Securing interconnection with web service s: integrating 3rd parties, closed vs opened gardens
  • Priyanka Undugodage, General Manager - Head of IP & Broadband Networks, Sri lanka Telecom, SRI LANKA

THE IMS ENABLED DEVICE

Highlighting The Importance Of The Device In Delivering Rich Multimedia IMS Services

16:30
  • Examining customer needs for IMS-enabled device s: to what extent does this help in stimulating usage?
  • Assessing the impact of Web 2.0 services on handset capabilities
  • IMS service creation and delivery across all device s: how soon will this be a reality?
  • Elaborating on SIP developments and how this is reflected across multi-handsetmanufacturers
  • Should the industry agree on a common set of requirements that will enable compliance for future IMS devices?
  • David Watrin, Technical Officer, Swisscom, SWITZERLAND

Device Management To Increase Terminal Capabilities

17:00
  • Reviewing industry trends
  • Requirements for effective delivery of servic e: enterprise, multi datausers
  • The importance of self care and diagnostic s: security, features update
  • Impacting the network with the client framework and standard
  • Achieving customer needs and expectations with an end-end experience
  • Sumantri J Yuwono, VAS Product Development, PT Indosat, INDONESIA

Chairman’s Closing Remarks & Close Of Conference

17:30

IMS Asia 2008

20% Operator Discount

Delegate Bag Sponsor

intel

Luncheon Sponsor

Oracle Communications

Conference Sponsors

Detecon Consulting

Openet

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