Firmware Over-the-Air (FOTA) updating offers handset manufacturers and network operators a cost-effective, convenient, and reliable solution for correcting software defects on mobile phones in consumers’ hands. By keeping mobile phones up-to-date with the latest software improvements, manufacturers and operators can avoid product recalls, reduce customer care costs, improve consumer satisfaction, and ultimately drive new revenue opportunities using mobile software management solutions.

This workshop is targeted to handset manufacturers and network operators. Business, marketing and technical managers will each benefit from attending this informative and engaging workshop.

• Business benefits of adopting FOTA and mobile software management solutions
• Opportunities and use cases for cost savings and revenue generation
• Business models between manufacturers and operators
• Status of market adoption

• The three technical approaches to FOTA
• Considerations for handset manufacturers, network operators and consumers

• Operating systems, software architecture, compression schemes
• Standards compliance and interoperability with Device Management server infrastructure

• Business models for software update services
• Driving mass market adoption of FOTA

• New approaches in Mobile Software Management
• Delivering new features, applications and services
• Increasing services revenue throughout the customer lifetime

Morten Grauballe is responsible for Red Bend’s worldwide marketing efforts, including product management and corporate marketing. He has more than 10 years’ experience in the wireless industry. Prior to joining Red Bend, Grauballe was vice president of product management for Symbian Ltd., where he helped establish the company as a leading provider of mobile smartphone software. Prior to joining Symbian, Grauballe was a senior member of Ericsson’s marketing team in Tokyo and helped launch several handsets for NTT DoCoMo. He serves on the board of directors of the Over-the-Air Flash Forum (OTAFF) where he works to accelerate the adoption of mobile software management solutions.

John Purcell is Director of Terminals and Platforms for Red Bend Software, where he works with the world’s leading mobile manufacturers and platform providers to accelerate their mobile software management capabilities. John has more than 10 years experience in various engineering and technical roles in the mobile industry for companies including Intel and LogicaCMG, where he worked with the world’s leading network operators to integrate, test and launch new data services. He has a BE in Electrical Engineering from University College Dublin.

During this workshop participants will improve their understanding of the evolution of Mobile Device Management from a “Fire & Forget” first generation to advanced proactive subscriber experience management. This half day workshop will provide you unique insights from SmartTrust’s experiences of implementing advanced MDM solutions around the world and coming technologies.

• What is Autonomic Computing? Considerations
• Event-Driven MDM
• The legacy of early attempts at Device

• Moving to Third Generation MDM
• What are we really trying to management and why?

• Examples of recent implementations

Robert Waaler, SmartTrust
Robert Waaler is a transplanted American living in Sweden for the past 20 years. He has worked during this time in the IT and Telecommunications industries for Philips, Ericsson, Aspiro and since 2004 for SmartTrust. He has worked with the creation of compact cash dispensers, introduction of client relationship management to call centers and mobile services. Already in 2001 Robert was active in terminal management seeing its importance as an enabling technology for the delivery and acceptance of mobile services. Robert is educated in the US with a degree in Mechanical Engineering from Union College and an MBA from the State University of New York.