MAPOS '08

Creating a Unique Platform for Discussion within the Industry

09 - 10 December 2008, London

Agenda

Day One

Registration and Refreshments

08.00

Welcome and Speed Networking

08.40
  • Adam Shaw, Conference Researcher Informa Telecoms & Media

Chairman’s Opening Address

08.50
  • Richard Kramer, Managing Director, Arete Research Brett Simpson, Director Arete Research

Back to Reality: Can Smartphones Bridge the Consumer Relevance Gap?

09.00
  • Current state of the smartphone market
  • What does the consumer want from a smartphone?
  • How far are they already successful in bridging the gap?
  • Richard Kramer, Managing Director, Arete Research Brett Simpson, Director, Arete Research A Changing Ecosystem

An Operators’ Perspective on Market Developments in Mobile Operating Systems

09.30
  • LiMo, Android and Symbian, how has the market changed over the last 18 months
  • Where do Apple and Windows fit in?
  • What should the current operator strategy be regarding Operating Systems?
  • Achieving product differentiation in a converging ecosystem
  • What about developers?
Peter Becker-Pennrich, Head of Global Consumer Terminals Portfolio Vodafone

How Is Mobile Software Evolving?

10.00
  • First understanding what the user wants
  • What makes certain software stand out from the rest?
  • Assessing how software will improve the user experience
  • What does software need to be capable of doing in order to succeed?
  • Sari Stahlberg, Director, S60 Nokia

The Mobile Phone Won’t Exist Beyond

10.30

What Will Replace it?

2012:
  • What does current research predict the mobile phone will look like in 2012?
  • What will we expect our handsets to do by 2012?
  • How will operating systems evolve?
  • Bharat Kapoor, Strategy Manager Motorola

Networking Coffee Break

11.00

Interactive Panel Discussion Can’t We All Just Get Along? Cooperation between operators and suppliers

11.45
  • Determining your customer, the operator or the user
  • What do operators require from a platform and how can you ensure your product meets their expectations
  • What does the user require from a platform
  • Best practice if there is a conflict
  • David Wood, Executive Vice President, Research, Symbian Peter Becker-Penrich, Head of Global Consumer Terminals Portfolio, Vodafone Sari Stahlberg, Director, S60 Nokia

Connecting the Operator and Developer to Create the Best Applications

12.30
  • Do operators face one type of developer?- Long tail: myth or reality?
  • Reality check- any hurdles still in place to create best apps?
  • Efforts to make life easier for developers and do they fall on fertile ground?
  • Caring versus sharing- nurturing own community versus enabling massive scale
  • Ways of interaction between operator and developer- motivations?
  • The innovators’ dilemma: commercial rewards and the path towards the killer application
  • Guenter Klas, Head of Industry Initiatives Vodafone

The 7 Centres of Gravity: How the Mobile Industry is Reshaping

13.00
  • The move from horizontal OSes to vertical single-player ecosystems
  • The elements needed to build a complete vertical ecosystem
  • Google, Nokia, LiMo, BREW, Apple, Microsoft and Adobe
  • Comparing and contrasting vertical ecosystems
  • Andreas Constantinou, Research Director VisionMobile

Networking Lunch

13.30

Interactive Panel Discussion Is Fragmentation Increasing or Decreasing?

14.30
  • Who does fragmentation affect most? The operators perspective
  • Different OS and application platforms, different approaches
  • What affect does fragmentation have on the user experience?
  • Can high value services be effectively delivered whilst fragmentation is so rife?
  • Have those that promised an end to fragmentation really delivered?
  • Roberto Lattuada, Head of Portfolio Selection, T-Mobile Erik Jacobson, Product Manager, Symbian Tim Raby, Managing Director, OMTP Bharat Kapoor, Strategy Manager Motorola

New Technology Coming Into the Market and the Effects This Will have on the Ecosystem

15.00
  • What new technology will be coming in over the next year
  • How is this forecast to change the ecosystem
  • How are application platforms changing in the current ecosystem?
  • Françoise Duclos, Senior Project Leader, Embedded Applications Bouygues Telecom

Supporting Multiple Operating Systems

15.30
  • Analyzing current operator challenges in supporting multiple operating systems
  • Managing customer expectation and improving the user experience in a fragmented world
  • Christophe François, Head of Products & Services Orange France

Networking Coffee Break

16.00

Mobile Web Applications: Ubiquity Across Handsets

16.30
  • How can open source help the industry drive towards a common goal
  • How to protect the user and their privacy
  • The needs of the user, developer, operator, OEM in enabling the mobile web
  • Tim Raby, Managing Director OMTP

Modularised Systems

17.00
  • The role of open source in enabling modularized systems
  • Better approach for customization
  • What are the challenges? visit www.maposevent.com/brochure for the latest agenda

End of Day One

17.30

Day Two

Registration

08.30

Chairs Introduction

08.50
  • Andreas Constantinou, Research Director VisionMobile

Risks, Issues and Opportunities in the Migration of Mobile Operating Systems to Open Source

09.00
  • Why are companies migrating operating systems to open source?
  • What risks are associated with this procedure
  • What benefits should open source bring?
  • David Wood, Executive Vice President, Research Symbian

How Will the Economy Affect Mobile Advancement: What Will Survive and What Will Die?

09.30
  • Current industry projections up to 2012
  • Accounting for the drop in disposable income in the West
  • What does the overstretched consumer now want from their phone?
  • So do we put a pause on advancement? What should we do?
  • Malik Kamal-Saadi, Principal Analyst Informa Telecoms & Media

The Impact of the Handset Operating System on the Mobile Value System

10.00
  • Challenges faced by the various actors within the Mobile Value System as a result of the market trends
  • The traditional and future role of the OS within the Mobile Value System
  • The impact of the OS on the various components of the Mobile Value System
  • How the OS helps address some of the challenges and generate opportunities for the actors within the Mobile Value System
  • Morgan Gillis, Executive Director LiMo Foundation

Networking Break

10.30

Interactive Panel Discussion How Has the Ecosystem Changed and Where Does everyone Now Fit in?

11.15
  • How has the hierarchy of the mobile ecosystem changed over recent months
  • Who has the majority of the power?
  • Analyzing if the ODM has now moved to the top
  • Is the association stronger than the company?
  • The role of the independent developer within the ecosystem
  • Ben Wood, Director of Research, CCS Insight Troed Sangberg, Director, Research and Software Strategies, Sony Ericsson Quentin Miller, Software Architect, Microsoft Corporation David Mason, Head of Technology Marketing, Nokia Françoise Duclos, Senior Project Leader, Embedded Applications Bouygues Telecom

How Will User Experience Improve Using Web Based Solutions and Mobile Broadband?

12.00
  • How will web based solutions together with mobile broadband improve the end user value?
  • Key technology challenges that have to been addressed?
  • How to define the co-existence of native and web based solutions?
  • Will web based services take over the native services in the mobile phone? If so what will be needed to make it happen? What would be the benefits for an end-user perspective?
  • What type of applications and services are not likely to be web based?
  • Challenges needed to be addressed by the operators to make web based solutions a success?
  • Stefan Persson, Senior Manager, Application and Software Ericsson

What Should be Closed, What Should be Open

12.30
  • Does the popularity of open source mean that everything should be open?
  • What should be kept proprietary, and why
  • Managing the interplay between the two, what problems could arise?
  • Tony Fish, Chief Executive Officer AMF Ventures

Networking Lunch

13.00

The Role of the Developer

The Rise of the Developer: Best Practice on Handling Your Community

14.00
  • With so much to choose from, how do you make your platform appeal to the developer?
  • What is the developer looking to gain from working with you?
  • Incentivizing the developer: best practices
  • How has the developer changed in the last few years?
  • What problems does the developer face?
  • Quentin Miller, Software Architect Microsoft Corporation

Interactive Panel Discussion How to Share with your Community

14.30
  • Promoting a rich, vibrant community
  • How should you share your business with your community
  • Levels of hierarchy within your community, how should it be structured?
  • How to monetize new applications coming through for you and your developer
  • Improving your distribution channels
  • Dave Pollington, Senior Manager, Terminals Research, Vodafone Andreas Constantinou, Research Director, VisionMobile Stefan Persson, Senior Manager, Application and Software, Ericsson Mobile Software

Personalisation Through Open Source

15.15
  • Improving the user experience through an open platform
  • How can open source allow the user greater freedom?
  • What more does the user want and can open source deliver?
  • Troed Sangberg, Director, Research and Software Strategies Sony Ericsson

Networking Coffee Break

15.45

How Have Browsers Evolved to Cope with the Advent of Mobile Broadband?

16.15
  • What value added services need to be offered
  • The evolution from the pull approach to the push approach
  • The Role of Widgets, Idle screen and a dynamic User Interface The new associated business models advertising customized services Kevin Nolan, Vice President, Global Wireless Practice Strategy Analytics

The Future of Real time OSs (RTOS)

16.45
  • Ongoing competition from Open OSs that increasingly support real time capabilities
  • What should RTOS do in order to survive?
  • Have they got the muscles and strong brand to compete with open OSs?
  • What are the challenges in upgrading an RTOS to become multimedia capable?
  • The role of open source in upgrading RTOS to end-to-end communications and applications OS? visit www.maposevent.com/brochure for the latest agenda

Close of Conference

17.15