Mobile Device and the User Experience '08

Your opportunity to get to know your peers before the start of the conference, set in a relaxed and informal atmosphere

• The basic tenants of small screen mobile design still apply, no matter how advanced the phone... it still always with you and always in your pocket
• Creating a framework requires building products to test them out - creating intuitive frameworks that scale to different device and OS profiles, like Android, iPhone, Nokia and Blackberry
• The tough questions that come up when deciding to go Web App, Native App or Both!

• The role of user experience in Vodafone product development and marketing
• The importance of tapping into customers' latent needs and desires for products and services as well as their stated needs, while taking future trends and influences into account
• The challenge of applying customer insights in the development of new products and services across a complex mix of technologies, responsibilities and interests

• Focus on the unique characteristics of Mobile
• Think "always with you", not just "on the o"
• Build and reinforce common ground and identity
• Enable access to what's essential, not just browsing
• Consider what emerging markets can teach us about the fundamentals of mobility

• Addressing the end users current and future needs
• Different types of user experience scenario and how they can be met
• User analytics - monitoring what the user is doing and creating a "relevant" user experience

• How to design the user needs into the industrial design of handsets
• Creating the pull in demand for services, content and well designed handsets
• Fully understanding what it means to put the user first

• Is the iphone opening doors to new and very different kind applications?
• What will be the consequences?
• Is the iphone accelerating the market

• What is a good user experience?
• Dissecting the user experience into "mini-experiences" that achieve the users experience at that time
• Building more complex experiences once comfort with the current experience has been established
• What does the user want - colour, the touch screen, the browser, the brand?

• Differentiation in a competitive market
• Turning insight into design
• Pushing for a good end -to-end mobile phone experience

• How to differentiate the mobile leading to added value and premium price
• Enabling an effective marriage between fashion, style and technology
• How to incorporate the UI with handset styling
• Addressing the challenges which fashion and styling presents to existing handset vendors
• Addressing the opportunities which handset styling presents for pure fashion brands to enter the handset market

• Next mobile revolution
• The impact of IP
• Application vs access
• Future applications
• Importance of interoperability

• Comparison of the interactivity of linear (DVB-H and streaming) and nonlinear (3G on-demand and download)
• How to deliver a network agnostic and service operator branded Electronic Service Guide (ESG) - a hybrid solution to serving mobile media services
• An insight into local mobile media services and ubiquitous mobile media

• Discussing the innovative services
• How well are these services supported by the device
• How can they be suited to a good user experience?

• Mobile Internet -The barriers and triggers
• A consumer centric approach to the mobile internet
• Example Case Studies - eg Yahoo’s mobile search product onesearch, Yahoo’s mobile widget platform Yahoo Go and Yahoo’s Mobile Portal

• The visual ringtone as a mechanism for mobile content stimulus and consumption.
• Leveraging social network content to ringtones
• Mobile Content 2.0 - Creating visual ringtones from diverse sources
• Visual ringtone sharing
• Visual ringtones channels

• The user experience of the smartphone
• Tailoring winning propositions for consumers and professionals

• Is any this stuff going to work, and who makes money out of it? A review of the convergence value-chain to assess where the largest opportunities lie?
• Smartphone cost breakdown - how much does a great web experience really cost?
• Who really understands how to build customer loyalty? Who has scale and can build solid links between device software platforms, third party application developers and data services?
• The Wish List: five things the industry must change to realise success here

• Features
• The Skype User Interface
• Design and Test
• User feedback and iterative development

• How to make handset user experience more compelling
• Easy-to-use solutions to increase productivity and delivery of information

• How will 3D improve the user experience
• Mobile interaction using haptics
• Effectively differentiating between what just looks nice and what is useful
• Examining current handset evolution and the benefits they will bring

• Developing gesture based interfaces to deliver a good user experience
• Effectively working with operators, developers and mobile device manufacturers

• Delivering touch, proximity and gestural solutions to enhance the user experience

• Using platform technologies (such as haptics) broadly and consistently throughout UI features and applications
• Choosing UI capabilities to align with the operator brand experience
• How UI technologies and multisensory interfaces can be combined technically, aesthetically, ergonomically
• The roles of technology providers, handset OEMs, and wireless operators in optimizing the user experience
• Guiding principles for combining I/O technologies and capabilities

• Providing consistent and secure web services across multiple platforms, devices and operators

• Status of mobile applications today with respect to User Experience
• Making the right application user experiences for a device or class of devices
• What and what not to do while writing mobile applications
• Creating the best in class consumer experience by applications

• Creating rich UIs that span mobile and embedded platforms using the Lightweight UI toolkit
• The complexity of building compelling cross-platform user interfaces
• The open source Lightweight UI Toolkit project: Making rich UIs happen
• Building a sample application with LWUIT

• Case study : The MMS
• Simplification through multimodality
• Simplification through LBS
• Is there a limit to the number of features a cell phone can offer?

• How to generate revenue and excite the consumer in a world with multiple software platforms
• How can operators, developers and mobile device manufacturers w0ork together to deliver what the customer wants?

• Current Issues Facing the Industry
• Current Specifications from OMA DM
• OMA DM Pipeline

• What does it mean to build a friendly UI and how can this be done?
• How do muscle memory, mental models, spatial relations and schemata play a role in user interface design?
• What is the psychology behind the differing UI
• What are the Input and output methods and ergonomic considerations
• What are the application development considerations?
• What are the hardware considerations?