- Led by ADC KRONE
- Sectors
- Formats
FTTx MEGNA '08
The world's first FTTx event dedicated to the Middle East, Gulf & North Africa Region
13 - 14 October 2008, Dubai
Workshops
Pre-Conference Workshop - 12th October 2008
Designing and Deploying Next Generation Networks:
Balancing Today’s Cost-Effective Investmentwith Tomorrow’s Flexible Growth
Workshop Objectives:
This workshop will explore the practicalities of various network architectures, (PON, point-to-point, hybrid), examining the criteria that drive the decision to adopt one architecture over another. Discussions will include balancing capital expenditures with operational expenditures, as well as how the architecture chosen affects each network segment (core, distribution, access, premises), during initial deployment, day to day operations, and when technology upgrades are required.
Workshop Leaders:
- Carsten Storbeck, Director of Product Management
- Uwe Hanelt, Director of Sales, Middle East and Africa
- Henk Schoeman, Executive Account Manager
- Michel Vernimmen, Technical Manager, Middle East and Africa
About ADC KRONE’s OmniReach FTTX Solutions
ADC KRONE's OmniReach Solutions are the industry's first platforms designed from the ground up to meet the unique requirements of FTTX networks. By building network infrastructures upon ADC's OmniReach Solutions, service providers across the globe are accelerating deployment and maximizing operational efficiency from the central office/headend to the outside plant to the premises.
ADC KRONE has always placed great importance on sophisticated fibre management. As more of their networks have migrated to fibre, with the associated benefits of increased bandwidth availability for new services, Carriers have been able to identify, and tap into, new income streams.
Who Will Benefit:
This workshop is targeted at the decision makers involved in network operations, service management and optimisation, including: network architects, network planning engineers, service assurance, operations managers, etc.
Agenda
Registration
09:30
Session 1: How to Ensure the "Peace-of-Mind" Factor for Your FTTX Business Case: Flexible, Future-Proof Next Generation Networks
10:00
- Delivering the services your customers want
- Selecting a migration-ready architecture
- Planning an operationally efficient network
Morning Break
11:15
Session 2: How toManage the Unmanageable - Simplicity b$2 Design: Preparing for andManaging High-Density Fiber in the Network’s Core:
11:30
- Exchange/central office design and layout
- Elements of fiber management
- Space reclamation
Lunch
12:30
Session 3: Implications of the "Wrong" Choice: Connectors vs. Splicing-Only Architectures
14:00
- Network testing, monitoring and maintenance factors
- Loss budget considerations
- Upgrade implications
Afternoon Break
15:15
Session 4: What Happens when 21st Century Technology Meets 20th Century Building Wiring?: How to Identify and Meet Challenges at Customer Premises
15:30
- Premises access
- Multiple Dwelling Unit environments
- Drop cable considerations
End of Workshop
16:30
Post-Conference Workshop - 12th October 2008
Building the Business Case for Profitable FTTx Deployments
Understanding the Real Drivers of Profitability,What Works and What Doesn't?
- Led by Ventura Team LLP
Workshop Objectives:
This workshop will be focussed on the detailed business drivers of an FTTx implementation. How can you make money and how do you avoid losing - because mistakes in FTTx are very costly. The workshop will include high levels of interaction and help people learn where they should be paying attention in developing realistic plans for FTTx businesses. It will also reference the role of other technologies such as DSL, WiMAX etc when you are developing an FTTx business plan. No two deployments are identical. Local conditions, regulation, penetration, costs for digging, geography etc will all impact the business case and so the workshop will cover key drivers of profitability and also share the key aspects of building a realistic business model. It will include key aspects of business modelling combined with real world examples of costs, issues, best practices and potential traps for the unwary.
Who will Benefit?
Anyone considering an FTTx deployment will benefit from the workshop as it will help their own assessment of the opportunity and help them avoid serious mistakes in terms of estimation of costs, potential revenues, penetration etc. Commercial, strategy and finance personnel in current or proposed telecoms operators as well as utilities looking to diversify into telecoms will find this a valuable workshop in learning how to assess FTTx opportunities, exploit the good ones and avoid bad ones.
About Ventura Team LLP
Our company has unique experience as we combine operational, advisory and investment experience. We have long track records in advising telcos but also have held operational roles (e.g. Richard Jones is currently Chief Commercial Officer for a next generation operator that is developing in Saudi Arabia and has signed the largest WiMAX deal in EMEA as well as planning fibre deployments). In addition, Ventura Team LLP is an investor in a number of telco startups including a fibre operator in the ultracompetitive Swedish market. The result is that we believe we understand the real world issues and approach questions from a pragmatic and practical standpoint rather than from the theory. When we talk about dig costs it’s because we’ve dug fibre. When we talk about customer take up it’s because we’ve done it!
Agenda
Registration
09:30
Session 1 - Understanding and Optimising the Opportunity - COSTS This session will cover an overview of key costs drivers:
10:00
- Fibre deployment cost - how can you look to reduce this?
- Average fibre length per home passed - how cutting 40% of a planned rollout can reduce fibre length by 66%?
- IP transit costs - how these are almost negligible in Western Europe but become limiting to profitability very quickly as you move further East (or into the Middle East/Africa)
- Penetration rates - virgin territories may well be better than being second or third into a neighbourhood
- Mix of MDU’s and individual homes subscribing to the service
- ARPU’s and number of subscribers.
Morning Break
11:15
Session 2 - Understanding and Optimising the Opportunity - MARKET This session will help you understand the impact of different questions on the business case:
11:30
- What is the state of competition and how will this impact performance?
- What do existing revenues tell you about what you can charge in the future?
- What is the state of mobile broadband and how will this affect the potential?
Lunch
12:30
Session 3 - Understanding and Optimising the Opportunity - REVENUES This session will consider the reality of what you can charge for services based on a number of fundamentals such as:
14:00
- What is the ability to spend in the country (GDP per capita etc.)
- How much can you charge for FTTx products and how will this change over time?
- What products can you sell via fibre?
- How will the current satellite penetration and regulation impact your sales of TV?
Afternoon Break
15:15
Session 4 - Optimising the Business for Real World Scenarios This session will look at how you get around some of the issues that may face the business case
15:30
- How do you cope with high interconnection costs?
- How bad network design can destroy your business case
End of Workshop
16:30
