Informa Telecoms & Media Shop - Off-Deck Mobile Content 2008
 

Off-Deck Mobile Content 2008

Driving Content Revenues and Enabling Revenue Share Models

3rd - 4th December 2008, Radisson SAS Boston, Boston

Agenda

Day 1 - 3rd December 2008

Welcome and speed networking

8.50
  • Moderator: Gene Keenan, VP Mobile Strategies, Isobar

What are the Opportunities for Content Owners and Brands as Carriers Race towards an Open Market?

9.00
  • David Mitchell, Director of Wireless, Accuweather.com

The Evolution of the Carrier: Filling Pipes, Not Just Controlling Traffic

9.25
  • AlexMoy, SeniorManager, Product Management and Marketing, US Cellular

Panel Discussion: Forays into the Small Screen - How Have they Fared to Date?

09.50
  • Moderator: Adam Zawel, Chief Collaboration Officer, INmobile.org
  • Isaac Babbs, CEO, Tapatap Inc
  • Justin Siegel, Co-Founder & CEO, Mocospace
  • Arthur Goikhman, CEO, Cellufun
  • Michael Bayle, GM, Global Mobile Monetisation, Yahoo!

Case Study: Challenges for Off Deck in the Pre Pay MVNO Market

10.20
  • Lauren King, Product Manager, Off Portal Content, Music & Ringtones, Virgin Mobile USA

Refreshments & Networking Break

10.45

Share and Share Alike - Negotiating the Complexities of Carrier-Provider Revenue Agreements (and Other Obstacles to Harmonious Off-Deck Relationships)

11.15
  • Brian Casazza, CEO & MD Americas, Zed
  • Jay Emmet, General Manager, OpenMarket

Which (if any) Applications are theKeys to Sating ConsumerDesire for theMobile Internet & Off-Deck Services?

12.05
  • Nick Desai, CEO & Founder, JuiceWireless

Why Mobile and Traditional media are a powerful combination in the Off-Deck experience: Difficulties and Advantages

12.30
  • Luke Janssen, CEO, TigerSpike
  • Annabel Hembry, Head of Mobile, Associated Newspapers

Taking Ringback Tones to the Next Level-- the Off-Deck Opportunities

12.55
  • John Orlando, Vice President Marketing, LiveWire Mobile

Lunch

1.20

Afternoon Speed Networking

2.20

Understanding theMusic Labels’ Off-Deck Content Strategies

2.30
  • Daniel Cohen, VP Business Development, Dada

Opportunities for Social Networking and Communities in the Off-Deck Environment

3.00
  • Antonio Vince Staybl, CEO & Co-Founder, itsmy.com(Gofresh)

Refreshments & Networking Break

3.30

GOTTA FIND IT: CONTENT DISCOVERY OFF-DECK

Panel Discussion: Distribution in the off-deckWorld (the wild, wild west!)-Where are all the traffic and users coming from?

4.00
  • Moderator: Nihal Mehta, CEO, Buzzd
  • Adrian Rubio, Senior Vice President of Corporate Development, Flycell
  • AdamLavine, CEO, Funmobility
  • Michael Chang, CEO and Founder, Greystripe
  • Soren Schafft, SVP of North America, Fox Mobile Entertainment/Jamster

Overcoming Crucial Problemswith Content Discovery and Download

4.40
  • Joe Lalley, Director of Product Development for Global Digital Media, MTV Networks

Gaining Visibility with the Consumer:Making theMost of Search & Discovery on theMobileWeb

5.10
  • Michael Bayle, GM, Global Mobile Monetisation, Yahoo!

End of Day One and Networking Drinks

5.40

Day 2 - 4th December2008

Registration & Morning Refreshments

08.30

Chair’s Introduction

09.00

RETHINKING CURRENT BUSINESS MODELS TO GENERATE REAL REVENUEAS THE OFF-DECK MARKET OPENS UP

Panel Discussion: Debating the Current Monetization Models for the Mobile Internet: To What Extent will Flat-Rate Data Plans Revolutionize the Market?

09.10
  • Myk Willis, CEO & Founder, Myxer
  • Andrew Perlman, General Manager Vringo USA, Senior VP Content & Community
  • Anil Malhotra, SVP Marketing & Alliances, Bango
  • Scott Weiss, Executive Director, EMEA, Human Factors International
  • Eric Eller, Senior Vice President, Products & Marketing, Millenial Media

Best Practice Strategies for Effective Off-Deck Payments:

09.50

Billing & Ecommerce Innovation to Ensure the Money Goes Where it Should

  • Anil Malhotra, SVP Marketing & Alliances, Bango

Examining the Ad-Supported Model: Advertising Opportunities Presented by Off-Deck Content

10.15
  • Jason Spero, Vice President Marketing, AdMob

How Mobile Advertising Will Work

10.40
  • Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive Advertising

Refreshments & Networking Break

11.05

OPTIMISING YOUR APPROACH TO OFF-DECK CONTENT & SERVICES

Really Fine Print: Making Enforceable Terms and Conditions On ASmall Screen

11.35
  • Samuel Kramer, Partner, Baker & McKenzie LLP

Protection and Security for the Consumer - Dealing Successfully with Rated Material

12.00
  • Ryan Jones, VP Marketing, Twistbox Entertainment Inc

Successful Content Delivery & Distribution: From Upload to Download

12.25
  • Myk Willis, CEO & Founder, Myxer

ACHIEVING DE FACTO DOMINANCE OFF-DECKWITHYOUR BRAND

Panel Discussion: Creating a Richer Off-Deck Experience: Is Emulating the Web the Best Way to Create a Pleasing User Experience and Drive Uptake?

12.50
  • Moderator:
  • Adam Zawel, Chief Collaboration Officer, INmobile.org
  • Marcus Ladwig, COO, Peperoni
  • Scott Weiss, Executive Director, EMEA, Human Factors International
  • Paul D. Smith, Founder & CEO,mPulse Media
  • Barbara Ballard, Founder and President, Little Springs Design

Lunch

1.20

Case Study: Using Contextuality toMake Users Love Your Content

2.10
  • Benjamin Mosse, Director, Mobile Product Development, The Associated Press

Case Study - Discuss Offdeck Traffic Driving and Revenue Opportunities, both Subscription and Ad-supported

2.40
  • Michael Zarrilli, Business Development Director, TheWeather Channel

Delighting the Consumer: How can User Preferences be exploited to Drive Off-Deck Revenues?

3.10
  • Ken Willner, Vice President for Market Development, Zumobi

Refreshments & Networking Break

3.40

Mobile 2.0 and Usability

4.10
  • Scott Weiss, Executive Director, EMEA, Human Factors International

Personalising Internet Portals: Achieving New Levels of Consumer Satisfaction?

4.40
  • Marcus Ladwig, COO, Peperoni

Close of Conference

5.10