Off-Deck Mobile Content 2008

Adam Lavine

Adam Lavine is co-founder and Chief Executive Officer of FunMobility, a leading provider of mobile content and self-expression applciations. FunMobility distributes and manages over 50 services for all U.S. carriers including America's Best Mobile Pix, YouTones, Wallpaper Universe, Ringster and aFLIX.tv as well as a direct-to-consumer website www.funmo.com FunMobility has additionally grown from acquiring best-of-class mobile companies and assets from Zapptrio, Infospace Mobile studios and Moblastic. Prior to founding FunMobility, Adam was co-founder and CEO of Specular International, a 3D graphics and animation software company whose customers included Disney, ABC Television and Industrial Light and Magic. Specular was sold to MetaTools, a publicly traded company, where Adam worked on streaming 3D technologies before leaving to co-found FunMobility. Before Specular, Adam was an Animation Instructor at the University of Massachusetts at Amherst, where he produced and directed animations for the National Science Foundation. Adam graduated Cum Laude from the University of Massachusetts, where he holds degrees in English and Educational Computer Animation.

Adam Smithline

Mr. Smithline is Vice President of B2C at Buongiorno USA! where he oversees consumer mobile entertainment services including blinko mobile social network. He brings to Buongiorno a strong understanding of internet usability and marketing, along with a passion for innovation and excellence. He has 15 years of strategic marketing and management experience and has served in senior management positions for several startups including Home Equity Share and Everyone.net. Before joining Buongiorno he oversaw business intelligence, database marketing and research for Robert Half International. He also worked for mobile synchronization pioneer FusionOne as Director of Customer Marketing. He received his B.S. in Finance and Marketing from Haas School of Business at UC Berkeley.

Adam Zawel

INmobile.org is a private community for senior executives in wireless and related industries. Community networking and discussions are on-line, via conference call and in-person.

Adam Zawel is INmobile.org's Chief Collaborating Officer, His role is to moderate the community, and act as the catalyst for relevant discussions. Prior to joining inmobile.org, Adam was Director of Wireless US Research with The Yankee Group. He is also a former Peace Corps volunteer.

Adrian Rubio

Adrian Rubio is Senior Vice President of Corporate Development at Flycell, a world wide leading mobile content provider. He is in charge of corporate strategy and oversees the Licensing, Product Development and Business Development departments. Previously he led Flycell’s Business Development efforts by helping technology and media and entertainment companies shape their content, platform and marketing strategies for mobile. Adrian joined Flycell coming from Zingy Inc. where he held roles such as Vice President of International Operations, Vice President of Business Development and Director for Latin America. While at Zingy, he closed key deals with major online and offline media companies and carriers in the U.S., Canada, Latin America and Europe. Prior to that, he worked in the Washington D.C. area for Internet and software startups in the public and private sectors. On a previous life, he spent several years in the music industry. He along with his band, recorded 2 albums for BMG, toured internationally and co-directed an award-winning music video.

Adrian holds a B.S. in Computer Systems from the Instituto Tecnológico y de Estudios Superiores de Monterrey and an MBA in finance and marketing from The Wharton School of the University of Pennsylvania.

Alex Moy

Alex is responsible for the Mobile Messaging business at U.S. Cellular. This includes SMS, MMS, Instant Messaging, Premium SMS, and Off-Portal. Alex previously managed the BREW content and application business and led the launch of Location Based Services for U.S. Cellular.

Prior to joining U.S. Cellular in 2005, Alex held several roles at Motorola, spanning product development and product management. With over 13 years of experience in the wireless industry, Alex has spent over 8 of those years focused on mobile data product and services.

Alex holds a bachelor’s degree in computer engineering from Case Western Reserve University, a master’s degree in computer science from Illinois Institute of Technology, and an MBA from Northwestern University’s Kellogg School of Management. He and his wife reside in Chicago, IL.

U.S. Cellular is the nation’s sixth-largest wireless service carrier, providing wireless service to six million customers in 26 states. The Chicago-based company employs 8,000 associates and operates on a customer satisfaction strategy, meeting customer needs by providing a comprehensive range of wireless products and services, superior customer support and a high-quality national network.

Andrew Perlman

Andrew is responsible for Vringo’s American operations, global content relationships, and partnerships with online and mobile communities. Before joining Vringo in 2006, he was Senior VP at Entertainment Rights, plc, licensor of over 8,700 video titles. He has created digital licensed products and services for ER's brands including Godzilla, Transformers, Rocky and Bullwinkle, George of the Jungle and Casper the Friendly Ghost, and created comarketing campaigns with Alltel, Cingular and Sprint. Andrew has B.A. from the School of Business and Public Management at George Washington University.

Annabel Hembry

Annabel Hembry has worked at Associated Newspapers as Head of Mobile since October 2006. She is responsible for the mobile and telephony strategy across their titles which include Daily Mail, London Lite, Metro and Evening Standard. Her previous roles include Business Development Director at Nokia Interactive (formerly Enpocket) where she sold mobile solutions in to agencies including Tequila, Carat, O & M etc. She ran her own online marketing agency for 4 yours previous to that where her clients included Royal Bank of Scotland, Vodafone and Egg.

Anil Malhotra

As Co-founder and SVP of Alliances & Marketing, Anil Malhotra is focussed on building long-term relationships with mobile operators and other infrastructure players such as billing providers and handset manufacturers. Anil is a highly experienced, senior marketing and business development manager, with 15 years experience in building entrepreneurial, fast-growth start-up businesses, in the Internet, software publishing and technology sectors.

Formerly with IXI, Anil won worldwide deals with US, Japanese and European industry giants including IBM, Digital and Sun Microsystems. During his time with the company, he also oversaw valuable licensing agreements with blue chip corporations. After IXI's merger with SCO, Anil became VP marketing for the user products division.

After two years he left to join the board of CyberLife Technology in 1995 as Business Development Director. There, he secured licensing agreements with Sony, Hasbro, Mindscape Entertainment and Warner Interactive. He left in 1999 to found Bango. He holds a B.Sc. in Psychology from the University of Wales and an M.Sc. in Computer Science from Essex University.

Antonio Vince Staybl

Antonio Vince Staybl, Austrian, born in Munich in 1969.
Before founding Gofresh GmbH with two partners, he worked as Marketing
Manager at iobox Deutschland - first mover in the mobile entertainment market, where he launched the first German mobile musicco-ops of Backstreet Boys, Britney Spears and others.

The Co-Founder and CEO of Gofresh was responsible for the launch of the world'sfirst mobile-only music album from Gofresh's own mobile music label. Withthe launch of itsmy.com in 2006, Staybl again realized one of his Mobile
Entertainment visions: itsmy.com, mobile web's, user generated contentstrongest community with more than 1 million reg. users and monthly around 300 Million pageviewsoffers every mobile phone user in the world his own, free personal mobile homepage incl. all mobile 2.0, interactive UGC, messaging, mobile TV and location based services.

Since 2008 Gofresh-Advertising.com is the US and Europes largest mobile social ad-network with more than 1B served mobile rich media ads.

Antonio is determined to re-define the future of the "digital world", interactive and MOBILE.

Arthur Goikhman

As CEO, Arthur Goikhman sets Cellufun's strategic direction and oversees marketing and business development initiatives. Arthur has 20 years experience running technology companies and leveraging them into highly profitable businesses.

Prior to Cellufun, Arthur led the turnaround of Spiderphone Conferencing, a dotcom era telecom start up, where he continues to serve on the Board of Directors.

Barbara Ballard

Barbara Ballard is founder and President of Little Springs Design, a full service design agency providing the heads of marketing, product, and user experience the help to optimally engage with their clients over mobile phones. She has been working on mobile services, devices, web sites, and applications since 1998.

Barbara contends that mobile user experience goes beyond simply designing for the small screen, as the mobile is both more and less than the PC. She has recently published "Designing the Mobile User Experience" to help user experience professionals make the transition to mobile.

Benjamin Mosse

Benjamin Mosse heads up mobile product development for The Associated Press. As Director of the Mobile Product Development group he oversees the launch of new mobile offerings including the recently launched Mobile News Network, the first news industry cooperative to offer wireless users local and national news from trusted sources. Benjamin also serves on the Mobile Committee of the Interactive Advertising Bureau.

Prior to joining The Associated Press, Benjamin was Vice President for Software Services with Enterprise Ireland, where he advised Irish software companies on their expansion in the US market. He has worked with the Columbia University Institute for Tele-Information. Benjamin is a graduate of the London School of Economics, where he earned his MS in Information Systems.

Brian Casazza

Chief Executive Officer and Managing Director Americas
Brian Casazza currently serves as CEO of Zed's U.S. operations. Brian has nearly 10 years of experience in the telephone and entertainment industries having held positions in companies such as Pacific Bell, ABC Television, 20th Century Fox and Accenture. Brian led the sale of 9 Squared to MonsterMob and the 2007 sale of MonsterMob to Zed, resulting in the creation of the world's largest mobile media company. Brian is largely responsible for the company's expansion in the U.S. market and leading position in the mobile music industry, having driven contracts with major and independent music labels, wireless carriers, media companies, content providers and multiple television and radio networks to support Zed's mobile distribution technologies.

In March 2008, Brian was recognized by the Denver Business Journal as one of Denver's outstanding business leaders in its annual 40 Under Forty list. Brian holds an MBA in venture management from the Daniels College of Business, University of Denver.

Daniel Cohen

Daniel is responsible for Dada Enterainment’s strategic partnerships, content relationships and international activities. He joined Dada Entertainment shortly after it started operating in October 2007. Prior to that, Daniel was Head of Musiwave Americas (having founded Musiwave's US operations in 2006), having previously been Head of Musiwave UK as well as Musiwave's global content acquisition team. Daniel originally trained as a lawyer, and after a period in private practice, also worked in the Business Affairs departments of BMG Records, BMG Publishing and Warner/Chappell Publishing in the UK.

David Mitchell

As Director of Wireless Services for AccuWeather.com, David is responsible for providing strategic direction to wireless product development including, but not limited to: mobile web, mobile widgets, downloadable applications, wireless data feeds, SMS products, and mobile alerting products.

David is responsible for overseeing the development of strategic relationships with major wireless industry partners all over the world. Under his leadership, the AccuWeather.com wireless team has continued to grow and thrive forging key relationships with carriers and OEMs and expanding a truly global focus that will keep AccuWeather.com at the forefront of mobile content for years to come.

David has earned a Master of Business Administration and Certification in Supply Chain Management from Texas Christian University.

Eric Eller

Eric leads the product development and marketing functions for Millennial Media. Over the past eight years, Eric has been an executive leading diverse advertising centric organizations and disciplines for Advertising.com and later AOL. His experience most recently includes senior management roles in product marketing, European operations (and start-up), and was the original technology chief at TeknoSurf which later became Advertising.com. Eric's teams delivered industry leading ad delivery, optimization, behavioral targeting and search management solutions for Advertising.com's advertiser clients.

Prior to joining Advertising.com, Eric was a principal consultant with Syscom, Inc., where his clients included Citigroup, First Union and Royal Bank of Canada.

Gene Keenan

Gene Keenan leads the cutting edge of marketing innovation as Isobar's VP of Mobile Services. In this role, Gene has won numerous Aegis Globe awards for his innovation and has been the recipient of industry awards including an MSNEMMY for his work on Adidas. Gene is on the board of the Mobile Marketing Association who also counts as board members these major brands: P&G, VISA, AOL, CBS, ESPN, FOX, Microsoft, and every major carrier in the USA. He co-chairs the metrics committee of the Mobile Marketing Association (MMA) and guided the creation, funding, and execution of the first marketing effectiveness study on behalf of the MMA. Gene works on the Adidas, Electronic Arts, Dolby, Tivo, Amp'd, New Line Cinema, and Motorola accounts. Before joining the interactive space Gene was a professional chef who toured with the Grateful Dead for eight years and owned an organic edible flower and herb farm.

Issac babbs

Isaac has spent more than 20 years as a software, media and entertainment executive successfully growing a wide range of media, gaming, and software businesses. He most recently served as VP and General Manager at InfoSpace Mobile Games. Prior, Isaac co-founded Atlas Mobile, and served as president and CEO until it was acquired by InfoSpace, Inc. (NASDAQ: INSP) in July 2004. Isaac successfully led Atlas Mobile in launching the largest and fastest growing multiplayer tournament for prize services in the world, with over 13 million tournament games played in its first year. Prior to Atlas Mobile, Isaac was President of Sorrent (now Glu Mobile, Inc.), a leading mobile game company where he was responsible for all business aspects of the company including carrier distribution, publishing, marketing, and business development He was also responsible for signing and launching basketball star Yao Ming as the first major professional athlete to make his electronic character debut in a cell phone game.

Prior to Sorrent, Isaac was a senior business development executive at Macromedia where he co-founded shockwave.com US and shockwave.com Japan, the #1 interactive entertainment sites in their countries. Isaac was also general manager and VP of Macromedia's audio/video division, which he led and then successfully sold to Apple Computers. The division's main product, Final Cut Pro, is the world leader in non-linear editing. Prior to Macromedia, Isaac was VP of Entertainment Marketing at Silicon Graphics, Inc., where he leveraged SGI's technology and brand to grow the company's share of the global entertainment content creation and production market.

Isaac also held senior management positions at Alias/Wavefront, an SGI company, and Alias Research, Inc., leading providers of 3D animation and design software for the entertainment and design industries. Isaac began his career with the Hewlett Packard Company and holds a BA in Chemistry from the University of Oregon. Isaac has been invited to speak at numerous industry conferences including MEF CTIA, E3, TWST and the Mobile Multiplayer Games Conference.

Jason Spero

Jason Spero is Vice President Marketing ad AdMob. He is responsible for global marketing activities in AdMob’s more than 160 country markets. This includes building the AdMob Marketplace to serve the companies hundreds of advertisers and more than 5000 publisher partners. AdMob serves over 3.5 billion text and graphical ads per month with multiple levels of targeting. Jason joined AdMob in March 2007.

Jason brings more than 8 years of experience in the mobile space in Product, Marketing and General Management functions. Before joining AdMob, Jason was an Entrepreneur in Residence at Redpoint Ventures where he focused on mobile applications, services and infrastructure. Prior to Redpoint, Jason was SVP Marketing a Digital Chocolate where he was responsible for worldwide product, marketing and distribution. Jason launched some of DChoc’s most successful products including its Social Applications line. During Jason’s two years at the company, Digital Chocolate revenues grew by 400%.

Prior to DChoc, Jason was Director Product Management at Openwave where he led Client and Instant Messaging product teams.

Jason holds a BA from Amherst College and an MBA from the Kellogg Graduate School of Management. He lives in San Francisco with his wife Andrea and daughter Isabella.

Jay Emmet

Jay currently serves as Senior Vice President of Amdocs and General Manager of OpenMarket, a premier mobile messaging and financial transaction network. Prior to joining OpenMarket, Jay was President-Americas at mBlox where he led the successful market launch of premium SMS services into the US consumer markets. Jay was previously Senior Vice President of Operations for ATG, and previous to that he was Vice President of Sales and Marketing at New Edge Networks.

Jay has more than 15 years of multi-functional communications experience, including leadership positions at LightNetworks, Logix, and MCI. He also worked at Andersen Consulting (currently Accenture) and served 6 years as a United States Marine Officer. Jay previously served on the Board of Directors of the Mobile Marketing Association (MMA) and was Vice Chairman of the Executive Committee. Jay has an MBA from American University and a BA from St. Anselm College.

Jeremy Wright

Jeremy Wright is Global Director, Mobile Brand Strategy, of Nokia Interactive Advertising.

He was previously Co-Founder and CMO of Enpocket, the mobile advertising technology and services company acquired by Nokia in October 2007.

At Enpocket, Jeremy also served two years as Chairman of the UK Mobile Marketing Association (MMA), where he led development of the first comprehensive code of conduct for the mobile marketing industry. He currently serves on the North American Board of the MMA.

Jeremy was previously Marketing Director and subsequently Managing Director of Engage Europe, the online media sales, analytics and technology company.

Jeremy brings 20 years’ experience in publishing, broadcasting, ad agencies and online to the mobile medium.

Joe Lalley

Joe Lalley, Director of Product Development for Global Digital Media, MTV Networks, is responsible for managing the mobile internet and SMS/MMS businesses for six Viacom Brands; MTV, VH1, CMT, Comedy Central, Spike and LOGO. In this role, Joe is directly responsible for the oversight of each brand’s mobile internet sites including features and general product roadmap. In addition, Joe is responsible for developing and managing all text messaging campaigns including recurring content delivery and participation television through mobile.
Before joining the mobile group, Joe worked at within MTV Networks’ Digital Music team, managing product rollout and technical implementation.

Prior to his new media career, Joe studied Information Technology Management at Columbia University.

John Orlando

John Orlando is responsible for market and service strategies, corporate branding and marketing programs for LiveWire Mobile, a leading provider of mobile personalization services that include ringback tones, ringtones, full-track music and videos. LiveWire Mobile is redefining mobile personalization services by bringing together the power of entertainment with today’s in-demand services, and then pulling them together in an integrated storefront designed to engage mobile subscribers and drive higher ARPU.

At LiveWire Mobile, John leads several global teams that define and create the next-generation of mobile personalization services supported by a content merchandising, and lifecycle marketing services. Having been at the forefront of the ringback tones market, John has worked with mobile operators around the world to define and enhance their ringback tones service that today represent a $3B and growing service revenue stream. Focused on ways to drive improved service adoption and usage, John is passionate about advancing the way mobile services are marketed to end consumers. John is the former CMO of NMS Communications, a leading applications and media processing provider.

Justin Siegel

An experienced mobile entertainment executive, Justin was most recently Vice President of publishing for SkyZone Entertainment. He led the company's product strategy, and oversaw the production and development of SkyZone's products including Duke Nukem Mobile 3D, Brine Lacrosse, The Crocodile Hunter: Operation Rescue, Encyclopedia Britannica, and Donovan McNabb Street Action.

Prior to working at SkyZone, he was Chief Executive Officer and co-founder of JSmart Technologies, a leader in casual games and entertainment for mobile devices. JSmart was acquired by SkyZone in 2004. At JSmart, Justin developed and managed key relationships with wireless and entertainment industry leaders including AT&T Wireless, Verizon Wireless, Nokia, Sony Ericsson, Merriam-Webster, King Features, and TELUS Mobility.

Justin has also worked as a television writer and producer at NBC News Channel's foreign desk, and an ABC News affiliate. Justin holds a BA in Sociology, and an MA in French Literature from the University of Massachusetts, Amherst.

Ken Willner

A veteran marketing and digital media specialist, Ken has been actively involved in the development of mobile as a media platform since 2002. As vice president of advertising and media at AT&T Wireless, he developed a number of innovative marketing programs to stimulate consumer adoption of mobile content and applications.

One of his most successful programs was the "American Idol" media sponsorship, where he was the driving force behind an integrated marketing campaign widely recognized as the seminal event that popularized text messaging in the United States. Earlier, Ken was founder and vice president of marketing at Fizzylab, an early entrant in the contextual search and advertising space. By developing marketing programs and partnerships with leading digital media companies, Ken helped grow Fizzylab from a garage start-up to a company with more than 50 media clients in just 15 months.

Ken began his career in the advertising business and held senior management roles at national advertising agencies including McCann-Erickson and Rubin Postaer and Associates. During this time, he led the development of advertising and branding campaigns for leading consumer companies including The Walt Disney Company, Hitachi, Washington Mutual Bank, WebTV and Domino’s Pizza, among others.

Ken graduated from the University of Washington with a B.A. in marketing. He is on the steering committee of InMobile.org and a member of the WINMEC Media and Entertainment Advisory Board at UCLA.

King Lauren

Lauren King joined Virgin Mobile USA in April 2007 as product manager in charge of off-portal content and strategy. In this role, he is charged with building and maintaining relationships with aggregators and content providers; charting the off-portal platform roadmap, and representing Virgin Mobile USA at industry events.

King holds a MSc in Information Systems Management from Carnegie Mellon University, and is a seasoned product/project manager with 10 years experience bringing software solutions to market in the telecom, transportation and mobile technology space. Prior to joining Virgin Mobile USA, King was Senior Product Manager at ALK Technologies (specializing in mobile GPS navigation and tracking) and before that, he spent nine years in various roles at Telcordia Technologies (formerly Bellcore).

Luke Janssen

Luke is the Founder and CEO of TigerSpike, which he started 5 years ago and has grown organically into a global digital services company operating in Sydney, London, Auckland and New York, with plans for offices in LA and Singapore in late 08 / early 09.

Known for his innovative and creative mobile concepts, Luke also values everything from company ski trips, to office day-care to, to setting up an international Innovation Lab, have seen TigerSpike prosper, winning Digital services company of the year 2007, listed as the 8th fastest growing technology company in Australia, and winning "best mobile platform" at the MIXX awards in New York.

Before starting TigerSpike, Luke got a Computer Science degree from Kings College London and then worked as a Chartered Accountant for KPMG in London and Sydney for eight years.

Luke sailed in the Sydney to Hobart Yacht race in 2004, and is a regular skydiver.

Marcus Ladwig

Marcus was born in 1975 in Hagen, Germany. He has a Diploma in Computer Science and is co-founder of the Peperoni Mobile & Internet Software GmbH. As their Chief Operating Officer, he is responsible for the international business development of the company he co-runs since 1997. Ladwig has expertise also in community moderation and sales and thus helps proliferate the "Mobile internet for everyone" company philosophy both in the business and consumer world. One of his major current goals is to internationalize the peperonity.com community and bring new features and developments across to the target audiences.

Michael Bayle

Michael Bayle is the Head of Global Monetization for Yahoo! Connected Life where he leads the global monetization operations for Yahoo! Mobile. Bayle is a Board member of the Mobile Marketing Association and is the Board sponsor of the sub-committee on mobile advertising guidelines.

Bayle joined the organization in September 2002 and played a key role in launching the world’s first mobile sponsored search trials in Japan in 2004, and in the US in 2005.

No stranger to the Internet, Bayle has been working in the sector for over 11 years, including business development tenures at IDG and Microsoft.

Michael holds a Bachelor of Arts in Japanese, a Bachelor of Science in Computer Science, and his Masters degree in Computer Science from Stanford University.

Michael Chang

Michael is responsible for Greystripe's market vision and execution. He was most recently an Associate at Incubic Venture Capital and was responsible for reviewing potential investments in Internet and software companies. It was at Incubic that Michael and Andy conceived of the ad-supported mobile business model. Michael has an MBA from Duke University's Fuqua School of Business and five years of engineering and marketing product management with SAN pioneer Gadzoox Networks. Michael has a BS in EE from Carnegie Mellon University.

Mike Zarrilli

Mike Zarrilli is a Director, Mobile Business Development at The Weather Channel Interactive ("TWCi"). Mike is responsible for creating strategic distribution partnerships and generating revenue from TWCi’s suite of branded mobile products, including downloadable wireless Doppler radar applications, multimedia offerings, messaging products and the Mobile Web wireless website.

Prior to joining TWCi, Mike was Director, Content Sales/Business Development with the CNN News Group and a Financial Analyst with Turner Entertainment Group. Earlier in his career he worked for the Atlanta Committee for the Olympic Games and Merrill Lynch. Mike received his BS in Accounting from Villanova University and his MBA from the Goizueta Business School at Emory University.

Myk Willis

Myk Willis, Founder and CEO of Myxer, is an experienced author, marketer, and evangelist with over a decade of leadership and success in both the Web and mobile technology industries.

Since founding Myxer Inc. in 2005, Myk has been focused on helping people realize the true potential of the mobile phone by simplifying all aspects of mobile content access, sharing and delivery. With more than 11 million users and over 20 million mobile downloads each month, Myxer is quickly becoming the recognized leader in ad-supported mobile content.

Recently named Frost & Sullivan’s "Key Market Enabler’ for U.S. Advertising, Myxer is continually expanding its offerings for consumers and content providers and creating ground-breaking mobile content campaigns for brands like Adidas, Lowe’s, Major League Baseball (MLB) and Volkswagen.

Prior to starting Myxer, Myk started a successful technology consultancy, Wanderlust Software, where he provided sophisticated software development and technical due diligence services to enterprise software companies. Myk also worked as a programmer and designer for Citrix, where he led the development of the company’s flagship MetaFrame 2.0 product.

Myk holds a Bachelor of Science in Engineering (Computer Engineering) from the University of Michigan, where he also studied music theory and electronic music. Recent speaking/presentation credits include the Digital Media Conference, Dow Jones Wireless Innovation Summit in California (where Myxer was chosen as a Top 10 Wireless Start-Up) and DEMO.

Nick Desai

Nick Desai is the co-founder and CEO of Juice Wireless. He is a mobile industry veteran, serial entrepreneur and visionary.

Nick is co-inventor of Juice’s flagship, award-winning mobile social broadcasting application called JuiceCaster. For Juice, Nick has recruited a world-class management team and raised $16 million in investment capital from global leaders Qualcomm, Citizen’s Communications and 21Ventures. He has led strategic positioning and business development for JuiceCaster, getting the service distributed on 10 leading carrier decks worldwide.

Nick successfully negotiates partnerships with big-brand content providers such as VOGUE Magazine to deliver fresh video content to mobile users. Nick and his team recently developed the world’s first Mobile Video Search (MVS) technology, enabling anyone with a video-capable cell phone to instantly watch desired videos on-demand.

Nick’s goal in the mobile-social networking space is to continuously develop new applications, features and tools that enhance people’s lives by allowing them to stay connected with their friends and family in real-time, from anywhere at anytime.

When Juice started as a mobile marketing business, Nick led sales and product development, securing customers and partners including Conde Nast, Teen Vogue, GQ Magazine, Sony Connect, Gillette, AOL, Glamour Magazine, Epicurious.com and many others. In addition to JuiceCaster, Nick invented Juice’s innovative mobile products including MobileBday.com, a free SMS based birthday reminder service. and Epi-To-Go, the award-winning mobile grocery shopping list application.

Prior to Juice Wireless, Nick was a consulting partner at Sennari Games, which built Jamdat’s hugely-successful bowling game. Nick was also a mobile strategy consultant to Vibe Magazine. In 2002, he joined Lemko Corporation as a principal member of the founding team. Lemko is a highly successful market leader in IP-based cellular infrastructure solutions. For Lemko, Nick led business development with top-tier carriers, including Cingular / AT&T, Reliance Infocomm, Idea Cellular, Sprint PCS and Bharti Telecom. Prior to Lemko, in 1998, Nick was founder and CEO of Zkey.com, a multi-award winning market leader and early trailblazer in consumer mobile applications. Zkey was the first mobile address book and email WAP site available in the US, launching in 1999. Amongst many other awards and accolades, Zkey was named PC Magazine’s Editor’s Choice and Top 100 sites on the Internet two years in a row. For Zkey, Nick raised nearly $15million in venture capital from Oracle, France Telecom, Omninet Capital and others. Nick also secured key customer deals with Virgin and Sprint PCS.

Nick is a frequent invited industry speaker and author. He has been an invited speaker at venues including the 2008 Red Herring North America conference, NAB 2008, MeM ‘08, CENEXT 2008, CONNECTIONS, BREW 2007 Conference, the IAB MIXX Conference, CTIA, Under the Radar, the Mobile Social Networking Conference by Informa and the Harvard Business School. Currently, Nick writes a regular column for leading online magazines MediaPost.com and iMediaConnection. From 2001 to 2004, Nick wrote a regular column called the CEO Diary for California CEO Magazine.

Nick holds an MS in Electrical Engineering from UCLA and a BS in Electrical and Computer Engineering from UC Irvine. Nick lives in Redondo Beach, California and enjoys cooking, surfing and playing with his nephew in his free time.

Nihal Mehta

With over 12 years experience in innovating marketing technologies through three successful startups to date, Nihal Mehta, is a noted expert in the emerging adoption of wireless technologies for media properties and consumer brands. Named a BusinessWeek 'M-Commerce Baron' in 2006 and named one of AdAge's top 20 marketers in their twenties in 2005, Nihal is currently CEO and co-founder of the location-sensitive mobile cityguide, "buzzd". Prior to buzzd, Nihal founded ipsh!, one of the first full-service mobile marketing agencies in 2001, which he sold to Omnicom (NYSE: OMC) in 2005. Nihal started his entrepreneurial career by founding Urbangroove, an online nightlife portal, in 1999. Nihal graduated from the University of Pennsylvania with a BA in Philosophy and a BSE in Computer Science.

Paul Smith

Paul D Smith founded mPulse to make it easy for mobile site publishers to add social networking features to their sites. TV networks use the social widgets on their mobile sites so TV viewers can socialize with friends watching the same show. Previously, Paul co-founded and sold bSource Inc. to Computer Associates in 2000. Earlier, Mr. Smith was Director of Technology at Red Sky Interactive, a premier web media firm acquired by Omnicom.

Samuel Kramer

Practice Areas
Information Technology/Outsourcing/International Commercial

Practice Focus
Multi-jurisdictional outsourcing, MVNO, complex licensing and commercial contracting,with a focus on technology and media companies.

Practice Description
Mr. Kramer acts for customers and providers in connection with outsourcing, complextechnology licensing, commercial contracting, and electronic commerce. He is frequentlyinvolved in outsourcing transactions and large scale IT services projects. Mr. Kramer alsofocuses on emerging technology services, including mobile virtual network operator (MVNO) transactions.

Representative Transactions

• Represented Kimberly Clark in IT infrastructure outsourcing.
• Represented the United Nations in procurement agreements for peace keeping missions.
• Represented Rohm & Haas in telecommunications services outsourcing.
• Represented Sonopia in mobile virtual network operator service agreement with Verizon
• Represented Aon Corporation in application development outsourcing.
• Represented BP in high availability data center management agreement with IBM.
• Represented ESPN in billing platform, customer care and other MVNE transactions.
• Represented ESPN in mobile virtual network operator service agreement with Sprint.
• Represented Rohm & Haas in human resources outsourcing.
• Represented Starwood Hotels in property management system deployment outsourcingwith IBM.
• Represented Starwood Hotels in manufacturing and implementation agreement forcheck-in kiosks with IBM.
• Represented Turtle Wax in outsourcing product manufacturing to multiple suppliers.
• Represented CSG Systems in acquisition of telecom billing software line from IBM.
• Represented Apple in payment processing and promotions agreements with PayPal and Visa.
• Represented CrossAsset Software in development and licensing of financial productsoftware for the valuation of exotic derivatives to Toronto-Dominion Bank.

Awards, Honors & Skills
Mr. Kramer is recognized in Chambers USA in the fields of Technology law and Business Process Outsourcing. He is also recognized in The Legal 500 as a leading lawyer intechnology outsourcing. In 2004, he was selected as one of the "40 Illinois Attorneys Under 40 to Watch". Mr. Kramer is an adjunct faculty member at The John Marshall Law Schoolwhere he has taught Cyberspace Law in the Information Technology LLM Program. Hespent nine months in Baker & McKenzie’s Hong Kong office as an associate in theinformation technology and telecoms group. Mr. Kramer is the North American coordinatorof the Firm’s MVNO practice, and was a member of the Firm’s North American Year 2000services team.

Education & Bar Admittance
Mr. Kramer is a graduate of Oberlin College (B.A.) and Northwestern University School of
Law (J.D.). He is admitted to practice law in Illinois, the Northern District of Illinois and the Seventh Circuit Court of Appeals.

Scott Weiss

Scott Weiss is the Executive Director for Europe, the Middle East, and Africa, working from Human Factors International’s London office. Currently, he leads projects that span desktop, mobile, medical, consumer electronics, and enterprise business needs with regard to design, research, and usability institutionalisation. Prior to joining HFI, he led teams of researchers and designers for eleven years as the Principal of Usable Products Company, which he formed in New York in 1996. While running Usable Products Company, Scott led usability and design projects for Dun & Bradstreet, GlaxoSmithKline, Intel, JP Morgan Chase, Samsung, Sprint, and Vodafone, among many other well-known global companies. Scott's team produced annual benchmarks of mobile user interface technologies, including Media Downloads, Music & Video, and Mobile Search. Scott's book, "Handheld Usability," was the pioneering design, prototyping, and usability text for the mobile industry. Prior to forming Usable Products Company, Scott held career roles at Apple, Microsoft, Sybase, and Autodesk. He speaks frequently and globally on the topic of usability, with special interests in mobile design and quantitative usability benchmarking.

Soren Schafft

Soren Schafft is the Senior Vice President Content for Jamster, the mobile industry’s largest vertically integratedmobile entertainment company. Soren is responsible for generating revenue across North America and fordeveloping and managing strong sales, service, marketing and operations teams. He is also responsible withbuilding a strong, broad platform for Jamster’s North American businesses, and for installing processes thatsupport operational efficiency.

Soren has spent the majority of his professional career leading organizations in the mobile industry, and hasproven international expertise. He joined Jamster from QMobile, a direct-to-consumer mobile entertainmentcompany, where he was CEO.

Prior to joining QMobile, Soren was General Manager at Singlepoint (MMC NA/Telenor Mobile Interactive), awireless services company, where he supported key clients like Disney, Fox, Hearst, NBC/Telemundo and Sony BMG. He also negotiated the first US aggregation contracts with AT&T, Cingular and T-Mobile, and later with Verizon, Nextel, and others. His intense experience in the industry also includes tenure at Mobile Media Company, North America, where he served as General Manager, Co-Founder and Vice President of Services, Product and Sales, and time spent as Director of Business Development at Telenor Inc./Wireless Matrix.

Soren began his career gathering valuable international experience as Director of Pannon GSM, a leading Hungarian wireless operator, and as a Management Consultant at KPMG Hungary. He also served as a lecturer at Budapest University.

Soren has a degree in Economics and European Studies from the London School of Economics and a BA from the University of Maryland. He lives in Los Angeles.