Informa Telecoms & Media Shop - CDMA Summit 2008
 

CDMA Summit 2008

Business Case & Deployment Strategies for Developing Market Opportunities

10-11 June 2008, Dubai UAE

Main Agenda

Day one - 10th June 2008

Registration and Refreshments

08.30

Conference Welcome & Speed Networking

08.50

Your opportunity to get to know your peers before the start of the conference and set a relaxed and informal atmosphere

  • Aaron Boasman, Conference Producer, Informa Telecoms & Media, UK

Chairman’s Welcome and Opening Address

09.00
  • Dr. Karim Taga, Managing Director, Arthur D. Little, Austria

Assessing the Global Growth of CDMA

09.10
  • Tracking market growth over the past year
  • Who are the most influential market players?
  • Growth rates and future forecasts
  • Julian Bright, Analyst, Informa Telecoms & Media, UK

Continuous Innovation Delivering Best Value to Customers

09.40
  • Understanding of CDMA Operators in MEA
  • Introduction to leading SDR solution
  • How to establish the regional roaming
  • Differential services to create more value
  • Share global success cases
  • Gaoyin Zheng, Marketing Director, ZTE

EXPLORING THE BUSINESS CASE FOR CDMA

Investing in CDMA: Is it Still the Right Choice?

10.10
  • Identifying the key market demographic criteria for a successful network
  • Understanding the competitiveness of CDMA versus other technologies
  • What makes CDMA still a good investment choice?
  • Understanding the revenue drivers and balance between voice and data
  • Khalid Khan, Chairman, Central Asian CDMA Forum, Pakistan

Networking and Morning Refreshments

10.40

Looking to the Future: The Viability of CDMA as a Long-Term Investment

11.10
  • Why choose CDMA as opposed to GSM & WiMAX?
  • What services can CDMA offer?
  • Consumer demand and expectations
  • Is it really as cheap and easy to set up and operate a CDMA network?
  • Dr. Karim Taga, Managing Director, Arthur D. Little, Austria

Panel Discussion: What is the future for CDMA? Is WiMAX and LTE a cheaper and better alternative?

11.40
  • Can CDMA really offer a better QOS than WiMAX and competing technologies? Assessing the strengths and weaknesses of WiMAX, EV-DO, LTE & HSxPA
  • Is there still a demand for UMB?
  • What is the timescales for return on investments?
  • Rajesh Kumar, Chief of Strategic Planning & New Technologies, BNSL, India
  • Andreas Koutroukides, CEO Ariafon, Iraq
  • Gajinder Vij, Technical Marketing, Qualcomm
  • Ihab Ghattas, Huawei

Case Study BNSL: From CDMA to WiMAX. What is the Rationale for this Approach?

12.20
  • How much of a risk does WiMAX represent for CDMA operators?
  • Evaluating the OPEX maintaining CDMA & WiMAX networks in parallel
  • From CDMA to WiMAX - how can CDMA operator ensure efficient use of network resources
  • Looking to the future: Does CDMA have a long term future as part of the BNSL network
  • Rajesh Kumar, Chief of Strategic Planning & New Technologies, BNSL, India

Networking and Lunch

12.50

Driving Down the Cost of Terminals by Co-operative Leveragability

14.00
  • What is the impact of the high cost of terminals on the market?
  • Why does a devise cost three times more in Yemen than Morocco?
  • Driving down the distribution cost - direct buying
  • Co-operative buying: getting terminals for under $30
  • Bill Hearmon, Chairman, Africa CDMA Forum, South Africa

OUTLINING THE TECHNOLOGY ROADMAP: HANDSETS AND DEVICES

Operating in the 450 & 2100 band: CDMA Dual Band Devices

14.30
  • Is there a demand for dual band devices?
  • Overcoming supply and demand issues for dual frequency handsets
  • Does dual banding allow operators to fulfil higher voice and data capacity demands in urban growth areas?
  • What dual band devices are currently available?
  • Looking to the future: Is there a demand for more dual band devices?
  • Konstantin Kolomensky, Network Development Director, Moscow Cellular Communications, Skylink, Russia

Exploring the CDMA Technology Roadmap: General Overview

15.00
  • Timescales: What technology when?
  • CDMA REV A OR REV. B: What is the best technology for who?
  • Developing the handset and economies of scale
  • Is interoperability a problem for operators upgrading their networks?
  • Gajinder Vij, Technical Marketing Qualcomm


Open Market Handset Overview


Summary:
The Open Market Handset (OMH) initiative is a global effort being led by CDG to create access to a wider variety of CDMA devices for consumers, greater economies of scale for manufacturers, and more flexibility and efficiency for CDMA operators to expand their voice and data services. The presenter will discuss the technical and business issues associated with this initiative and provide an update on progress that has been made to date.

  • Bryan Gurganus, Director, Product Management, Qualcomm, Inc.

Networking and Afternoon Refreshments

15.40

Migrating to EV-DO REV.A. What Additional Services & Revenues can it Offer?

16.10
  • What are the benefits of migration to EV-DO Rev A?
  • Is it suitable to all operators in all regions?
  • What extra revenue can de derived from additional services?
  • What potential problems could arise from migration? Is there enough capacity on the network?
  • Wladyslaw Bawiec, President & CEO, Sferia S.A., Poland

Panel Discussion: Aligning the Technological Roadmap with Market Demand

16.40
  • What is the current market demand for CDMA technologies?
  • Is the majority of emerging markets ready for anything more than REV.A?
  • What CDMA technology offers the best economic and service value for operators: What should they be investing in?
  • What do consumers want from their handset?
  • Luigi Gasparollo, Vice President Business Development, Qualcomm, Italy
  • Gaoyin Zheng, Marketing Director, ZTE, China
  • Viquar Haquani, CFO, Zapp Portugal, Portugal

Chairman’s closing remarks

17.10

End of Day one and Drinks Reception

17.30

Day Two - 11th June 2008

Registration and Refreshments

08.45

Chairman’s Welcoming and Opening Address

09.00
  • Tina Radford, Chairman, IA550 Association, UK

OPERATOR BUSINESS MODELS & CASE STUDIES

Deploying CDMA in Africa: The Moroccan Experience

09.30
  • Morocco: A market overview
  • Deployment and rollout strategies
  • Overcoming the problems facing the market
  • Adopting the model: Would it work in other African countries?
  • Karim Zaz, CEO, Wana, Morocco

CDMA technology and Emerging markets needs

10.00
  • CDMA Market Updates
  • EV-DO technology evolution and strategies for emerging markets.
  • Innovative solutions for cost-effective networks
  • Ihab Ghattas, Huawei

Audience Think Tank: CDMA in the Urban Sector: Is CDMA best as a rural mobile solution?

10.30
  • Is there a business case for deploying CDMA in urban areas?
  • CDMA versus fibre and GSM
  • Can CDMA deliver the services in urban areas that consumers and operators want?
  • Audience will divide into groups to discuss their thoughts on CDMA in the Urban Sector. Feedback will be presented by each group at the end of the time allocated, giving every delegate a chance to make their voice heard and interact with the audience.

Networking & Morning Refreshments

11.00

CDMA: Sudatel Case Study:

11.30
  • Examining consumer demand
  • What are the best deployment strategies?
  • Regulatory overview
  • Results to date & looking to the future
  • Ihab I. Osman, Chief Commercial Officer, Sudatel, Sudan

Key factors in CDMA present and future successes: continuous evolution of performance, services and QoS with investments in cost reductions

12.00
  • Present status
  • Roadmap to Rev A/B
  • Role of spectrum
  • Overview of planned enhancements and relative advantages for operators/users
  • VAS support
  • Role of the echo system
  • Luigi Gasparollo, Vice President Business Development, Qualcomm, Italy

Panel Discussion: Maximising Consumer Loyalties to Inspire Future CDMA Growth

12.30
  • What is the most effective means for building long-term relationships with customers?
  • Increasing consumer loyalty to maximise their lifetime on the network
  • What innovative tactics can operators adopt to boost consumer loyalty and inspire future growth?
  • How can operators make themselves more attractive to consumers and cater for different sections of society?
  • Arnfinn Röste, CEO/Founder, Nordisk Mobiltelefon AB, Sweden
  • Ihab I. Osman, Chief Commercial Officer, Sudatel, Sudan
  • Bill Hearmon, Chairman, Africa CDMA Forum, South Africa

Networking and Lunch

13.00

EXPLORING THE 450MHZ BAND AND WLL

Outlining the Business Case for CDMA 450

14.30
  • The USO problem
  • CDMA 450 as cost-effective solution
  • Economics of CDMA 450
  • Other solutions
  • Frequency availability
  • Conclusions
  • Ian Corden, Consultant, Advisory Services, PWC, UAE

Evolution of CDMA450 - What makes it so successful?

15.00
  • Tracking the evolution of CDMA450
  • What makes it such a successful technology?
  • Can the business model be adapted to other CDMA technologies?
  • Co-existence with GSM networks - has this been achieved?
  • Understanding and facing the challenges posing CDMA540
  • Viquar Haquani, CFO, Zapp Portugal, Portugal

From Wireless Local Loop to full Mobility: What Factors Need to be Considered When Upgrading?

15.30
  • What are the benefits of upgrading from WLL to full mobility?
  • What are the main factors that need to be considered when upgrading?
  • What is the business case?
  • Spectrum regulation issues. How are these overcome?
  • Michael Zotov, CEO, Telekom Baltija, Latvia

Networking & Afternoon Refreshments

16.00

Business Case Analysis for CDMA450 and WLL in Rural Regions

16.30
  • Outlining the growth of CDMA450 & WLL in low density rural populations
  • How can the initial investment per subscriber be lowered?
  • Is CDMA 450 & WLL the best way to achieve universal service obligations?
  • What alternative technologies are being looked at to fulfil USOs and serve rural populations?
  • Arnfinn Röste, CEO/Founder, Nordisk Mobiltelefon AB, Sweden

Case Study: CDMA WLL; from the Iraqi perspective viewed through ITC’s network

17.00
  • Outlining the growth of WLL in low density rural populations
  • How can the initial investment per subscriber be lowered?
  • What alternative technologies are being looked at to fulfil USOs and serve rural populations?
  • CDMA WLL from ITC’s (Iraq Telecom Consortium)
  • Andreas Koutroukides, CEO Ariafon, Iraq

End of Conference

17.30