Deploying and Managing DVB-H '08

Your chance to get to know your peers before the start of the conference and set a relaxed and informal environment

• why invest, why deploy, why believe in DVB-H?
• the story of the licence tender and the status of the roll-out process
• the major challenges the project is facing
• the key points for success

• the evolving mobile video distribution environment
• drivers for growth ofmobile broadcast TV
• status of global service deployment
• overcoming challenges, risks and barriers for adoption

• generating money for all players in the DVB-H value chain
• analysing the most successful business models
• planning a broadcast service network as opposed to a cellular network
• understanding the investment involved
• examining usage patterns
• facts and figures fromthe H3G operation

• identifying the key players in the value chain
• achieving a comfortable balance of power
• ensuring all parties have the ability to generate significant revenues
• devising a businessmodel to encourage cooperation and the seamless production of new products
• exploring the growth opportunities for all segments of the value chain
• is DVB-H really the bestmobile TV technology to generate revenues for mobile operators?

• the impact of a big sporting event on DVB-H take-up
• communicating themessage to consumers
• targeted marketing campaign
• network roll-out for expectedmass take-up

• selling TV content packages onmultiple networks
• supporting multi-standard technologies
• use of one single head end interface to provide protected content to multiple networks
• develop a single user experience, use the same user interface on any device

• outline of the tender process in Austria
• roadmap of the steps to be taken once the licence has been won
• developing the businessmodel
• deployment strategies
• feedback fromvery first days of launch

• status of DVB-H in Indonesia
• winning the license
• selecting a partner for a successful launch
• deployment strategies

• whoman ages the relationship with the end-user?
• is there a role for themobile telecoms operator in a broadcaster-led model?
• defining the level of involvement for broadcasters in amobile operatorledmodel
• will broadcasters agree to the way the content is packaged?
• what are the issues with digital rightsmanagement?

Regulation and Standards

• encouraging the implementation of DVB-H across Europe
• assessing the best regulatorymodels
• developing a coherent and proactive strategy to ensure European competitiveness in Mobile TV
• creating a favourable environment for operators to drive DVB-H forward
• addressing the concern that DVB-H deployment is being delayed by regulatory bottlenecks

• key focus of regulation for DVB-H operators
• how is regulation impacting on the success of DVB-H launches
• key requirements ofDVB-H regulation and the effect on the business model

• Standards Overview - How are DVB-H and DVB-SH standards evolving?
• impact of delays on large-scale deployment of DVB-H
• the need for standards to reach themassmarket
• overcoming the compatibility issues

Tracking the Evolution of DVB-SH

• deploying a hybrid terrestrial and satellite network
• re-using 3G infrastructure
• enhancing the performance of personalmobile TV delivery
• maximising the spectral efficiency

• key traits of the DVB-SH standard
• how does DVB-SH relate to DVB-H?
• where will DVB-SH be deployed?
• feedback from DVB-SH trials

• understanding the interactivity functionality
• addressing the need for unique interactive services to exploit DVB-H value proposition
• using the feedback channel tomake a completely new TV experience
• introducing social interactivity into the TV world
• enhancing the user experience

• assessing the best type of content formobile TV
• assessing the best format formobile TV content
• should content be tailor-made?
• are consumers only interested in watching real-time events on their mobiles?

• maximising potential for new advertisement opportunities with mobile TV as an appealing new media format
• increasing advertising revenues for broadcasters
• what ad formats are possible with live channel broadcasting?
• can adverts support the service - is it a viable business model?
• will consumers tolerate an ad-supported service?

• the technology is ready for in-car services - but how is the service perceived by the customer?
• is the value clear?
• persuading car and on-board equipmentmanufacturers to commit to the service
• can a digital TV become a digital radio?

• gauging viewer interest in DVB-H services
• is it all about the content?
• is the available content too limited to attract users?
• devising unique, innovative,must-use services
• creating a positive user experience
• developing user-friendly handsets
• assessing the new consumption habits with new content

• integrating content protection in DVB-H enabled handsets
• roaming issues and DRM interoperability
• protecting free to air content against redistribution
• possible synergies between DVB-H and DVB-CPCM

• preparing for commercial deployment with a solid CA infrastructure
• protecting revenue streams with a securemobile broadcasting service
• working closely with partners to ensure a secure end-to-end solution

• details of the available devices
• which standards are supported?
• what is themarket perception of DVB-H devices?
• plans for future development

• what handsets are available to an operator launching DVB-H?
• challenges arising fromthe gap between infrastructure vendors and handsetmanufacturers
• operating handsets in the DVB-H network
• the importance of testing
• what has been learned fromthe set-up and trial?
• consumer feedback

• compatibility concerns - which standards are terminal manufacturers supporting?
• concerns over the service protection layer - open standard or proprietary?
• challenges with frame-rate concerns - demands formore processing power with higher frame-rate
• measuring reception quality - why is it so varied between different handsets?
• the importance of formfactor and the affects of power challenges