- Workshop Leader: Arun Dehiri, Managing Director, Analysys Mason Group
- Sectors
- Formats
Mobile Pricing '08
Define Pricing Strategy to Drive Customer Acquisition and Retention
20-22 May 2008, Crowne Plaza St. James, London, UK
Workshop
Pre-Conference Workshop - 19th May 2008, London
Developing Innovative Pricing Strategies
Registration and Coffee
09:00
Workshop Opens
09:30
1) An A - Z guide to developing innovative tariffs
- Establishing strategic positioning
- Identifying segments
- Selecting tariff structures
- Developing voice, data and content price points
- Simplicity
- Add ons / Bolt ons
- Community / Segmented
- Flat Rate
- Tenure / loyalty propositions
- Converged propositions
- Handset subsidy innovations
- The case for sub-branding
- A mobile music case study
- The economics of downloading music to a mobile
PM
4) Innovating in implementation and billing solutions
- Communication
- Developing a toolkit and information skills for successful pricing
- Understanding price elasticity effects
6) Summary & Conclusions
Workshop Closes
16:00
Summary
Competition in the telecoms industry is building daily, causing price wars and driving operator margins down. The dawn of the savvy consumer, and use of search and comparison tools (e.g. screen scrapers) has largely negated attempts by operators to conceal additional costs.
Mobile operators are faced with a number of future tariffing options, including VAS and data bundles, multi-play services and flat-rate packages. This workshop will explore existing global pricing strategies, the development of innovative propositions, sub-branded and content based tariffs. In addition, we will consider the implementation and operation of tariffing and billing solutions.
Your Workshop Leaders
Analysys Mason Group has extensive experience in tariffing for the mobile sector and has worked with a number of key operators, MVNOs and content-providers across Europe, Africa and Asia to develop pricing strategies.
