Mobile Pricing '08

A chance to get to know your peers before the start of the conference and set a relaxed atmosphere

• Our changing business - an overview of the effects of convergence, multimedia, regulation and the need for segmentation on the pricing function
• Appreciating the relationship between pricing and promotion and harnessing the power of perception management in communicating tariffs
• What does convergence mean for the pricing function and how must things change?
• Successfully marrying the strategies of converging business units; aligning fixed and mobile divisions to work seamlessly

• Gaining leadership commitment: How far up in the organisation is pricing discussed?
• How can we gain organizational alignment for pricing in telecoms?
• Attaining the right role structures to optimise the strategic potential of the pricing function

• How much is understood of the importance of pricing as a core business force?
• Creating and maintaining a cohesion between pricing, product/service and promotion
• Communicating pricing strategies effectively in line with established brand values
• Creating consumer friendly tariffs that reflect your network ethos

• Are the days of a few free text messages to subscribe over?
• Taking advantage of the consumers love of fringe benefits - Orange Wednesdays, US flight offer
• How successful has diverting the consumers attention from price been?
• What does the future hold?

• The current status of the mobile telecoms market post 3G launch
• Evaluating the major challenges mobile operators face in a price war
• Harnessing the tools available to an operator to differentiate and win in the 3G (WCDMA) price war

• Have Operators done all they can with voice and SMS tariffs? Exploring options that provide more space for innovation
• Can differentiation with innovative bolt-ons be a channel to retain high value customers and instil loyalty?
• How can the current complexities of internet and data pricing be scaled to offer compelling reasons for customers to sign up?

• What actually constitutes a bundled service?
• Taking Stock; The current state of affairs
• Where has the major uptake been seen? Which converged services do consumers really want and at what price points?
• Targeting offerings to specific segments to maximise profitability; challenging existing pricing strategies and offering enticing bundles - sharing experiences
• Prepaid
• Youth
• Business
• Who has had the greatest success and why?
• What is to be learned from the global landscape ; "take-away" guidelines for success

• What should be the primary strategy? Capitalising on market share to increase
ARPU or extending the subscriber life through retention pricing?
• Using price to maximise the tools for effective loyalty and retention strategies
• Formulating flexible tariffs to achieve all of the above with competitive pricing
• Effective communication of Operator strategies; getting the message right

• Using behaviour and subscriber usage patterns to match enticement factors
• Exploring proven methods for optimising Post-paid and Pre-paid tariff plans
• How can operators effectively transfer pre-paid customers to post-paid using tariff plan optimisation?
• How to utilise optimisation results for 1-to-1 marketing action
• Case Study: Effectively utilising optimisation results to create tariff and marketing strategy?

• What customer usage information is currently available and how effective is it?
• Allowing the scrutiny of tariff portfolios and behavioural statistics by third parties to optimise your offerings to subscribers
• What level of access is the right level for maximum results - opening up for success?
• Developing relationships with the right research and strategy partners

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• The role of billing in driving retention and loyalty
• How can operators harness the current role of the billing process in targeting and segmenting the user base?
• How can operators optimise mixed billing/charging - tariffs including pre and post paid elements?
• What is needed to achieve flexible bundled billing?
• Is it possible to provide targeted, innovative and flexible with existing infrastructure?

• Does the mobile industry fully understand the complex economics of content pricing?
• Precipitating what must be considered for successful implementation of pricing strategy - Considering DRM and other fixed costs in final consumer offering
• Keeping the complexity away from subscribers
• Creating tariffs that allow for maximum revenue and marrying with existing portfolio and brand status

• Do service providers really know the consumers?
• Understanding current behavioural studies and applying them to pricing
• How big a part will education and communication play in successful content consumption?

• Is this the answer to the content pricing conundrum - heavily subsidised content to foster winning subscriber relationships long-term?
• What will the winning strategies be for realising the profitability of ad-funded content?
• Becoming and ISP with benefits?
• Outsourcing the portal capabilities with revenue share?
• Are certain partnerships "a must" for success?
• Is this the answer to recovering falling profits from core services? Is there enough potential revenue and ROI to be realised?
• Do operators have the knowledge needed to gain the trust of the consumer and forge profitable relationships with the subscriber base
• With no major activity from so far, do Operators really see advertising revenue filling the gap in voice and SMS revenue?
• Content owners and network operators - considerations for fostering a win-win business model

• How integral will content become in creating real ROI for investment in the low cost handset (LCH) sectors?
• Optimally pricing bottom of the pyramid (BOP) services for major revenue
• How can Operators in developing markets move on from entry level figures and own the customer with their brand through content pricing?
• Will operator subsidies be the answer to driving increased revenue over the lifetime of the customer?
• Where does the entire VAS portfolio come into play in existing and future tariff strategy?

• Pricing Content for Operator and content provider win-win
• What Can Operators gain form partnering with successful content providers?
• How much leverage does a successful content brand provide?
• Maximising the available ARPU with innovative pricing strategies

• What segments of the market have been most receptive to UGC and why?
• Key considerations when pricing content and VAS
• How important is advertising in ensuring the success of UGC across the mobile subscriber base
• How can UGC be integrated into prepaid business models?
• Getting communication right; the harmony of pricing and promotion for UGC and VAS
• Virgin Mobile Canada Case Study

• How much do we know about the consumer's expectation and value perception of content services?
• Should operators adopt competition or perception based strategies to succeed?
• Exploring the viability of mixed tariffs - post paid voice with prepaid content

• High value subscribers:
• Matching management attention with segment profitability Vs market share acquisition
• Sniper marketing: Identifying high value segments in competitors free float potential and tailoring pricing/marketing to specific sub-segments
• Segmentation analytics: Modeling propensity to churn/upgrade; using analysis to sharpen communication and price to manage volume and profitability
• Communication and messaging: Adapting price communication on a segment specific basis

• Providing affordable and convenient services for the Diaspora with VoIP
• The numbers: What is this sector worth and the success so far
• Where will the potential partnerships in industry come from? The possibilities of integrating services into handsets or offering via MNO's

• The prepaid segment; current status and global comparisons
• Current challenges to Telenor's business - counteracting pressure with key acquisition and retention pricing
• Evolution of Flat pricing and Cross bundling in developing markets
• Innovating service and tariff design in emerging markets to encourage data usage and content consumption
• What are the limitations to offering prepaid content and data?

• Effective pricing and communication of these offerings: Full tariffs or Bolt-Ons?
• How low can prices to Africa and Asia go to claim back the "calling card" revenue
• Adding value through carefully targeted VAS and "ethnic options"
• Optimising revenue through pre and post paid

• The research - Who really wants it?
• Beyond the early adopters, are current pricing tariffs alienating the broader group of potential consumers
• How can a mobile operator really maximise brand position to increase internet revenue
• Key considerations for successful pricing

• How important is pricing for the killer data offering?
• Managing service and value perceptions to manipulate price acceptance / sensitivity
• Key considerations and "take-aways" from experience so far
• Ensuring pricing complexity is kept away from the consumer

• The challenges faced by a branded MVNO launching, pricing and packaging new services - pricing strategies going from fixed line to mobile
• Creating winning tariffs to capitalise on existing brand and customer base; building on loyalty and focussing on acquisition
• The advantages of BT's position in the market as MNO's operators are faced with an ever competitive triple and quadplay market
• Major successes in connecting mobile to the home BT Fusion and the future

• Anticipated future billing trends and needs
• Considerations for high-level pricing strategies to ensure simplicity and uptake; cross discounting and innovative convergence strategies:
• A T-Mobile Case Study
• Analysing how these influence the capabilities needed
• Providing enabler to accommodate for these capabilities

Operators to discuss the challenges, pitfalls and successes of various strategies for mobile internet and address audience questions

• Telecom Italia experience to date
• Developing broadband services:
• Operator view point
• Consumer requirements and expectations
• How can operators truly get the price right?
• How integral are the right broadband offerings to acquisition and retention strategies?

• Examining the current landscape. Is there still room for innovation in voice pricing and how can host operators facilitate this with wholesale initiatives?
• How do retail and wholesale pricing directly interact?
• Evaluating the current challenges in IOT negotiating and discounts - What effect has the Euro tariff had?
• Successfully deploying IOT discounts and managing mark-ups and re-pricing

• Current status of the EU Roaming Initiative - voice, data and SMS
• How have current EU regulations affected Inter Operator Tariffs (IOT's)
• Investigating IOT pricing evolution and the current status of wholesale pricing strategies
• Evaluating IOT discount strategies and the changing landscape

• What is the scale of impact asserted by recent regulations on the pre-paid base?
• What are the major challenges with Pre-Paid Roaming?
• Treating pre-and post paid customers alike with real time billing
• Where do VAS's come in to increase the ARPU of the pre-paid customer base?

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• Moving away from charging more for data roaming because it worked for voice - gaining the trust of your high revenue base
• Is flat rate pricing the answer to increase transparency?
• How important is it to offer aligned services for mobile and lap top

• Figures show that uptake of data services by new customers is flat! How do we entice data virgins with the right value proposition and price?
• How can Operators price high speed data services to gain advantage
• Successful strategies for offering and billing complex data bundles
• Ensuring optimal offerings for both pre and post paid customers
• What will ensure an operator maintains an increased subscription base attained through innovative data pricing?