CTIA 08 - Developing Converged Services Summit

Three Screen Strategies for the Converging World

Discussing the long-term strategic goals of converged services in the enterprise
Exploring strategies for tailoring services for the enterprise
Examining the economic benefits of integrated communications for the enterprise
Discussing employee productivity within a converged environment
Demonstrating ROI projections for business customers

Understanding the challenges posed by marketing converged solutions to the consumer
Exploring ways to heighten converged services appeal to the customer
Examining where consumers get confused - what are the user perceived issues?
Relaying complex technologies in a simple way - examining what’s essential and what’s confusing
Strategies for building brand acceptance - ensuring the customer believes you can deliver on your promises
Assessing whether telcos should rebrand a separate division or make it a whole company reposition
Examining how telcos can reposition themselves in the market as consumer/entertainment focused brands

John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless

Where will the personal device be used - in the office, in the home, and in transit?
Converged services and their rendering on personal devices
Porting of personal content between home and personal devices
Clarifying the relationship between personal area connectivity & personal area connectivity

Praduman Jain, Director, Product Development and Management, 4G WiMAX Mobile Broadband, XOHM, Sprint Nextel Corporation

Examining the separation between infrastructure and services
Identifying the new players in the market and where they sit in the value chain
Discussing the opportunities available to new entrants - will they change the balance of power?
Establishing the threats posed to current players as the landscape changes
Partnership problems: Who owns the customer/content?
Enabling managed services - determining whether there is an opportunity for companies to partner with specialised operators

Sebastiao Boanerges Ribeiro, Technology & Architecture Consultant Engineer, Brasil Telecom

A breath of fresh air - Enriching existing service offering with mobile IP applications
Taking opportunity by the hand - Thinking out of the "Mobile Box", while gaining new off-net customers
Plug&Play - Deploy converged services today and be IMS ready

Current business standards and how femtocell technology are key to their relative growth in the market
Discussion of how femtocell technology is crucial to providing "intelligent coverage" in network areas where macrocell networks are too costly to adequately and economically expand
Education on the role of femtocell technology within the FMC market
Review the costs and cost savings associated with femtocell deployments
Device equipment, in-network equipment and customer support costs
Backhaul and Facilities savings
New revenue opportunities that femtocells will enable
Subscriber retention and new subscribers
Added voice usage
New data/multimedia services

Sanjeev Verma, Vice President of Marketing and Business Development & Co-Founder, Airvana

Discussing the challenges of convergence across platforms, devices, applications and services
Gauging how the value-chain will need to collaborate to enable seamless consumer experience
Understanding the implementation path for service platforms and how the influence the converged offering

Panellists:
Mark Wuthnow, Lead Member of Technical Staff, AT&T Mobility
Dr. Gamze Seckin, Principal Engineer, Network Strategy & Evolution, T-Mobile
Michael Khalilian, Chairman and President, IMS Forum

Forecasting the growth in VoIP usage
Gauging whether current WiFi networks can cope with such an increase in traffic
Understanding at what point in time traffic levels will lead to the network suffering packet loss
Discussing whether consumers are willing to tolerate cheaper calls for degraded conversations
Assessing what can be done to minimise QoS issues if and when they occur