Mobile Internet Portal Strategies '08

Objectives

Mobile advertising is in its infancy, but already offers a bewildering array of models. Sales Promotion, Direct Marketing, Interactive Advertising, Sponsorship and Corporate Social Responsibility campaigns can all be implemented or expanded using mobile phones. So what can mobile media and content owners do to clarify the market, benefit brands and maximize revenue?

This workshop is an in depth session bringing together the needs and requirements of brands, mobile media owners, operators and advertising and marketing agencies in the mobile space. Ben Scott-Robinson and Simon Liss will guide mobile media owners through the marketing potential of their assets, agencies through the range of mobile advertising possibilities, and brands through the benefits of using mobile as part of their communications

These practical sessions are designed to explore:

• Mobile advertising placement and effectiveness
• Creating a mobile Sales Promotion and generating qualified leads through mobile advertising
• Designing and deploying and supporting advertising on mobile internet sites
• Sponsoring mobile content
• Paid for search and SEO
• Reporting, analysis and targeting

Audience

The workshop will benefit Brand product managers, mobile content and media owners, account managers of advertising and marketing agencies seeking inspiration and insight into the potential and realities of mobile advertising.

Workshop Leaders

Ben Scott-Robinson is the creative lead at the mobile advertising agency We Love Mobile. He has consulted for mobile networks such as Orange and Vodafone, as well as working on Under the Radar Award winning TagText mobile messaging product, consulting for Cannes Lion winning ShoZu, and on the MEFFY shortlisted Orange Mobile Music product.

Simon Liss is the Strategy and Managing Director of We Love Mobile as well as heading up the company's media buying team. He is a former journalist, PR and marketing consultant and has worked with and advised some of the UKs largest brands, including Which?, Taylor Wimpey, Compass Group, Nestle, Mr Kipling, Kingsmill and Adidas.

We Love Mobile is a mobile advertising agency with a difference. Creatively led, not technology driven, the company puts business objectives and consumer experience first. Clients include brands, agencies and mobile product developers.

Agenda

1. Introduction to mobile advertising
2. Mobile - a Channel or Medium?
3. Media integration and interpretation
4. The issues and challenges
5. Brainstorming Session 1
6. The future of mobile advertising
7. Brainstorming & Design Session 2
8. Round Table Discussion: Policies & Pricing

Timings

• 09.30 Registration
• 10.00 Start of Workshop
• 13.00 Lunch
• 16.30 Round Table Discussion
• 17.00 Close