Mobile Internet Portal Strategies '08

Speed Networking: A chance to get to know your peers before the start of the conference in a relaxed and informal atmosphere

• Media trends within the mobile market - where revenue streams are moving, and for whom
• If the model of running services is over, where is money still to be made?
• How companies should position themselves to create new revenue opportunities
• Where portal strategies can benefit companies, from operator to niche content provider

• Extending the strengths of Times Media content into digital - how mobile plays a key part
• Engaging the mobile user - how does a newspaper website build mobile services that reach new readers and extend the experience for existing ones?
• Monetising mobile - the opportunities for Times Online
• Ensuring that technology investment plays to the strengths of Times Media brands

• Mapping out: options for mobilizing your media experience
• WAP portal, On Device Portal and the alternatives - matching mobile technology with what you want to achieve
• Measuring the effectiveness of your mobile offering
• Working within a marketplace of fragmented solutions and standards - pitfalls to avoid

• Defining On-Device Portal (ODP)
• What must an On-Device Portal offer for importance to media and content companies?
• Which companies are leading the way in ODPs, and where can lessons be drawn? Possible futures?
• The ODP as a content aggregator: What are the key revenue streams and most important partnerships?
• Can the ODP be used as a better model for MVNOs?
• What will drive the ODP model to 2012? Can a future beyond this be seen by our panel?

• Understanding the industry move to ad-supported portals and content
• Revenue channels of leading media companies - how are they innovating in mobile?
• Examining early successes, and lessons to take forward
• Market metrics: user preferences, key advertising and publishing solutions, market shares

• Adapting to new business models: Rich-Media Contents, Adult, E-Commerce
• The MNO Toolbox: Authentication, payment, age verification, LBS, videostreaming, traffic pricing
• Creating an (inter)national macropayment system
• Difficulties with providing a market-wide service: Case study - Videostreaming

• E-commerce for the mobile portal - best practise in facilitating payment
• Enabling higher value purchases with different methods to check out
• Lessons learned through the Zed offering, impact on downloads and revenue
• Future roadmaps

• What are the models for monetising content through the mobile internet?
• What is working now, and for which content providers, operators and consumers?
• A question of data:
  • Do the models for monetising content all inevitably lead to a flat-rate tariff?
  • Are there viable alternatives to encourage content uptake? Wholesale data?
  • Can operators profit from data whilst allowing content companies to prosper?

• Why mobile? Examining the original choice to go mobile
• How early experience has compared to expectation - for user, brand and company
• Technical choices and challenges in development - where solutions were found
• Going forward - how we see the opportunities in mobile developing

• Understanding why mobile is a focus for Turner - business benefits, value to the media brand
• CNNmobile.com - key decisions in creating the portal:
  • Look and feel
  • Catagories
  • Content management
  • Advertising & business models
  • Marketing the portal to users (PC/TV to mobile vs mobile to mobile)
• Comparing what we set out to achieve with user feedback - lessons for the future

• Developing a content strategy for today’s mobile internet - key considerations for Paramount
• Using the mobile portal as a distribution channel - challenges and benefits
• New opportunities arising from a mobile strategy
• What works and why? Examining consumer response
• Measuring the ROI of the Paramount portal

Speed Networking: A chance to get to know your peers before the start of the day in a relaxed and informal atmosphere

• Developing a strategy for mobile internet usability. Where to start? Key priorities, key processes
• Approaching the challenges website navigation poses to mobile: handling screen size, rendering, device fragmentation
• How the internet portal can enable better site optimisation
• Examining today’s innovation - what works now? Best practice, leading companies

• Driving the potential of broadband and mobile to better serve customers communication and entertainment needs whether at home, in the office or on the move
• Breaking barriers to consumer mobile internet adoption - including cost concerns and user interface
• Maximising relevance based on the user’s device, demographic and behaviour
• Optimising usability and creating customer satisfaction

• Examining the T-Mobile portal and model
• User feedback and analysis on the T-Mobile offering:
  • User experience
  • Quality and segmentation of content
  • Personalisation
• Playing to the strengths of mobile - key strategies for a great mobile portal and internet experience
• Advice for brands entering mobile

• Realities of working within the complex mobile web environment - browser/portal variation, divided interests, nascent standards
• Understanding the challenges posed by content translation and rendering:
  • White-listing
  • user agent changes, - communication between operators and developers
• Best practice for mobile optimised sites
• HTML and xHTML in the mobile sphere - roadmaps, current realities, and what this means to your strategy

• What new search technologies mean to your business strategy - content provider, ecommerce company
• Planning for the integration of location - what this means; the opportunities created; case studies from today’s market
• How to use the mobile search solutions now available to better place your offering
• Developing portals and content for most effective search results

• Understanding your users’ and preferences - examining current best practice from PC and mobile
• The portal as a personalised information gateway
• Deepening the relationship between your user and their/your portal - What can be achieved? How?
• Which personalisation features have the greatest impact on:
  • User experience and satisfaction?
  • Product revenues?

• Comparing the mobile internet with other music marketing and delivery methods
• Building on the basis of premium sms model - how we are personalising and simplifying music download
• User feedback on what works and what doesn’t; Feedback from our partners
• Going forward: How can the mobile internet be used to provide an increasingly personal music service?

Considering mobile portals:

• What opportunities are presented for personalisation? What can currently be achieved?
• Learning from the PC experience - Do our panel believe we should be followers of the Facebook/MySpace model?
• What do users across different segments require? And what will they pay for?

Considering the first screen or mobile "desktop":

• How personal an experience is achievable?
• A question of ownership - how far is personalisation desirable in an operator "owned" handset?

• Strategy based on the internet model - connecting like-minded people with community convergence
• "Context" as the real differentiator for mobile - what’s my mood, presence, location
• Identifying and marketing your service to a community
• Increasing a community’s ability to use and share information with:
  • Community based services, from social networking to newspaper services
  • Sending links with portals
  • Peer to Peer (P2P) file sharing

• The new models of taking Value Added Services off-deck - what these mean for operators, service providers and media companies
• Achieving coherent delivery of services irrespective of platform - what’s possible and when?
• Understanding the drivers of the trend in fixed line and mobile - social trends and service providers
• Data storage off-deck (bookmarking, filesharing) - a future necessity for truly compelling services?