- Sectors
- Formats
Mobile Location Services '08
Converting Innovative Applications into Successful Revenue Streams
20-21 May 2008, Hilton Prague Hotel, Prague
Who Will Attends?
Day One - 20th May 2008
Registration & Morning Coffee
08:30
Introductory Speech by Informa Telecoms & Media
09:00
Speed Networking: An opportunity to meet your peers and set a relaxed and informal atmosphere
09:05
Chair’s Opening Remarks
09:10
- Laurent De Hauwere, VP Marketing EMEA, TeleAtlas, France
INTRODUCTION TO TODAY’S LBS EXPERIENCE: DRIVING INNOVATION
Defining the Value of Location: Gain Vital Insight from an Expert Overview of the LBS Market
09:15
- Reviewing the growth and progress of LBS over recent years to discover what opportunities remain
- Maximise your successes with LBS - learn from challenges faced in the USA; and a critical comparison with the markets across Asia and the EU
- Exploiting opportunities: forecasts for 2008-2012.
- Continuing to drive market growth: new geo-graphics, and emerging markets across the globe for LBS
- David H. Williams, Publisher and Executive Editor, LBS Globe, USA
How will Operators fit in to the LBS Value Chain?
09:45
- Will operators monetise the mass-adoption of GPS in devices?
- Will they use simplicity to create long-term success and loyal users for LBS?
- How to drive revenue by offering valuable services which have worked and are reliable
- Increasing profit by providing high-quality content, and ensuring an exhilarating user-experience
- How can a meaningful location feed be approached to advance to real-time LBS?
- Martin Kneifel, LBS Product Manager, 3 Austria
Panel Discussion: How to Place Real Value on Location for Consumers? Context for LBS
10:15
- Location based or location oriented?Where will consumers want to use location?
- Focusing on suitable and desired services - influencing factors: 9-5, weekends, abroad, age, gender, culture...Which consumer do we consider?
- Who will pay for LBS? Are subscriptions to LBS or advertising the answer?
- How can consumer loyalty be driven: simplicity?
- Marc Montaldier, President, Mobile Marketing Association France, France
- Martin Kneifel, LBS Product Manager, 3 Austria, Austria
- John Kavulich, Staff Manager, Location Products and Services, Qualcomm, USA
- Per-Gunnar Andersson, Head of Location Based Services, Ericsson, Sweden
Refreshments & Networking Break
Sponsored by: 
11:00
Liberating the Value of Location Whilst Protecting Consumer Privacy
11:30
- The correct balance between spreading LBS to mobile consumers, whilst ensuring privacy and security
- Ensuring user friendliness and customer service uptake
- Anonymous services - a prerequisite for successful mass deployment?
- Privacy in practice
- Structured practices for privacy
- Code of conduct - a real tool or just a piece of paper?
- Amalendu Parasnis, CTO and Founder, Mobilaris, Sweden
SEARCH & DISCOVERY: REVENUE MAXIMISATION STRATEGIES
Successful Business Models and Tools for Encouraging Users to Engage with Search & Discovery Convenience Services
12:00
- Evaluating how to persuade users to accept advertisement funded services
- How will search business models evolve to mobile?
- Does it ultimately depend on the real-time capabilities of GPS? How likely is it that users will accept latency on searches or a slow service?
- Are the ethical implications and Big-brother angle potentially damaging?
- Expanding revenue streams; assessing potential markets outside the US
- Simon Vaughan, Head of Business Development Mobility & Convergence, BT International, UK
Embellishing Search & Discovery: How to Harness Context for LBS and the Future of Applications on Users’ Mobile Devices
12:30
- Discover what you never knew existed: reflecting on what LBS can bring to the user around search and discovery
- LBS and user generated content : involving the end-user in content creation
- What impact LBS can have on usability, and how it will change the way we use mobile objects in the future
- LBS as a calm-technology enabler
- Adrien Pitrat, Usability Specialist, Bouygues Telecom, France
Lunch
13:00
Analysing Successful Search LBS Applications for GPS Enabled Handsets
14:15
- Why is search important for Nokia?
- Assessing the key differences between search in mobile and search on PC
- Using contextual information to enhance the user’s mobile search experience
- Jussi-Pekka Partanen, Mobile Search Programme & Product Manager, Nokia, Finland
Consumers and LBS
Success factors for LBS - Consumer Views and Ericsson’s Experiences
14:45
- What will appeal most to consumers - result from Ericsson LBS consumer study 2008
- What are the success factors of today’s most successful consumer services
- How can Ericsson, and other solution providers, support the consumer demand for Location Based services
- Per-Gunnar Andersson, Head of Location Based Services, Ericsson, Sweden
PERFECTING ADVERTISING IN LBS
Optimising Advertising Fuelled Services: What Advertising can do for LBS
15:15
- Forecasting when mobile advertising could be mass-adopted and take off: preparing to successfully expose and monetise THE source of revenue for LBS
- "Smart coupons" as incentives for users; services that draw enthusiastic and compliant consumers
- Implementing the potential benefits of real-time LBS to reach your target audience and put your business first
- The opportunities for "purchase intercept": using successfully aggressive
- just-in-place" marketing
- Martin Wilson, CEO, Indigo 102 Ltd, UK. Formerly Head of Mobile, Yell Group, UK
Refreshments & Networking Break Sponsored by
15:45
Panel Discussion: Europe’s Potential LBS Uptake, and its LBS Advertising Future
16:15
- Profiting from the spread of GPS through the EU by 2012: can LBS advertising be brought to Europe and succeed?
- Dissecting the market in Europe and projecting the future impact of GPS; how receptive is the market now?Will this change?
- Is there a real value for LBS ads?Which will be the profitable methods of deploying them?
- "Push-messages" as LBS - assessing the revenue potential and what has happened in the US
- Simon Vaughan, Head of Business Development Mobility & Convergence, BT International, UK
- Stefaan Van Dyck, Head of Business Development Interactive Advertising, BelgacomMobile, Belgium
- Alex Meisl, Chairman and Co-Founder, Sponge, UK
- Steve Page, Chairman, Mobile Commerce, UK
INNOVATING SOCIAL NETWORKING MODELS: USERS, HOW ANDWHERE ARE THEY NETWORKING?
Practical Tools to Drive Forward the Future of Social-Networking
17:00
- Open and secure revenue streams: make LBS socialising relevant to those who use internet services & applications already
- Exploiting the possibilities of user-generated content - opportunities and challenges
- Seamless social-networking: how will these services span across geographies?
- Ensuring success: managing privacy & security
- Promote la différence; induce LBS social-networking by effectively marketing the benefits of on-the-move connectivity through LBS
- Insight into the future of popular LBS networking
- Michael Sharon, Co-Founder, Socialight, USA
Chairman's Summary key success points of the day to take away
17:30
Day Two - 21st May 2008
Operators' Breakfast Meeting - Relax and discuss LBS over breakfast in the Exhibition Room
08:00
Registration & Morning Coffee
08:30
Introductory Speech by Informa Telecoms & Media
08:50
Speed Networking: An opportunity to meet your peers and set a relaxed and informal atmosphere
08:55
Chair's Opening Remarks
09:00
- Laurent De Hauwere, VP Marketing EMEA, TeleAtlas, France
THE EXPLOSION OF NAVIGATION APPLICATIONS & SERVICES
Localizing: A Market Overview and Case Study from Telefónica Mòviles España
09:05
- Assessing the current situation of the market
- Discussing the service "Locate Me" from MoviStar as a distinguishing tool for Telefónica Móviles España
- Analysing the evolution of the service "Locate Me" since its launch:
- evolution of the service;
- evolution of the number of users (beepers / traceable services)
- Belén Fernández-Bravo, Product Manager for Mobilie Location Services, Telefònica Móviles España
Chair’s Opening Remarks
09:10
- Andy Walker, CEO, M-Spatial, UK
Interview: What Content will Work with Navigation for Immediate Success? User Generated?
09:30
- Familiarising users with navigation LBS and encouraging them to keep subscribing; evaluating the potential of "space-marks" and tailored LBS for navigation
- How user-generated content can enhance the navigation experience and engage users
- Increase LBS relevance with user up-dates
- Evaluating the reality of LBS on connected PNDs
- speaker to be announced
Panel Discussion: Navigation and the Role of the Operator
09:45
- Is there any benefit in this "game" for operators, given the fact that many of them offer more or less flat-fee data plans?
- Will a global approach to LBS by handset manufacturers spread applications?
- Who is willing to pay for the location data used in social networks or User generated content?
- What is the key role for a operator and does this provide sufficient value to charge a premium?
- Franklin Selgert, Senior Innovation Manager, KPN Netherlands
- Roger Jollis, Director, OEM & Mobile Marketing, Garmin, USA
- Andreas Erwig, Head of Product Management, T-Systems Traffic, T-Mobile Traffic, Germany
- Filip Linhart, Manager of Business Development - Telematics, Telefonica O2 Czech Republic
- Gil Teissier, Nokia/Gate5, Finland
- Simon Glassman, Segment Marketing Director - Wireless, TeleAtlas
Locating LBS Users Effectively and how to Charge
10:30
- Using fleet management: its new features and development
- Successfully providing actual traffic information based on floating car data
- Discussing emergency call (e-call), its public and commercial versions
- Assessing the opportunities and challenges of hazardous goods monitoring
- Filip Linhart, Manager of Business Development - Telematics, Telefonica O2 Czech Republic
Refreshments & Networking Break Sponsored by
11:00
ENTERPRISE SERVICES: EXTRACTING NEW REVENUE STREAMS WITH SERVICES FOR MOBILE PROFESSIONALS
Generating Real ROI from Location Enabled Services
11:30
- Business morphing - taking advantage of market drivers and evolving models for location services
- Exploiting proven step-by-step strategies from Openwave customers Sprint-Nextel and others for service launch and continued revenue growth
- Assessing selective technology adoption based on market strategy
- Evaluating location brokering - competition with non-carrier solutions in a dynamic mobile data market
- Co-Speaker: Paul Hebert, Principle Product Manager, Openwave, USA
- Speaker: Jared Anderson, Head of Product Development, Sprint, USA
How Can the Operator Maximize the Revenue Opportunity from Location Services
12:00
- Increasing efficiency through fleet asset management: M2M and telematics solutions with location enabled services
- Tracking and protecting the lone worker and mobile professional with tailored location services
- Monetizing from content services: increasing subscription with services that consumers really want and deliver a positive user experience
- Ian Curran, Head of M2M/Telematics, Business Strategy & Product Development, O2 UK
What Good is Location without Secure User Plane Location (SUPL), and What Good is SUPL without Handsets?: Who, What, and When? A Realistic Outlook for 2008/9
12:30
- We have been waiting for commercial grade SUPL handsets and SUPL chipsets for some time. Have they finally arrived, and if so, from whom, and in what type of quantity and variety?
- Greg Kleven, Managing Director for Europe, TeleCommunication Systems (TCS) Inc, USA will host a lively panel discussion with representatives from both handset and chip manufacturers, including: Nokia, HTC, and Samsung, Qualcomm and SiRF
Lunch
13:00
ANALYSING MOBILE DEVICES: ATTRACTING THE NEXT LBS USERS
A Summary of Devices: How to Profit from the Marriage of Devices and GPS Navigation
14:20
- Encouraging users to accept applications on their devices by making use of device enhancements
- Optimising LBS: the convergence of location technologies - GPS, RFID, location-enabled WiFi on mobile devices
- Successfully investing: what is happening in the device market and how it will impact the LBS ecosystem
- Evaluating new revenue opportunities: the evolution of devices and future revenue streams
- Gil Teissier, Nokia/Gate5, Finland
Context for Location - Benefitting from Personalization
Contextualizing Location: peachbit.org - The European Project
14:50
- Understanding the benefits of context for location and how it improves the user experience
- Examining the current mediated communication limits
- Assessing how today’s technology does not convey non-verbal/emotional and contextual information
- Discussing how these factors limit impact through mobile communication
- How mobile communication benefits from contextualising information
- Gianluca Zaffiro, Project Manager, Research and Trend, TelecomItalia, Italy
THE EVOLUTION OF GPS AND A-GPS: A HIGHER STANDARD OF LBS
Progressing and Converging Technologies: Building upon Navigation & Mandatory GPS with Business Models Designed to Increase the Number of LBS Users in the EU
15:20
- Assessing the end of cell-id, the spread of GPS and the profit potential of Assisted-GPS
- Discussing the value of hybrid technologies complimenting AGPS: what is the solution to positioning accuracy?
- Evaluating deployment opportunities: When will mass-adoption take place?
- Leslie Presutti, Director, QCT Product Management, Qualcomm Inc., USA
Panel Discussion: Opening Opportunities for Real-Time LBS: Which Applications and Technologies are Likely to Shape LBS?
15:50
- What is the price of efficiency? Will A-GPS work and guarantee a good return on investment?
- Can there be reliability or successful LBS without Assisted-GPS? Or will consumers’ expectations be frustrated?
- How will LBS applications and services be priced?
- Which positioning technologies are likely to shape the future for LBS and applications?
- David H. Williams, Publisher and Executive Editor, LBS Globe, USA
- Vishy Poosala, Chief Technologist Mobile Applications, Bell Labs USA
- Leslie Presutti, Director, QCT Product Management, Qualcomm Inc., USA
Refreshments & Networking Break Sponsored by
16:30
Bridging your Location Systems into Next Generation IP Networks Architecture
17:00
- Presenting LBS; a logical evolution from 2G to 3G networks
- Evaluating how to address location on NGN while leveraging the existing investment in location platforms
- Assessing the case for User Plane
- Analysing the real case for VoIP: implications for LBS
- What will the NGN Location Platform look like?
- Addressing the role of the Standards Groups in this evolution
- Christophe Fondin, Director Business Development, EMEA, Andrew Wireless Solutions, France
Chairman's Summary
17:30
- A round-up of what has been learnt, and what you can take back to your business!
