Mobile Social Networking

Title: Mobile Social Networking:
Communities and Content on the move

Chapter 1 Executive Summary
    Introduction
        Market overview
        Mobile community segmentations
        User profiles
        Industry drivers and obstacles
    Opportunities and value chains
       Value chains
    Forecasts
       Three scenarios
       Mobile Social Networking user forecasts
       Mobile community registrations forecasts
       Mobile social networking revenue forecasts

Chapter 2 Market Overview
   What are Mobile Social Networks?
      Definitions
      Enablers but not mobile community services
      History of Mobile Social Networks
      Web 2.0
      User-facing social networking features
    Mobile Social Networking segmentation
      Let Me In
      Let Me be Me
      Merge My Online with My Mobile
      Make Me a Star
      Me and My Circle
      Me, My Circle and Our Content
      The Future
      Further considerations
   Drivers
      Societal drivers
      Market and economic drivers
      Technology drivers
   Obstacles
      Societal obstacles
      Market and economic obstacles
      Technology obstacles

Chapter 3 Technologies of Mobile Social Networking
   Overview
   Handsets
      Client applications versus browser-based technologies
      Location-enabling tools
      Social media tools
   Networks for Mobile Social Networking
      Mobile community servers/platforms
      Mobile network transport and service provisioning protocols
      Identity and Privacy
      Location-sensitivity and location-aware features and services

Chapter 4 The Users
   Overview
      Mobile users and their communities
   Demographics
      Age
      Gender
      Socioeconomic status
   User profiles
      Personal pages
      Taxonomy of user types
   Users for mobile communities
      Friending
      Entertainment
      Productivity
      Fame
      Causes
      Social shopping
      Competition
   User, usage and community metrics
      Rationales
      What to collect
      Technology and community responsibilities
   Willingness to pay
   Geographic user trends
      Japan
      Asia Pacific outside Japan, India and China
      North America
      Latin and Central America
      Europe
      Africa
      Next billion subscribers

Chapter 5 The Ecosystem of Value
   Overview
   Mobile network operators and MVNOs
      Definition
      Contributions
      Opportunities
      Risks
   Mobile community platform providers
      Definition
      Contributions
      Opportunities
      Risks
   Mobile community operators
      Definition
      Contributions
      Opportunities
      Risks
    Aggregators
      Definition
      Contributions
      Opportunities
      Risks
   Community service business enablers
      Definition
      Contributions
      Opportunities
      Risks
    Community service technology enablers
      Definition
      Contributions
      Opportunities
      Risks
   Content/media companies
      Definition
      Contributions
      Opportunities
      Risks
    Mobile network equipment providers
      Definition
      Contributions
      Opportunities
      Risks
    Handset manufacturers
      Definition
      Contributions
      Opportunities
      Risks

Chapter 6 Business Models and Strategies
   Overview
      Revenue streams
      Mobile community members
      Corporations
   Value chains
      On-deck mobile operator branded mobile communities
      On-deck independently-branded and operated mobile communities
      Off-deck
    Converged access strategies
      Online+ mobile
      TV+Web+ Mobile

Chapter 7 Forecasts
   Overview
      High growth
      High uncertainty
      Dealing with uncertainty
   Methodology and definitions
      Regional forecasts
      Mobile social networking addressable market
      Average Income Generated per User (AIGPU)
      Revenue forecasts
   Assumptions
      Online and mobile communities
      Mobile communities
      Scenario assumptions
      Regional assumptions
      Average Income Generated Per User (AIGPU)
   The value chains
   Registered user forecasts
      Community registrations by region
   Revenue forecasts
      Revenues by region
      Revenues by community segment

Chapter 8 Over the Horizon
   Overview
   The world in 2012
      A glimpse of the future
      AI agents
      Mobile devices and applications
   Standardization
      Reach
      Integration
      Open or standard
   Emerging markets
   Aging users
   Regulatory environment

Chapter 9 Recommendations
   Overview
      Mobile network operators
      Network-neutral
      Network-sensitive
   Platform providers
   Mobile community operators
      Technology recommendations
      Business and management recommendations
   On-line community operators
   Brands