Informa Telecoms & Media Shop - Mobile Web USA '08
 

Mobile Web USA '08

Recognising a New Era in Mobile Data

22-23 January 2008, JW Marriott Hotel San Francisco, USA

Main Agenda

DAY 1: TUESDAY 22ND JANUARY 2008

Registration & Refreshments

8:30

Speed Networking & Opening Remarks

8:45

Chair’s Introduction

8:50
  • Chair: Michael O’Farrell, Chair and Executive Director, dotMobi Advisory Group Ireland

EXAMINING MOBILE WEB - BRIDGING THE GAP BETWEEN INTERNET AND MOBILE

KEYNOTE PRESENTATION: Accessing the Long-Tail - Exploring Long-Term Strategies for Successfully Bridging the Internet-Mobile Gap to Encourage Mass-Market Adoption

9:00
  • Determining which will be forced to change its approach to design - internet or mobile?
  • Is mobile more about synchronisation than browsing?
  • Gauging the importance of accessing the long-tail
  • Leveraging the long-tail as an innovative new revenue stream on mobile
  • Utilising widgets to enhance user experience of the long-tail
  • Analysing navigation options to improve customer experience of the long-tail
  • Bruce Stewart Vice President and General Manager Connected Life Americas, Yahoo! USA

Successfully Optimising Data for the Mobile Device - Examples from the Head of the Tail

9:30
  • Examining differences between internet and mobile ready content
  • Understanding content that is unsuitable for mobile optimisation
  • Assessing the characteristics a good mobile internet page
  • Evaluating current optimised offerings - what makes them successful?
  • Gauging the importance of the mobile device on optimised content - is it just for smartphones?
  • Mike Dehm, Director, Business Development - Americas, Reuters America, LLC USA

Taking a User Centric Approach to Mobile Web

10:00
  • How might lessons learned in desktop applications and content business be applied to the mobile realm?
  • Are the changes and opportunities of Web 2.0 signposts for change in mobile?
  • Looking at whether technology centric approaches can lead to user centered designs
  • Exploring the trend from pull to push content
  • Encouraging ease of use for both consumers and third parties
  • Steve Murphy, SVP, Applications and Safety, AOL USA

Networking Break & Exhibition Visit

10:30

Hot Housing Innovation - How can Developer Education, Tools and Experience be Improved to Enhance Mobile Web Applications?

11:00
  • Assessing the current tools available for application developers -are these suitable for use?
  • Discussing where changes need to be made to improve the developer ecosystem
  • Examining market segment motivations for change
  • Determining where responsibility lies within the current industry players
  • Exploring ways to encourage application innovation
  • Jeff Barr, Senior Manager, Web Services Evangelism, Amazon USA

Transitioning from Print, to Web, to Cell - Managing the Move to Mobile Web in a Media Environment

11:30
  • Understanding the convergence of print and mobile industries
  • Examining design issues and constraints on the small screen
  • Discussing content considerations in the mobile world
  • Exploring mobile advertising and improving client relationships
  • Gauging future trends and demands - what opportunities does Mobile Web offer the media industry?
  • Robert Samuels, Senior Product Manager, Mobile, The New York Times USA

PANEL DISCUSSION: Is Mobile Web a Misnomer? Resolving Confusion to Promote Understanding and Build Better Business Relationships

12:00
  • Mobile Web - a technology, an application or a convergence?
  • Examining the areas covered by Mobile Web
  • Discussing which players are involved in the ecosystem
  • Reviewing current relationships and how these can be improved
  • Exploring the future outlook for companies in the Mobile Web industry sphere
  • Panel Chair: Michael Keefe, Senior Director, Mobile & Interactive Strategy, Carlson Marketing Canada
  • Isaac Babbs, CEO, Tapatap USA
  • Tim Chang, Partner, Norwest Ventures USA
  • Debi Jones, Creator, MobileJones.com USA
  • Ben Keighran, CEO, Bluepulse USA
  • Nick Allott, CTO, OMTP UK

Networking Lunch & Exhibition Visit

12:45

MAKING A BUCK OFF MOBILE WEB

The Mobile as an Enabler of Spontaneity - Examining Business Opportunities Provided by Location Based Services

2:15
  • Understanding the mobile as a tool for location spontaneity
  • Assessing the business opportunities provided by GPS enabled handsets
  • Determining the demand for social applications
  • Bringing location based services to the masses
  • Examining financing business models for location based services
  • Michael Eyal Sharon, Co-Founder, Socialight USA

Examining Long-Term Sustainable Content Plays - The Challenges and Ensuring Effective Monetization for Mobile Web Players

2:45
  • Understanding the content cycle
  • Discussing market forces; content providers, mobile operators and the mobile phone
  • Determining the role of manufactures
  • Analysing consumer interest in mobile content - which areas are most popular?
  • Assessing browser vs. client applications
  • Eran Wyler, CEO, InfoGin Israel

Simultaneously Developing Amazing User Experience for Brands on the Fixed and Mobile Internet

3:15
  • Creating an amazing user experience for fixed and mobile internet from the same core set of features, content and functionality
  • Bringing brands to life in ways that suit the medium, rather than relying on rendering technology to look after the mobile experience
  • Identifying the steps involved in developing for all mediums simultaneously
  • Examining how dotMobi could make life easier when creating for mobile sites
  • Ensuring brands makes sense when seen online
  • Darren Edwards, Head of User Experience, WHAM, a member of Hutchison Whampoa UK

Networking Break & Exhibition Visit

3:45

Gauging the Importance of Social Search - How ‘Buddy-Centric’ Services will Shape the Future of Mobile Web Business

4:15
  • Understanding buddy-centric services as key to Mobile Web success
  • Creating communities in a mobile environment - how is this achieved?
  • Examining the role of blogging on the mobile
  • Exploring revenue streams to finance the building of mobile communities
  • Looking at social trends and gauging which services will prove most popular
  • Shaun Zelber, Chairman, TexoMobile France

PANEL DISCUSSION: Why Mobile Advertising and Why Now? How to Build Brands in a Mobile Environment

4:45
  • Extending the brand to consumer’s pockets - mobile as an intimate solution
  • Gauging consumer acceptance of mobile advertising
  • Leveraging the personalisation of mobile ads to improve acceptability
  • Assessing the value of mobile vs. internet advertising, where’s the ROI?
  • Choosing the right campaign for the right market - discussing available options and choices
  • Dale Gonzalez, Chief Technology Officer, Air2Web USA
  • Michael Becker, EVP Business Development, iLoop Mobile USA
  • Eric Eller, Senior Vice President, Products & Marketing, Millennial Media USA
  • Atakan Cetinsoy, VP Business Products, MyStrands USA
  • William Volk, CEO, MyNuMo USA
  • Alec Andronikov, Managing Partner, MoVoxx USA
  • Russ Gocht, CEO, Mobot USA

Confronting the Challenges Posed by Marketing in a Mobile Web Environment in Order to Achieve Differentiated Campaigns

5:30
  • Understanding the challenges posed by advertising in a mobile environment
  • Examining content optimisation techniques for mobile campaigns
  • A picture says 1000 words - is this true for mobile advertising?
  • Determining mobile advertising costs and where responsibility lies
  • Methods to avoid spam advertising and subsequent content filters
  • Derek Handley, CEO, The Hyperfactory USA

Chairman’s Remarks

6:00

Close of Day 1

6:10

DAY 2: WEDNESDAY 23RD JANUARY 2008

Registration & Refreshments

8:30

Chair’s Opening Remarks

8:50
  • Chair: Paul Ruppert, Founder, Global Point View USA

OUTLINING MOBILE WEB STRATEGY & SOLUTIONS

KEYNOTE INTERVIEW: Openness in the Mobile Industry - Next Generation Platforms and the Impact of Viral Distribution

9:10
  • What new distribution models are emerging amidst online and offline convergence?
  • What does openness mean for operators, manufacturers and application developers?
  • How do platforms affect mobile communications and content?
  • How is the mapping of the social graph impacting mobile communications?
  • What opportunities exist in a more open mobile ecosystem?
  • A conversation between Seamus McAteer, Chief Product Architect & Senior Analyst , M:Metrics, USA and Jed Stremel, Director, Mobile, Facebook, USA

Carriers and Merchants - How can Innovation in the Ecosystem be Fostered to Encourage Mobile Consumerism?

10:00
  • Examining the internet model - can this be applied to mobile?
  • Exploring product options and what can be sold over mobile
  • Assessing the business case for carriers
  • Discussing payment options for retail via mobile
  • Looking at ways to encourage collaboration in the ecosystem
  • Henri Moissinac, Head of eBay Mobile, eBay USA

PANEL DISCUSSION: Data Pricing - Do Flat Data Rates Drive Consumption? Ensuring Data Economics Work for the Customer in Order to Push Growth

10:30
  • Understanding the impact of data pricing strategies on Mobile Web 1.0
  • Assessing billing and payment options for Mobile Web 2.0 - have these driven consumer consumption?
  • What else can carriers do to encourage data consumption?
  • Examining carrier benefits of incentivising data usage
  • Examining the impact of ubiquitous connectivity on data pricing and carrier business models
  • PANEL CHAIR: Trey Harvin, CEO, dotMobi Ireland
  • Duncan Hallas, Strategic Development Director Pitch Entertainment Group LLC USA
  • Paul Smith, CEO, mPulse Media USA
  • DP Venkatesh, CEO, mPortal USA
  • Michael Mace, Principal, Rubicon Consulting USA

Networking Break & Exhibition Visit

11:15

Developing Content-Focussed Services for the Carrier Consumer to Drive Mobile Subscriber Retention

11:45
  • Understanding the carrier perspective towards Mobile Web
  • Discussing how Mobile Web changes the traditional mobile business model
  • Assessing which popular applications to offer on mobile
  • Going off-portal, what’s in it for the carrier?
  • Moving forward - examining potential future offerings for the consumer
  • Tom Lee, Senior Manager, New Product Development, U.S. Cellular USA

Mobile Web Security - Who’s Responsible for Data? Ensuring Customer and Company Safety for Confidence in Mobile Services

12:15
  • Understanding security issues posed by Mobile Web
  • Assessing point-to-point protection - are there any guarantees?
  • Gauging responsibility for security and examining where carrier responsibility ends
  • Investigating regulatory and legal perspectives surrounding consumer data
  • Exploring anti-piracy and illegal subject matter issues surrounding mobile content
  • Simeon Coney, Vice President, Business Development, AdaptiveMobile Ireland

Unifying a Fragmenting Market Through Standardisation to Encourage Mobile Web Industry Development

12:45
  • Understanding the impact of fragmentation on the future of Mobile Web
  • Assessing what is being done to combat market fragmentation
  • Exploring the importance of open standards to encourage application development
  • Anticipating the potential impact of standardisation on the industry
  • Determining the W3C’s long-term market outlook
  • Matt Womer, Mobile Web Initiative Lead Americas, W3C USA

Networking Lunch & Exhibition Visit

1:15
HANDSETS AND OPERATING SYSTEMS FOR A MOBILE WEB 2.0 GENERATION

Examining the New Device Design Trade-Offs -Understanding the Impact of Increasing Consumer Web Demands on Handset Design

2:30
  • Examining traditional design trade-offs and the impact of increased internet usage on these concerns
  • Assessing current device capability for efficient Mobile Web use
  • The iPhone impact on future handset design
  • Redesigning the handset from phone to hybrid device
  • How will Mobile Web 2.0 be incorporated on entry level devices?
  • Muzibal Khan, VP Product Management and Engineering Wireless Terminals, Samsung USA

Leveraging Handset Characteristics to Improve User Experience and Ease of Use - It's Not Just a Limited PC

3:00
  • What constitutes a good user experience?
  • Extending beyond the linear interface to improve ease of use
  • Working with device limitations - and strengths
  • Beyond directions: GPS and other location services to enhance user experience
  • Importance of the user interface to the success of Mobile Web 2.0
  • Barbara Ballard, Principal, Little Springs Design USA

PANEL DISCUSSION: Is the New Broadband Media Value Chain Forcing the Mobile Industry to Increase Openness?

3:30
  • Examining recent changes in the value chain and gauging their impact
  • Determining the key players in the new broadband media value chain
  • Discussing examples of adjustments in mobile strategy towards openness
  • Gauging current openness in the industry - how can this be improved?
  • Assessing what the ecosystem will look like in future
  • Fabrizio Capobianco, CEO, Funambol USA
  • Keith Cook, , Vice President of Business Development, Mobile Complete USA
  • Hank Skorny, EVP Marketing, OZ USA

Networking Break & Exhibition Visit

4:15

The What, Why and How of Mobile Web Widgets: An Operator’s Perspective

4:45
  • Leaping forward: the opportunity of mobile 2.0 widgets
  • Supporting mobile Ajax now and in the future
  • Mobile operator services and API's
  • Dark-matter in the mobile widgets universe
  • Mobile widget management and standards
  • Keith Waters, Director of Research, Orange Labs Boston USA

Developing Widgets as the Key to the Future of Mobile Web

5:15
  • Assessing the role of widgets in the Mobile Web 2.0 environment
  • Comparing desktop and mobile widgets - what lessons can be learned?
  • Maximising screen space through widget applications
  • Developing underlying transaction messaging to advance widget offerings
  • Evaluating widgets’ long-term role in the development of Mobile Web 2.0
  • Kaj Haggman, Director, Community Platform, Nokia USA

The Role of the Web Browser in Web Application Design and Implementation

5:45
  • Examining mobile browser capabilities and what can be enabled today and tomorrow
  • Assessing the challenges of developing applications across devices
  • Determining how Web developers are in effect application developers
  • Enabling service differentiation with rich and accelerated content
  • Scott Hedrick, , SVP Business Solutions, Opera Software

Chairman’s Closing Remarks

6:15

Conference Close

6:20