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Mobile IP Service Strategies
Translating Mobile IP Technology Into Profitable Commercial Opportunities
13-15 November 2007, Kingsway Hall Hotel, London
Main Agenda
- View:
- Day One
- Day Two
Day One Tuesday 13th November 2007
Registration and Refreshments
08:40
Welcome Introduction and Speed Networking
Speed Networking: An opportunity to get to know your peers before the start of the conference
09:10
Opening remarks from the chair
09:15
- Kevin Carter, Managing Director, Profundus Consulting
Driving Mobile IP Service Innovation & Development
Determining your position in the value chain for different mobile IP services
09:30
- Evaluating the short and long term impact value chain positioning will have on:
- customer ownership
- service revenues
- customer QoE
- Examining the revenue opportunities at different points in the value chain for delivering mobile IP services
- Comparing the pros and cons of partnering, using white box solutions and in-house development for delivering key mobile IP services
- Assessing competitive threats in the market and determining your criteria for forming partnerships to drive forward specifi c services
- Brian Seligmann, Senior Manager - Data Bearers, MTN – Innovation Centre
Developing cross industry partnerships to shape and drive your mobile IP strategy
10:00
- Examining the mobile IP service value chain and determining the future strategic positioning of operators
- Assessing the threat that Internet and media companies pose to operators and determining whether to partner or compete to protect mobile IP revenue streams
- Determining the optimum number of partnerships to form to develop, manage and deliver different services
- Determining what you want to achieve from different partnerships and negotiating revenue sharing agreements
- Assessing the value of exclusive partnerships and assessing whether this strategy is fi nancially viable
- Matthias Fischer, Technology Manager Web & Media, Vodafone Group R&D Germany
- Brian Seligmann, Senior Manager : Data Bearers, MTN – Innovation Centre
- John Spear, Director, SMT Consulting
Morning refreshments and networking
10.30
Assessing the key technical, commercial and fianancial considerations when developing your IM strategy
11:00
- Examining different mobile IM business models and determining which type of services you plan to offer based on:
- cost of implementation
- scalability
- service appeal
- interoperability
- Assessing the pros and cons of partnering with Internet based IM providers and allowing users to access their existing IM services
- Examining developments towards overcoming commercial interoperability barriers for mobile IM:
- developing an initial service which can work well in the current environment
- Andy Pearson, Director of Product Strategy, OZ
Exploiting Blended Mobile IP Opportunities
Identifying key interoperability issues in the IMS service architecture and creating services from multi vendor infrastructure
11:30
- Reviewing the IMS ecosystem and assessing which capabilities make up the IMS service layer
- Analysing results from TNO’s IMS survey which identifies key interoperability concerns in the IMS ecosystem
- Evaluating to what extent operators can provide IMS services with a multi-vendor IMS architecture
- Determining whether it be possible to combine different service enablers in a blended service:
- will we still have stove-pipes solutions in the IMS service layer?
- Toon Norp, Business Consultant, Mobile Networks, TNO - Information & Communication Technology
Delivering Interactive Video Convergence based services
12:00
- Assessing market potential for quadruple play
- Bundling different content and service offering into single proposition
- Examining the key constraints and advantages of cross-platform offers
- Yann Bole-Feysot, Business Development Manager, Radvision Mobility and Service Provider Unit
Lunch
12.35
Developing blended mobile IP services that will meet customers’ home and mobile requirements
13:45
- Examining the competitive market landscape for quadplay propositions and assessing how well placed mobile operators are to compete
- Evaluating what customers want from convergent propositions
- Examining the bundled service possibilities and assessing how to combine voice with TV and Internet services to create new innovative opportunities
- Determining the key components of an initial convergent proposition
- Driving take-up and usage of quadplay services
- Jukka Helin, Director TV, Content & Digital Home, TeliaSonera
Evaluating how the evolution of web-video services is driving the paradigm shift of the TV ecosystem
14:15
- Examining IPTV and Web-TV service trends from an R&D perspective
- Evaluating key changes in the TV ecosystem and the impact this will have on the mobile TV value chain and on mobile TV service offerings
- Examining different mobile TV scenarios for business modelling
- TV Ecosystem 2012 - mapping the business
- Matthias Fischer, Technology Manager Web & Media, Vodafone Group R&D, Germany
Afternoon refreshments and networking
14:45
Analysing media convergence for telecoms businesses: future scenarios for multimedia and video content
15:15
- An overview on TV / Video Services in Italy
- Examining innovation trends for the future of TV/multimedia services
- Presenting some research activities on IP mediated TV/ multimedia services
- Understanding how an open approach would benefit to deliver multimedia services in mobility and inside the home environment
- Gianluca Zaffiro, Project Manager, Research & Trends, Telecom Italia Lab
Exploiting IMS services to enhance FMC propositions and drive profitability
15:45
- Examining how IMS can enhance the FMC service and what initial services operators will bundle with voice
- Determining whether a voice only FMC proposition is adequate to drive customer interest in the product
- Exploiting video and value added proposition to drive customer interest
- Andrea Ungheri, Service Delivery Manager, Service Layer Engineering TIM
Round Table Discussion: Evaluating the value to operators of enabling open APIs to drive service innovation and new opportunities
16:15
- Discussing threats and benefi ts of enabling open APIs
- Understanding to what extent open APIs will drive service creation and innovation
- Assessing how open APIs will change the dynamics of competition for mobile operators
- Discussing how to reassert control in an open service environment
End of conference day one
16:45
- View:
- Day One
- Day Two
Day Two Wednesday 14th November
Registration & coffee
09:00
Opening remarks from the chair
09:30
- Raymond Bouwman, Managing Director, Rabión Consultancy
Monetising New Opportunities In Peer to Peer Connectivity
Examining the opportunities and threats to operators of developing user generated content (UGC) strategies
09:45
- Analysing successful examples of mobile based UGC services and evaluating its appeal among different segments
- Assessing how much users are prepared to pay for UGC and what type of content is preferred
- Understanding operators’ responsibilities and liabilities concerning UGC when determining whether it is a profi table strategy
- John Spear, Director, SMT Consulting
Creating music communities and developing targeted mobile music marketing strategies for key segments
10:15
- Understanding Wind’s positioning on mobile music
- Examining Wind’s music on i-mode service offering
- Exploiting mobile music as a tool for customer acquisition
- Evaluating the revenue potential of different mobile music services
- Fabrizio Bona, Chief Commercial Officer, Wind
Morning refreshments & networking
10:45
Developing mobile communities to drive the exchange of data rich information
11:15
- Determining how operators can be instrumental in fostering a collaborative environment for consumers which drives the exchange of data rich information
- Identifying key interest areas to develop communities around which also have revenue potential
- Incorporating key features into mobile communities which will drive data exchange and revenues
- Evaluating whether operators can manufacture communities which are as attractive to users as organic communities
- Fabrizio Bona, Chief Commercial Officer, Wind
- Jukka Helin, Director, TV, Content & Digital Home, Teliasonera
- Antti Lihavainen, Project Manager, Elisa
Getting customers to spend more on messaging:
Swisscom case study of successful mobile IM
11:45
- Defining the target market for mobile IM
- Evaluating the key success factors when developing the value proposition for mobile IM
- Examining how Swisscom positioned its mobile IM service alongside its other messaging services and developed a roadmap of compelling mobile IM services with Ogo
- Examining Swisscom’s promotional strategy for its mobile IM service
- Key learnings after two years of mobile IM in the market
- Dr. Thomas Walke, Head of Voice & Messaging, Proposition, Product Marketing Swisscom Mobile AG
Recognising IM as a converged, enabling service for mobile IP
12:15
- Evaluating why IM is the perfect converged service
- Examining who is using IM and how
- Examining the current landscape for mobile IM
- Assessing how IM will evolve
- Determining how to make money from IM
- How to ensure service success
- Allen Scott, General Manager, Neustar - Next Generation Messaging
Lunch
12:45
Mobile IP Revenue Maximisation Strategies
Evaluating presence as a key enabler: how can we define services that will increase usage and customer satisfaction?
14:00
- Examining the strategic considerations when bundling presence with new applications:
- using user research results to determine what will drive usage
- examining realistic usage scenarios to meet future customer needs and enhance the user experience
- added value for operators
- Determining the optimum user interface design to make presence information easy to view and to drive usage
- Examining the technical challenges of combining presence in a multimedia environment
- Innovative service development for fi xed and mobile terminals
- prototype example
- Valerie Bauwens, Senior Ethnographer, User Adoption Lab, Swisscom
- Emanuel Corthay, R&D Project Leader, Innovations, Swisscom
Maximising Third Party Revenue Streams
Monetising mobile search to increase third party revenues
14:45
- Examining strategies to aid discovery of content by mobile browsers:
- keyword bidding
- site maps
- search engine optimisation
- Evaluating the effectiveness of different techniques to monetise mobile search
- Examining evolving mobile search and advertising models and assessing the impact this will have on the role of the operator
- Identifying an appropriate criteria and measuring the success of different of different search strategies
- Steve Page, CEO, Mobile Commerce
Afternoon refreshments & networking
15:15
Harnessing the unique characteristics of mobile devices to develop innovative Mobile IP third party services
15:45
- Moving away from emulating popular web based services to developing sophisticated and innovative mobile IP services:
- evolving mobile devices into indispensable tools for multiple daily functions
- Exploiting the key characteristics of mobile devices to launch innovative services:
- using mobility to enhance other channels
- Identity, authentication and payment services
- assessing the critical impact of NFC
- Sizing the business opportunity for supporting third party identity and authentification services
- Determining fair and profi table commercial agreements with third parties to drive development of third party mobile IP services
- Dave Birch, Director, Consult Hyperion
Examining innovative advertising opportunities in mobile IP services and forecasting which service will generate most advertising revenues
16:15
- Determining which mobile IP services are able to support the greatest advertising opportunities
- Assessing the level and type of advertising mobile users are most responsive to
- Examining innovative advertising initiatives for mobile IP services:
- mobile search
- mobile TV
- mobile gaming
- mobile music
- Dave Birch, Director, Consult Hyperion
- Steve Page, CEO, Mobile Commerce
Closing remarks from the chair
16:35
End of conference day two
16:45
