Handsets Forum USA '07

Speed Networking: A chance to get to know your peers before the start of the conference in a relaxed and informal atmosphere

• What unique challenges do multiple RAN standards in the North American market present to device manufacturers?
• Identifying and adapting to the evolving carrier requirements and technology innovation placing new demands on device manufacturers
• Regulation: How are device manufacturers altering their strategies in the face of a changing regulatory environment?
• Nationwide WiMAX rollouts: Developing innovative strategies to operate in this environment

• Plotting the future roadmap for premium mobile devices: Will demand for such products continue to grow?
• How can high fashion brands successfully retain their brand integrity when entering the mobile handset design space?
• Is high fashion branding adding significant value to the proposition handset manufacturers can offer the consumer?

• Critically assessing the current distribution strategies used to put handsets in the hand of the consumer:
• Are these strategies fully optimized to deliver specific handsets to their target audience
• Are current strategies efficient at hitting small and niche target segments?
• Building strong relationships with retailers to ensure maximum shop space and exposure for a handset manufacturer’s products
• How are these relationships evolving?
• Utilizing innovative new channels to deliver to non-optimized market segments

• Evaluating the current status of LBS service offerings in North America:
• What functionality are these services offering the user?
• Examining the potential of hybrid location technologies to further enhance the service available to the user
• Evaluating the potential of LBS to act as a gateway to drive up the revenue obtained from other data services
• What data services would lend themselves to such a role (search, advertising, mcommerce)?
• How close are we to delivering such an intelligent, bundled service?
• D.P. Venkatesh, CEO, mPortal
• Aaron Konvisser, Global Technology Marketing Manager for Location Based Solutions, Nokia

• Evaluating the usage of current LBS offerings:
• How are consumers using these services?
• What additional functionality would they like LBS offerings to provide them with?
• Identifying key factors to develop when implementing future LBS offerings:
• Ease of service use
• Pricing for using the services
• Personalization
• Examining the potential of incorporating social networking-related products in future LBS offerings
• Would such a move add significant value to the LBS proposition delivered to the user?

• Evolving DRM solutions: How are DRM solutions continuing to change to cater to the ever more complex requirements of carriers and content owners?
• How can negative consumer perceptions about DRM-based content protection systems be overcome
• How can consumer freedom be increased whilst content owner IP is safeguarded?
• Are short range, high-speed wireless technologies having a significantly detrimental effect on the restriction of the unauthorized distribution of content?
• Assessing the role of the handset manufacturer in the content protection
• Do handsets manufacturers need to be more proactive in this role?

• Assigning and creating joint responsibility for malware attacks on mobile devices:
  handset manufacturers, carriers, users
• Examining the current threats that malware are presenting to mobile devices
• What are the current limitations of mobile devices as means of securing data?
• Identifying potential future threats of evolving malware in the mobile domain?
• Are current devices suitably equipped to deal with this new wave?
• What implications would a move to open source have on the susceptibility of mobile devices to malware?
• Utilizing Mobile Device Management to help protect devices again malware threats

• Identifying the real and imagined threats to mobile user security
• Building and protecting customer trust in an open platform environment
• Determining effective revocation strategies and incident handling methodologies
• How secure access to key handset functionality can drive innovation in the mobile market
• Building consensus and joint action in mobile security policy

• What are the optimal screen dimensions and pixel density for current handset applications?
• What further demands will soon-to-market applications place on the device screen quality?
• Evaluating the relative merits of different screen technologies to deliver an optimal user experience in different lighting conditions, running a variety of applications
• Analysing the advantages that AMOLED displays will offer to device manufacturers:
• Reduced power consumption?
• Improved front of screen performance?
• Decreased thickness?
• Barry Young, SVP, DisplaySearch, USA

• Confronting the development and integration challenges of developing chipsets to power wide ranging handset portfolios of OEM and ODMs
• Strengthening OEM/ODM-Chipset manufacturers relationships to reduce time to market of new handsets
• Assessing the benefits of single-chip integration approaches:
• Greater economy of scale through higher volumes and reduced cost
• Feature and performance consistency
• What concerns, if any, do such approaches raise?

• What unique challenges does CDMA compatibility present to handset manufacturers?
• How has the evolution of CDMA-based networks affected the forward roadmaps of handset manufacturers?
• Overcoming the challenges of increasing functionality whilst reducing BoM of CDMAcompatible handsets
• Harnessing CDMA: Utilizing the merits of the RAN to deliver new and innovative services to the handset with a rapid time-to-market
• Increased presence in a fragmented market vs. CDMA handset specialisation evaluating the relative merits of these two contrasting approaches for handset manufacturers

• What is the role of Mobile devices in Quad Play services in the US market?
• Wide area and Connected Home wireless services
• How can Telcos and Cable companies deliver Quad Play with new converged mobile devices?
• Striking the balance - BOM vs Quality of Services vs Service richness
• What technology integration challenges does this present to the industry?

• Placing the internet at the centre of the device proposition offered to the consumer
• Identifying the consumer segments appreciative to such devices
• Evaluating the evolving relationship between carrier and device manufacturer required to deliver such devices to the consumer
• Open source in mobile: Evaluating the success of developing next generation devices based on open source software
• How well do these devices fit with the open internet business model?
• Is the future bright for the mobile internet in the North American market?

• Developing a converged handset strategy that matches the goals of the carrier
• Time to market vs. QoS considerations when making technology choices
• UMA vs. VCC vs. SIP based solutions: Are these technologies necessarily competing to drive forward the converged device strategy of carriers?
• Evaluating the benefits of these technologies to carriers looking to define their future handset roadmap
• Positioning the device as the major driver for the uptake of fixed mobile convergence services by the consumer
• What impact will technology choices have on FMC services offered by the carrier?

• Developing innovative solutions to simplify the navigation of the multiple layers that make up the user interface
• Assessing the benefits of increased UI prototyping tool availability on future UI development (and consequent enhancement of the consumer’s mobile experience)
• Assessing the merits of moving from list-based UIs to object-based UIs
• Evaluating the relative merits of incorporating touch screen interactivity into UIs:
  Handset manufacturer technology integration challenges vs. enhancement of consumer user experience

• Evaluating the benefits of mobile widgets:
• Quick and easy publisher access to the mobile handset
• Providing self-service to the long tail
• Enabling ‘mash-up’ applications
• As an aid for contextualising services provided by carriers
• PC to mobile: Overcoming the practical and technical challenges of transferring widgets to the mobile screen
• Utilizing widgets as an entry point for the web developer community into the open mobile service development
• Presenting a timeframe for the development of widgets with interoperability capability

• Carrier choices: Selecting appropriate handsets and OS to compliment future strategies and service offerings
• Evaluating the relative merits (and progress towards) incorporation of RTOS capability by application OS vendors
• What impact will this have on moves towards a single OS?
• Contrasting the benefits of platformization vs. standardization to the whole handset value chain
• What benefits does platformization offer to carriers?
• How will the market change if platformization extends its reach into the midmarket handset range?

• Harnessing the potential of open source to reduce cost and time to market of new mobile device development
• Defining the open nature of open source: Striking the balance between openness and the development of a commercial product
• Cultivating the open source developer community to support the forward strategies of carriers and handset manufacturers
• Evaluating the case of Linux as the mobile platform to power the next generation of mobile handsets

The perfect start to day three of the event! Enjoy a relaxing breakfast whilst discussing the issues raised at the event thus far. The sessionwill see ‘Topic Tables’ allowing you to further discuss issues that had caught you attention on the first two days of the event. This laidback, informal setting will foster creative discussion that will set the tone for the final day of the event.

• Pre-empting the needs of a Mobile TV service: How can manufacturers continue to ensure they exceed the Mobile TV needs of service providers?
• Retaining presence in a potentially fragmented market: Evaluating the need to develop handsets with multiple broadcast standard compatibility
• What chipset challenges does this present?
• What aerial challenges does this present?
• Assessing the need for carrier customization
• To what extent should handsets be customized to support a carrier’s Mobile TV services?

• Evaluating different business models for delivering a Mobile TV Service:
• Carrier network ownership
• Carrier consortium
• 3rd party network ownership
• Defining the issue of content IP: Should Mobile TV require new content licenses, or is it just an extension of current TV services?
• Selection of broadcast technology – What effect will this have on the Mobile TV business model?
• What can the US learn about the Mobile TV business model through experiences in Europe and the Far East?

• Identifying key areas requiring standardization and regulation to ensure customertrust and ease of use of NFC-enabled applications
• Security
• Privacy
• Customer information ownership
• Reviewing the latest regulation and guidelines issued by the NFC Forum.
• How far do these go to ensuring the above areas are addressed?
• What impact have these had on the NFC rollout strategies of carriers and service providers?
• Examining the contribution of standardization and regulation to the defining of the Mobile NFC ecosystem

• Assessing the integration challenges of incorporating NFC-based functionality into mobile devices.
• Developing and adhering to standards when designing for NFC incorporation
• Identifying the correct positioning of the secure element required for many ‘mobile wallet applications’
• Developing safeguards to protect against unintentional and malicious usage of NFC capability
• Developing service provider-handset manufacturer relationships to ensure ease of use and maximum security of service provider NFC applications
• Examining the feedback of NFC trials – What have these taught us about the demands NFC applications place on the mobile handset?

• The importance of the carrier in defining a successful contactless strategy
• The roadmap to payments
• Assessing the integration challenges of incorporating NFC-based functionality into mobile devices
• Developing and adhering to standards when designing for NFC incorporation
• Identifying the correct positioning of the secure element required for many ‘mobile wallet applications’
• Developing safeguards to protect against unintentional and malicious usage ofNFC capability