Informa Telecoms & Media Shop - Telecoms and the Environment '07
 

Telecoms and the Environment '07

Benchmark Your Corporate Strategy for Sustainability & Create Customer Loyalty

23-24 October 2007, Holiday Inn, London Regent's Park, UK

Day One: LEVERAGING THE CUSTOMER BASE TO DECREASE ENVIRONMENTAL FOOTPRINT Tuesday 23rd October

Registration and Refreshments

08:30

Welcome Address

09:00

Speed Networking

09:10

Opening Remarks by the Chair

09:20

Can Telecoms Save the Environment? Beyond Corporate Social Responsibility

09:30
  • Evaluating the risks of climate change and environmental degradation: How big is the challenge?
  • Victims, Villains or Heroes? Determining the role that ICT plays in the environment
  • Evaluating how voluntary initiatives, market pressures and regulation will shape the ICT approach to sustainability
  • Assessing the overall impact of telcos on the environment: climate change, end of lifecycle waste, and health concerns
  • Designing Strategies to enable telcos to move from Internal CSR to the market opportunity
  • Stephen Young, Director, ICTandclimatechange.com, UK

Maximising the Positive Impact of Communications: Update from ETNO and "Saving the Climate @ the Speed of Light"

10:00
  • What are the incentives for mobile and fixed line operators to make subscriber lifestyles more sustainable?
  • Reviewing the steps taken to achieve Stage One of the ETNO roadmap
  • Assessing the challenges to achieving Stage Two
  • Evaluating future initiatives beyond the road map
  • Katalin Szomolanyi, Head of Corporate Sustainability Group, Magyar Telekom, Hungary & ETNO

Creating Environmental Initiatives that Capitalise on Subscriber Demand: What do Subscribers think about Sustainability?

10:30
  • What sustainability issues concern subscribers most?
  • Implementing successful user sustainability initiatives: How is Telecom Italia approaching subscriber perception of sustainability?
  • Examining Telecom Italia’s most advanced projects on climate change and energy saving: challenges and successes
  • Lorenzo Radice, Head of Sustainability Reporting, Telecom Italia Group, Italy

Extended Questions & Answers

11.00

Refreshments and Exhibition Visit

11:15

Marketing Sustainability Strategically to Enhance Brand: Ensuring Sponsorships and Environmental Initiatives that communicate to Subscribers

11:45
  • Determining areas where subscribers are most skeptical and responsive
  • Examining sustainable sponsorship’s impact on loyalty and image
  • How can ICT companies communicate their measures to reduce their direct environmental impact as well as subscriber’s impact?
  • Franco Aloisio, Head Corporate Communications & Public Affairs, GO, Malta

Panel Discussion: Managing Network Energy Consumption of Increased Subscriber Data Usage

12:15
  • Examining long term possibilities for impacting subscriber habits
  • Determining the dematerialisation/power use trade-off: Identifying future developments in energy efficient ICT
  • To what extent will society dematerialise?
  • Identifying rebound effects for ICT initiatives to create sustainable living patterns Stephen Young, Director, ICTandclimatechange.com, UK
  • For further panellists, visit www.informatm.com/environment

Networking Lunch

13:00

Providing Enterprise and User Solutions to Decrease Environmental Impact

Determining Enterprise Demand for ICT Efficiency Solutions: Do Enterprises have the Mindset and Processes to Transition Quickly to Teleworking? Telenor's Experience

14:15
  • Situating teleworking initiatives in context: Introduction to Telenor’s CR and Climate Change work
  • Evaluating why enterprises hesitate to move to teleworking and telecentres
  • Comparing SME and Large Enterprise demand and opportunity
  • Implementing a crawl walk run approach: identifying which enterprises will be able to adopt which technologies/processes the fastest
  • Identifying strategies to address employer concerns: security of sensitive data in the home and virtual private networks
  • Jan Taug, Vice President, Global Collaboration, Telenor Group, Norway
  • Mai Oldgard, Vice President, Corporate Responsibility, Telenor Group, Norway

Capitalising on User Mobility to Reduce Extra Travel and CO2: Optimising and Quantifying Efficiency Gains from ICT

14:45
  • Quantifying the impact past communication technology revolutions had on efficiency and pollution: What parallels can we draw for today?
  • Replacing travel or complementing it? What role will consumers let mobile play in their travel decisions?
  • What emerging technologies will attract subscribers and allow them to reduce their carbon footprint?
  • What are the human and economic impacts of a "tele-society"?
  • Evaluating whether mobility will effectively reduce overall environmental impact in the long term
  • Prof. Ed Candy, Chief Technology Officer, 3 Group, UK

Mobilising the masses to achieve Sustainable Development

15:15
  • How can telecoms companies most effectively address the sustainability challenge?
  • Leveraging mobile users in your quest for environment protection: What are the keys to implementing a successful strategy?
  • Learning from other sectors in developing the business case for consumer driven action
  • Incentivising the mobile customer to act sustainably – O2’s experience
  • Charlotte Wolff, Corporate Responsibility, Telefónica O2 Europe plc, UK

Extended Questions & Answers

15.45

Refreshments

16:00

Keeping Track in a Changing World: How can Organisations Quantify the Change that they Make?

16:30
  • Where are the leading businesses focussing their attention?
  • How can you determine whether your policy is ‘good enough’?
  • Assessing different evaluation methods: How can telcos determine the social, environmental, and financial impact of sustainability initiatives?
  • What role do governments and international organisations need to play to generate facts and figures on the impact of telecoms sustainability projects?
  • David Aeron-Thomas, Head of Metrics, Forum for the Future, UK

Panel Discussion: Is Climate Change the Flavour of the Week? Determining Strategies to Sustain Momentum for Environmentally Sound Living

17:00
  • Identifying company and industry programmes that have the potential to catch on and become long-term projects
  • How can environmental mangers in telecoms companies maintain internal enthusiasm for GHG reduction plans?
  • Evaluating the nature of enterprise demand for sustainable ICT solutions in the long run
  • David Aeron-Thomas, Head of Metrics, Forum for the Future, UK
  • Lorenzo Radice, Head of Sustainability Reporting, Telecom Italia Group, Italy
  • For further panellists, visit www.informatm.com/environment

Chair’s Closing Remarks

17:30

Networking Drinks Reception

18:00

Day Two: DECREASING DIRECT IMPACT OF THE TELECOMS INDUSTRY Wednesday 24th October

Registration and Refreshments

08:30

Chair’s Opening Remarks

09:00

Balancing the Environmental Equation: Creating Global Standards to Fairly Assess the True Value of Environmental Initiatives

09:15
  • Evaluating existing methods for calculating the positive impact of individual initiatives and overall performance
  • Assessing the impact of the GRI Telecommunications Supplement
  • Determining the business costs and benefits of spearheading environmental standards initiatives
  • How can reductions in user environmental footprint be integrated into assessments of ICT companies’ environmental policy?
  • Identifying challenges to creating comprehensive global benchmarks for evaluation: How can different operating environments be factored into assessments?
  • Alberto Andreu, Managing Director of Corporate Reputation & Social Responsibility, Telefonica, Spain

Transforming Environmental Reports into Environmental Governance: Integrating Triple Bottom Line Criteria into Business without Stifling Innovation**

09:45
  • Determining the business case for governance v. annual reporting
  • Identifying approaches to integrating the environment into governance structure: What is the business case for continuous reporting?
  • Living up to the triple bottom line: Assessing the incorporation of CSR reporting into quarterly financial reports

Optimising Stakeholder Consultation and Successfully Commynicating to the Community

Achieving Network Energy Efficiency : System Switching Centres and the Greening of IT

10:15
  • Determining the areas where efficiency can be improved: Where is network energy use the highest?
  • Evaluating where the cost/benefit trade-off is the greatest (virtual servers, cooling systems, base stations, etc.)
  • Examining the solutions on offer: What role do infrastructure providers play in driving efficiency?
  • Assessing the financial and environmental benefits of efficiency strategies: T-Mobile’s experience
  • Senior Representative, T-Mobile International, Germany

Extended Questions & Answers

11.00

Refreshments and Exhibition Visit

11:15

Addressing Stakeholder Health Concerns: Role of the Mobile Industry in Communicating EMF Research

11:30
  • Update on the current scientific consensus on health risks from radio technologies
  • Examining research findings on children and electro hypersensitivity
  • What is the communications impact of precautionary advice?
  • Assessing Industry communications with the public - national and international experiences
  • Dr. Jack Rowley, Director Research & Sustainability, GSM Association, Ireland

Panel Discussion | Evaluating the Role of Government, Industry Bodies, and Company Campaigns in Educating Users

12.00
  • What role can ICT companies play in education? Educating without patronising
  • Employing retail, billing and messaging to capitalise on customer interface for education
  • Determining what aspects of user education need government involvement
  • How can ICT companies positively influence government without the public questioning their motives?

Networking Lunch

12:30

Designing Effective Lifecycle Strategies to Manage Waste in the Telecoms Industry

Case Study: Vodafone UK’s Experience of Reuse & Recycling in Handsets & Accessories

13.45
  • Understanding consumer’s handset upgrade behaviour
  • The impact of handset upgrades & inefficient disposal: waste generation & the release of harmful substances
  • Handset reuse and recycling benefits: the environment, charities and people in low income countries.
  • Vodafone case study: reducing environmental impact of used handsets and accessories
  • Lessons learned and future plans.
  • Nicola Ellen, Corporate Responsibility Manager, Vodafone UK Limited

Managing End-of-Life Handsets: Refurbishing, Re-using and Recycling Opportunities

14:15
  • Evaluating different end of lifecycle options: What is best business practice?
  • Assessing the consequences of WEEE for different sections of the value chain
  • Determining the impact of recycling and refurbishing handsets for the environment and the business benefits
  • Ruben Peijnenborgh, Managing Director, Fonebak, UK

EU Regulation: Assessing Requirements and Business Impact of the Battery Directive

14:45
  • Requirements (Marking, material restrictions, collection targets, etc)
  • Readily removable: What is the meaning and product impact?
  • What are the implications of the Battery Directive for micro devices with embedded batteries?
  • Determining who are the battery “producers” (branding and importing batteries) and examining strategies for minimising industry liability
  • Paul Didcott, Regulatory Affairs MDb EMEA, Motorola, UK

Refreshments

15:15

From GeSI Self-Assessment Questionnaires to Rationalised On-Site Supply Chain Auditing

15:45
  • Evaluating GeSI (Global e-Sustainability Initiative) self-assessment questionnaires: reporting efficiency, level playing field and compliance
  • Moving towards collective auditing of common suppliers: How can buyers coordinate to economise on resources when further investigation is needed?
  • Evaluating the cost and carbon efficiency of RFID
  • Determining the business impact of collective auditing: What are the financial advantages?
  • Dr. Luis Neves, Chairman of GeSI & Senior Manager of Corporate Sustainability and Citizenship, Deutsche Telekom, Germany

Bringing Science-Based Life Cycle Approaches into Practice Worldwide: Strategy of the UNEP/SETAC Life Cycle Initiative for Phase 2 (2007-2010)"

16:15
  • The UNEP SETAC Initiative and its activities worldwide
  • Understanding Challenges and Needs in Businesses in the application of Life Cycle Approaches
  • Partnering with the World Business Council for Sustainable Development: A Industrial Roundtable on Life Cycle Management
  • Stories from ITC sector
  • Dr. John K Atherton, Program Director - Materials Stewardship, International Council on Mining and Metals , UK

Panel Discussion Enabling Internal Communication between Marketing-CSR-Technology departments to execute Effective Environmental Policies

16:45
  • Comparing strategies for ensuring environmentally efficient decisions: Quantifying the financial benefits for the company
  • Determining the worth of environmental policies for branding purposes: Does marketing perceive environmental policy as industry-vital
  • Increasing CSR- Marketing collaboration to roll out sustainable living programmes that catch on

Chair’s Closing Remarks

17:30