Informa Telecoms & Media Shop - Mobile Broadband Devices
 

Mobile Broadband Devices

Exploiting the potential of broadband to create compelling connected devices

30-31 October, 2007. Radisson SAS, Berlin, Germany

Day One Tuesday 30th October

Registration and Refreshments

08:20

Welcome Introduction and Speed Networking
Speed Networking: An opportunity to get to know your peers before the start of the conference

08:40

Chair’s Opening Remarks

08:50
  • Morning Chairman:
    Klaus von den Hoff    , Director, Arthur D Little, Germany

Mobile Broadband Devices
Market Analysis

Mobile Broadband Devices – Current Market Status

09:00
  • Mobile broadband technology update – technology options
  • Speed of technology deployments and the effect on selection and launch of devices
  • Devices on the market today
  • Outline of devices forecasted for launch
  • Will the future be converged or fragmented – what is the impact on the device of the future?
  • Malik Kamal-Saadi, Principal Analyst, Informa Telecoms and Media

Meeting Users' Expectations of new Media-Rich Mobile Devices:
Semiconductor Solutions Enabling Rich Media

09:30
  • High definition video and office data on the go
  • High-quality video & images
  • State-of-the-art multimedia applications
  • Long battery life
  • Satisfy rapidly changing, unexpected user trends
  • "Super multimode handsets" + "Real mobile computing"
    = "Convergence of mobile, entertainment & IT"
  • Timo Komulainen, Director, Mobile Solutions Europe, Samsung Semiconductor Europe, Europe

How Can the Key Players in the Mobile Broadband Value Chain
Ensure that Sophisticated Multimedia Devices Reach the Market in Good Time to See a Strong ROI on the Technologies?

10:00
  • Identifying the key players in the mobile broadband value chain
  • Agreeing on the key features to be included on the device
  • Ensuring an interoperable ecosystem
  • Learning from mistakes with previous technologies
  • David Gordon, Director of Service Provider Technologies and Cross Platform Strategic Planning, Intel, UK
  • Claes Bidemar, Vice President Terminals and SIM, TeliaSonera, Finland
  • Jens Kühner, Director Technical Services EMEA, Research in Motion, Germany
  • Warren Buckley, General Manager, Converged Mobility Centre of Excellence, BT Retail, UK

Networking Break and Refreshments

10:40

Operator Viewpoints:
HSPA and WiMAX

HSPA – Market Analysis and Operator Viewpoint

11:10
  • What are the key features of HSPA devices?
  • Analysing the current positioning of HSPA devices
  • Suggestions for the optimum device portfolio
  • What is driving the demand for HSPA devices?
  • Helene Vique, Business Devices Manager, Orange, UK

WiMAX – Market Analysis and Operator Viewpoint

11:40
  • Roadmap of WiMAX devices
  • Understanding Sprint-Nextel’s selection criteria
  • Managing partnerships with device manufacturers
  • Continued collaboration for future success
  • Praduman Jain, Director, Production Management, 4G WiMAX Mobile Broadband, Sprint Nextel Corporation, USA

Attracting New Customers and Enhancing the Subscriber Experience with Sophisticated Multimedia Devices

Delivering new Revenues by Transforming non-traditional Communication Opportunities

12:10
  • Integrating gaming and communications onto one device
  • Key features and functionality of the device
  • Outlining the value proposition for the operator
  • Enhancing the user experience
  • Warren Buckley, General Manager, Converged Mobility Centre of Excellence, BT Retail, UK

Lunch and Networking Break

12:40

Chair’s Opening Remarks

13:50

Enabling Mass-Market Adoption of Built-in 3G – Crossing the Wireless Chasm

14:00
  • The mobile data ecosystem
  • Lessons from WiFi - or not?
  • Critical challenges ahead
  • The role of segmentation, from multinational corporates to the self-employed
  • The customer experience
  • Andrew Hudson, Vodafone Group Marketing, UK

Identifying the Key Bandwidth-intensive Services to Meet Consumers’ Requirements

14:30
  • What services will be possible with the new high data speeds enabled by CDMA-450?
  • What does the consumer really want?
  • Is the technology in place to support the services?
  • Focus for mass market and enterprise
  • Parantha Narendran, Member of the Board, Ufon

Innovative Strategies to Attract New Customers to Wireless Broadband Services

15:00
  • T-Mobile Germany's Strategy in the Wireless Broadband Market
  • Core Customer Scenarios and Benefits
  • Wireless Broadband Device Portfolio and Price Plans
  • Future Development From an Operator's Perspective
  • Ingo Marten, Vice President, Sales Business Customers, T-Mobile, Germany

Networking Break and Refreshments

15:30

Developing Mobile WiMAX Services and User Requirements for Enabled Devices – An Operator Perspective

16:00
  • Telecom Italia trial on mobile WiMAX
  • Developing mobile WiMAX services – operator requirements
  • Always-on connection to wireless broadband, service continuity etc
  • Telecom Italia trial service assessment
  • Enabling video-teleconference and triple play services
  • Collaborative working and user content sharing: simultaneous data sending to multiple users
  • Telecom Italia requirements on enabled devices for a rich user experience
  • Live trial customer feedbacks on services and requirements
  • Ivano Costa, Senior Manager Mobile Services – VAS / Service Innovation, Telecom Italia, Italy

Segmenting the PC Mobile Broadband Market for Targeted Offerings

16:30
  • How should this market be segmented?
  • Taking mobile broadband beyond enterprise and "road warrior" business users
  • Assessing the key drivers for mobile broadband in mass market PC buyer segments
  • Assessing how MNO PC bundled offers can improve data arpu and decrease voice subscriber churn
  • Enhancing the value proposition for all segments – Value Added Services of 3G PCs
  • Ken Pawlak, Director, Mobile Operator PCs, Microsoft Corporation, USA

Discussing the Distribution Channels for Mobile Broadband Devices

17:00
  • What is the role of mobile operators? How can they continue to be involved in the value chain?
  • Will there be device subsidisation?
  • How will subscription models be adapted?
  • What is the potential for manufacturers to go direct to the marketplace?
  • Challenges in getting devices to the market
  • Louis Jouanny, Head of Mobility Marketing Programs, Fujitsu-Siemens Computers, France
  • Owen Geddes, Director of Business Development, The Cloud, UK
  • Andrew Hudson, Vodafone Group Marketing, UK
  • Nokia, T-Mobile Germany

End of day one

17:40

Cocktail Reception

Day Two Wednesday 31st October

Computing Platforms, PC Cards and Embedded Modules Device Enhancement and Market Positioning

Chair’s Opening Remarks

08:50
  • Phil Solis, Principal Analyst, Mobile Broadband ABI Research, USA

Analysing the Market for Connected Consumer Electronic devices

09:00
  • Contrasting the all-in-one Handset with the Dedicated Mobile
  • Broadband-enabled CE Device
  • Challenges of operating in a fragmented market
  • Controlling channels to customers
  • Competition with Smartphones
  • Delivering on the application expectation
  • Interoperability issues
  • Economies of scale
  • Phil Solis, Principal Analyst, Mobile Broadband ABI Research, USA

Making it Yet Another Terminal. Triggering the Mass-Market Potential for Laptops with Embedded Wireless Broadband

09:30
  • Analysing consumer acceptance of notebooks with embedded mobile broadband
  • The requirement for mobile high speed data connectivity and availability
  • Assessing the opportunities to drive growth beyond business users
  • Mass-market requirements to technology, design and end-user pricing
  • Claes Bidemar, Vice President Terminals and SIM, TeliaSonera, Finland

The Embedded Module Revolution – Wireless Broadband Computing Anytime, Anywhere

10:00
  • Enabling high-capacity services on any device – not just in the home
  • Which technologies, what speeds will be offered?
  • Embedded versus plug-in modules
  • Seamless authentication and roaming
  • Platform broadband wireless enablers
  • David Gordon, Director of Service Provider Technologies and Cross Platform Strategic Planning, Intel, UK

3G Embedded Laptops: Market Opportunity and Vendor /Operator Challenges

10:30
  • Usage and benefits of 3G embedded laptops
  • User requirements
  • Manufacturer and operator challenges, technical and commercial
  • Possible offering and go to markets
  • Overview of future technologies
  • Louis Jouanny, Head of Mobility Marketing Programs - EMEA, Fujitsu-Siemens Computers, France

Networking Break and Refreshments

11:00

Embedded Module or External modems? What are the trade offs?

11:30
  • Weighing up the benefits
  • Issues with performance, cost, size and host integration
  • Life cycle considerations and Time to market trade offs
  • Value added applications
  • Dr Slim Souissi, CTO, Novatel Wireless, USA

Developing a User-Friendly Broadband Device. Addressing Key technical Issues of Power, Battery Life, Size and the UI

Supporting New Broadband and Existing Legacy Networks

12:00
  • Issues with size and power
  • Enabling seamless mobility
  • Delivering dual-mode devices
  • The importance of incorporating EDGE into new HSPA devices
  • Alexander Mader, Senior Product Marketing Manager, Business Data Mobilkom, Austria

Mobilising the Internet by Devices with Converging Radio Access Technologies

12:30
  • Bringing HSPA, WiFi, EDGE, Bluetooth together on one device
  • Implications for size
  • The impact of enabling radio compatibility
  • Effect on power consumption
  • Technical challenges
  • Ari Virtanen, Vice President of Convergence Products, Multimedia, Nokia, Finland

Lunch and Networking Break

13:00

Overcoming the Challenge of Achieving Low Power Consumption in a Sophisticated Multimedia Device

14:10
  • Developments in achieving low power consumption
  • Supporting sophisticated computing performance
  • Ensuring high speed service delivery and connection
  • Vieri Vanghi, Director, Technical Marketing QUALCOMM CDMATechnologies, QUALCOMM, Europe

Software Strategies for Usable, Connected Devices – Software flexibility and the dynamic UI

14:40
  • The iPhone – changing consumer tolerance for poor UI?
  • Addressing the Time to Market issue with software
  • Software enabling innovation in device use and business models
  • Ben Hookway, Director, Business Development, Mobile, Mentor Graphics, UK

Technology Comparisons for Devices Supporting Mobile Broadband Technologies

15:10
  • Battery life
  • Size
  • Quality of service
  • Antenna performance
  • Dr Slim Souissi, CTO, Novatel Wireless, USA
  • Vieri Vanghi, Director, Technical Marketing QUALCOMM CDMA Technologies, QUALCOMM, Europe
Plus chosen representatives from the day's speakers and delegate audience

Networking Break and Refreshments

15:40

Technical Concerns in Enhancing Existing Technologies and Getting the Ubiquitous Mobile Device to Market

A Technical Roadmap for the Development of LTE Devices

16:00
  • Overview of device types
  • Compatibility with legacy networks
  • Dual mode or multimode?
  • Issues with power consumption
  • Estimates of cost
  • Patrick Fischer, Technical Standards Manager, LG Electronics, France

The Future of Mobile Applications: Impact of Wireless Broadband Technologies in Delivering End-User Services

16:30
  • How mobile applications will drive the adoption of emerging connectivity technologies
  • The importance of delivering third-party applications through a secure platform
  • The benefits and rationale behind remote device management solutions
  • Jens Kühner, Director Technical Services EMEA, Research in Motion, Germany

Enhancing the Capability of Wi-Fi Enabled Devices and Establishing their Position in the Wireless Broadband Market

17:00
  • Overview of technical enhancements to Wi-Fi enabled devices
  • Establishing the place of Wi-Fi devices in the market
  • What does the future hold for Wi-Fi devices as wireless broadband technologies become more advanced?
  • Owen Geddes, Director of Business Development, The Cloud, UK

Handset Testing in a Reference Test Network with the Focus on Cost, Quality and Time to Market

17:30
  • Terminal testing principles in mobile network markets
  • Entrance requirements (eg GCF certification, CE and E certification)
  • Acceptance testing process model
  • Testing services offered by Vodafone
  • Jill Doppelfeld-Watson, Director of Acceptance and Testing, Vodafone D2, Germany

End of conference

18:00