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MDM Americas '07
Technical Solutions and Business Strategies for a Successful MDM Solution in a Diverse Market
9-10 October 2007, Windsor Barra Hotel, Rio de Janeiro, Brazil
Agenda
Day OneTuesday 09 October 2007
08.45
Registration and Coffee
09.15
NETWORKING SESSION
Speed Networking: An opportunity to get to know your peers before the start of the conference
09.30
Chairman's Opening Remarks
- Chairman: Robert Waaler, Director Marketing SmartTrust, Sweden
Keynote Session: Global MDM Overview and Regional Focus
09.40
Global Update on MDM with Focus on the Americas
- quantifying the MDM market
- developing business models - from an operator and device manufacturer perspective
- technical issues and implementation complexity
- key focus on the Americas
- Malik Kamal-Saadi,Principal Analyst, Informa Telecoms and Media, UK
10.10
Highlighting the Value of MDM for Mobile Operators in the Americas
- outlining key revenue-generating opportunities
- increasing the uptake of data services and ARPU
- enhancing customer loyalty and retention
- reducing costs
- Diogo Bichara de Azeredo Coutinho, Global Devices Strategy Subdirecion General de Terminales,Telefonica International
10.40
Refreshments and Exhibition Visit
11.10
The Importance of Deploying a Solid MDM Platform Today - Ready for Tomorrow's Growth
- deploying the 1st phase of MDM
- preparing for growth
- looking to the future
- Robert Waaler, Director Marketing, SmartTrust, Sweden
11.40
Panel Discussion: Addressing the Key MDM Challenges for the Region's Operators
- operating in a market with an explosive growth rate
- managing a very varied subscriber base - from high-end to low-end
- prepaid and postpaid subscribers
- what are the main business and technical challenges?
- identifying solutions to drive the success of MDM in the Americas
- Luiz Starling, Mobile VAS Solutions Architect,Telemig Celular, Brazil
- Bruno Alvarenga, Product and VAS Coordinator, CTI M¾vil Paraguay
- John Poplett, Member Technical Staff, Advanced Technology and Strategy, US Cellular, USA
- Jorge Roberto Gonzalez, Telefonica Moviles, Mexico
Technical Solutions and Business Strategies for Automatic Device Detection (ADD) and Automatic Device Configuration (ADC)
12.20
How to Implement ADD and ADC
- what are the options for implementing device configuration?
- technical challenges
- solutions
- examples from Telemig Celular
- Luiz Starling,VAS Solutions Architect,Telemig Celular, Brazil
12.50
Lunch
14.10
Boosting the Uptake of New Services with Automatic Device Configuration
- ADC to enhance useability
- encouraging the use of innovative, revenue-generating data services
- remaining one step ahead of the subscriber
- contributing to an acceptable user experience
- Gunnar Nilsson, Senior Marketing Manager, Ericsson, Sweden
14.40
ARPU vs Customer Cost: How to Generate a Good Equation Between Buyers and Sellers on the VAS Arena
- what is the ROI on the smartphone acquisition model?
- why the niche is gone: go for the masses
- new services: is data speed really needed?
Understanding and Implementing FOTA (firmware management over the air)
15.10
Implementing FOTA and Mobile Software Management to Reduce Costs, Increase Revenues and Improve the Mobile User Experience
- understand the 3 technical options to Firmware Over-the-Air (FOTA) updating
- assess the impact of FOTA on handset memory, bill of materials, and network bandwidth
- drive user adoption of software update services leading to increased customer satisfaction
- deliver revenue-generating services using new advancements in mobile software management
- Morten Grauballe, EVP, Red Bend Software, USA
15.40
Refreshments and Exhibition Visit
16.10
The Role of the Device Manufacturer in FOTA Implementation
- why are OEMs deploying FOTA?
- adding value to offerings for high-end customers
- reducing customer-support costs - ensuring QOS post-sale
- deploying FOTA direct-to-consumer
- reducing time-to-market
- Jim Eckels, General Manager, Motorola XperienceWare and Chairman, OTAFF
16.40
Enhancing the Operator-Subscriber Relationship with FOTA
- FOTA as a service enabler
- minimising the number of device recalls
- enhancing the user experience
- technical detail of how FOTA implementation will impact on the customer experience
- case studies from North America and APAC Tier 1 operators
- David Ginsburg,VP Marketing and Product Management, Innopath, USA
17.10
Panel Discussion: What is the Business Case for Implementing MDM Applications?
- what are the key revenue-generators
- identifying the key cost-savers
- what will really enhance the user experience?
- what is the business case?
- David Ginsburg,VP Marketing and Product Management, Innopath, USA
- Diogo Bichara de Azeredo Coutinho, Global Devices Strategy, Subdirecion General de Terminales,Telefonica International
- Morten Grauballe, EVP Marketing, Red Bend Software, USA
- Jerome Derozard, Head of Products, Deputy Director Service Delivery Platform, Sicap, Switzerland
- Jim Eckels, General Manager, Motorola XperienceWare and Chairman, OTAFF
17.40
Close of Day One
Day TwoWednesday 10 October 2007
09.15
Registration and Coffee
09.35
Chairman’s Opening Remarks
- Chairman: Abraham Joseph, CEO, Device Management Forum and Managing Director, Inteligentis, UK
09.45
MDM – No-Nonsense Solutions to Reduce Churn & Increase ARPU
- backup and restore - mobile lifestyle insurance
- automated device management – mobile life made easy
- enterprise device management – managed and secure business mobile
- mobile email for mass market – sweetening feature phones for mobile email
- Carsten Brinkschulte, CEO, Synchronica, UK
Using Diagnostics to Enhance the User Experience
10.15
Understanding the Functionality of Diagnostics
- how to retrieve information from the device OTA
- analysing the information
- activating and configuring new services
- remotely identifying and fixing problems with the device
- Speaker: John Poplett, Member Technical Staff, Advanced Technology and Strategy, US Cellular, USA
10.45
Using Diagnostics to Enhance Customer Care
- using diagnostics to determine how the subscriber is using the device
- identifying key trends on how mobile services are being used
- using diagnostics to get to know the customer
- enhancing the user experience
- reducing customer care time and costs
- Jorge Roberto González,Telefonicá Móviles, México
11.15
Refreshments and Exhibition Visit
Standardising MDM Technology to Enhance Useability and Interoperability
11.45
Status of MDM Standardisation and the Impact on the Operator and Handset Manufacturer Communities
- current status of MDM standardisation
- preparing for increase in number of data-enabled mobile devices
- coping with many new players in the market
- reducing time to market with well-devised standards
- future planned standardisation activities
- Axel Ferrazini, Device Management Working Group, Open Mobile
- Alliance and Technical Choices and Standardization Consistency Manager, Orange-France Telecom, France
12.15
The Benefits and Challenges of an Open MDM Client/server Architecture
- strengths and weaknesses of proprietary end-to-end MDM solutions
- challenges rising from proprietary implementations of MDM standards
- the need for interoperability: IOT service as a complement to traditional systems approach
- speeding up rollout of new services and reducing costs through IOT programmes between OEMs, handset client providers, MDM server providers, systems integrators
- developing an end-to-end MDM open architecture
- Jerôme Derozard, Head of Products - Deputy Director, Service Delivery Platform, Sicap, Switzerland
12.45
Lunch
Assessing the Role of the SIM for MDM in the Americas
14.15
The Role of the SIM in MDM
- how essential is the SIM to the overall MDM strategy?
- which applications could be carried out over the SIM?
- assessing the impact of SIM-based services for the device manufacturer
- balancing the costs of using the SIM – what are the business models?
- Andre Carvalho de Andrade, Messaging and Content Division Manager, VIVO, Brazil
- Luís Castanheira,Telecom Marketing Manager, GD Burti, Brazil
15.00
Why the SIM is Key to MDM in the Americas
- deploying first phase MDM through the SIM
- what are the advantages of using the SIM for operators in the Americas?
- Basic SIM benefits for operators and subscribers
- Bruno Alvarenga, Product and VAS Coordinator, CTI Móvil Paraguay
Developing a Successful MDM Strategy for the Enterprise
15.30
Challenges and Solutions for Managing Employee Devices
- what are the key challenges in managing a fleet of smartphones or high-spec devices?
- keeping IT costs low
- ensuring transparency on the device
- maintaining high security levels
- Olivier Poulain,Worldwide Mobile Solutions Program Manager, Communications, Media and Entertainment (CME), Hewlett-Packard, France
16.00
Refreshments and Exhibition Visit
16.20
How can the IPX secure the top revenue-creating Applications for Mobile Operators?
- improving the productivity of the workforce
- what are the key MDM applications for the enterprise?
- increasing security
- What are the key challenges for IT managers as mobility increases in the enterprise?
- Cutting costs
16.50
Protecting the Mobile Enterprise from Mobile Security Risks
- mobile threat landscape and expected development
- establishing and expanding a trusted mobile environment
- protecting confidential information and sensitive data
- integrating and managing mobile security applications
- Pedro Haworth, Senior Security Engineer, McAfee, USA
17.20
Panel Discussion: Who Will Provide MDM Services for Smartphones in the Enterprise?
- who are the players providing MDM services to the enterprise?
- do operators have the expertise to deal with MDM in the enterprise?
- how much authority will the IT department have over the handsets?
- what is the role of the OEM?
- who will decide about software management and upgrades?
- what are the legal and contractual issues?
- Olivier Poulain,Worldwide Mobile Solutions Program Manager, Communications, Media and Entertainment (CME),Hewlett-Packard, France
- Jan Lattunen, Strategic Product Manager, SmartTrust, USA
- Gunnar Nilsson, Senior Marketing Manager, Ericsson, Sweden
17.50
