How to Stimulate Demand for Next Generation Mobile Networks - Marketing NGMN Services to the Customer
14.45
Operator
Ensuring that customers receive exactly what they want
Delivering information in a multi-modal fashion and expecting ubiquity of service coverage, security and immediate satisfaction
Achieving competitively and affordable priced services
(comparable to DSL connections)
Making it easy for the IT channel to sell their connection services
John Riordan, Senior Consulting Manager Real Time Services, Swisscom, Switzerland
Understand the Standards, Licensing and Spectrum Requirements for NGMN
NGMN - What are the Standardisation Timelines?
15.10
Comparisons/differences with 3G standards
Future outlook on the standardisation process
Claude Arzelier, Mobile Competence Centre/International Partnership Projects, ETSI, France
Afternoon Tea
15.35
Assessing the Spectrum and Capacity Needs for NGMN - Spectrum Issues for IMT-Advanced
15.55
Operator
ITU study period 2007-2011: Spectrum Issues between WRC-07 and WRC-11 / Spectrum for IMT-Advanced
Detailed overview of the WRC-07 results as well as the implications on future spectrum for IMT-2000 and IMT-Advanced.
View on the recent work of ITU-R WP8F / SG8, in particular the approval / implications of WiMax (IEEE 802.16e) as the 6th radio interface for IMT-2000.
How to Achieve Compatible Standardisation for a Seamless Network and Customer Experience
16.20
Panel Discussion
How will NGMN compliment and support the work within standardisation bodies to provide a coherent view of what the operator community is going to require beyond 2010?
What will be the frequency issues and spectrum needs - availability, cost and the impact of technology neutral allocations?
How to balance costs verses performance - is the answer investing in spectrum to achieve capacity and performance or reusing spectrum?
Andreas Geiss, Policy Developer, Information Society Directorate General, Radio Spectrum Policy, European Commission, Belgium
Claude Arzelier, Mobile Competence Centre/International Partnership Projects, ETSI, France
Dr. Alfred Baier, Senior Technical Programme Manager, NGMN Ltd., UK
Developing Seamless Mobility User Devices for NGMN
Seamless Mobility - Developing Handsets for NGMN
16.45
LTE and WiMAX device creation and deployment
Developing handsets for NGMN
Seamless Mobility and Multi-mode operation
NGMN terminal working group objectives
Charles Sturman, LTE Chipset and IP Product Manager, Motorola UK
Developing NGMN Handsets and Platforms for Service Creation and Delivery
17.10
Initial deployment targets for terminals: technical, operational and certification
Early availability of user equipment
Support for multiple access technologies
How will device manufacturers achieve optimised terminals with the appropriate specs to deliver these new services and data rates, whilst still offering sensible power consumption, pricing and form-factor / sizing
Charles Sturman, LTE Chipset and IP Product Manager, Motorola, UK
Jin-Sung Choi, Senior Vice President, Head Mobile Communication Technology Lab., LG lectronics, Korea
Louis Jouanny, Head of Mobility Marketing Programmes - EMEA, Fujitsu Siemens Computers France