Informa Telecoms & Media Shop - Next Generation Mobile Partnerships '07
 

Next Generation Mobile Partnerships '07

Joint Venture . MVNOS . Convergence
Optimising Customer Ownership and Long Term Profitability through Innovative Mobile partnerships

25-27 September 2007, Courtyard Boston Tremont Hotel, Boston, USA

Workshops

Morning Workshop: Monday 24 September 2007, 9:30 - 1:00

Developing Mobile Content Offerings to Enhance Mobile Propositions

Mobile Content Strategies for Your Target Market

Led By Alec Walker and Bob Littleton, mPortal
Registration from 9:00

Workshop Agenda:

  • Assessing the economics of a content offering - What investments are needed and will they boost customer acquisition and retention?
  • Identifying how multiple target segments will respond to content
  • What are the different approaches by carriers and MVNOs to creating an enticing content package?
  • Discussion of ways to solve the mobile content puzzle - build versus buy
  • What do consumers want - targeted versus generic? few pieces versus an ocean of content when creating offerings for market segments
  • What will the market bear in terms of pricing for mobile content? One time versus recurring?
  • Subscription or free or advertising supported business models?
  • The sourcing of mobile content - Single partner versus multiple?
  • The steps to launch - Crawl, Walk and then Run
  • Interactive discussions with real world examples of mPortal’s previous successful MVNO partners
Lunch will be served at 1:00
About mPortal: mPortal Inc, founded in 2000, enables mobile content and applications for Mobile Network Operators, Mobile Virtual Network Operators, Content Providers and Enterprises. mPortal's products and services assist its customers to create, launch, manage and monetize mobile content and applications across multiple mobile devices and networks.

Afternoon Workshop, Monday, 24 September 2007, 2:00- 5:30

Identifying Right Business Model & Negotiating Mobile Service Partnerships

Led By Ranjan Mishra, Oliver Wyman

Workshop Agenda:

Registration from 12:45
Lunch Served at 1:00
Overview of market conditions for mobile partnerships
  • Competition | Customer demand | Regulation
Negotiating the mobile service partnership:
  • Key negotiation pitfalls and best practices
  • Determining the structure of the relationship - How do you choose which partnership is right for your business?
  • What are the negotiation positions of different businesses?
  • Identifying the value for your partners in new services where no past benchmark exists
  • Negotiating the economic model – Cost Plus, Retail Minus, Hybrid
  • Planning the timescale to the launch
Identifying roles & responsibilities
  • Operational design elements: Customer care, Branding, Ownership
  • Examining examples of different existing partnership contracts
  • Examining the contract longevity and future growth Wrap-up: 5 key pointers for entering the mobile space
About Oliver Wyman's Communication, Technology and Media Practice: Oliver Wyman helps industry leaders in the communications, media, and technology industries develop value growth strategies, improve operations, and maximize organizational effectiveness. Our clients are some of the world’s most successful companies: wireless and wireline equipment and communications service providers: enterprise IT, consumer electronics, and semiconductor companies; and broadcasters, publishers, platform operators, online and entertainment companies.