MAPOS USA '07

• Comparing the difference software can make to consumer and enterprise offers
• Examining the operator's platform requirements for device - comparing the ideal software scenario with achievable realities
• How the operator's OS & platform requirements will evolve as services and applications take centre stage - how can software best meet the needs of the enterprise customer? What emerging technologies are most significant?
• Best practice examples from today's marketplace
• Addressing the question of openness - to what levels should an Open OS be truly open to third parties? How should security be balanced with openness? Assessing the advantages and threats.

• Case study: examining a current service success story and its developer ecosystem
• How mobile operators can foster a great development community - and the advantages this can bring
• Examining the role of the operator in application and services development
• Assessing the drivers to operator-led and operator sponsored applications development
• How the development landscape will evolve to 2010 - what are the requirements that need to be met?
• Analysis of the changing market for third party applications

• How consumers are using the Microsoft Mobile device; the functionalities that will come to be expected on the smart device in 2007-08
• How far synchronization with the PC needs to be offered
• Discussion of the proliferation of Windows 6 for mobile - examining the place for Windows on consumer, mass-market devices
• How the Microsoft brand will grow in the consumer market
• Addressing corporate and consumer segmentation through software

• Case study: Symbian open OS implementations in the 2007-2008 marketplace
• The impact of open OS on key stakeholders in the device value chain: benefits and challenges
• Can open OS trickle down to the lower tiers, where proprietary OS with application platform has currently dominated?
• Comparing the benefits and ecosystem of OS on silicon with separate applications and baseband chips. Case example: the Symbian-Freescale partnership
• Building the software ecosystem to add value to the platform and enabled services
• Java's place in a flexible open OS

• The benefits and issues for telecom carriers and handset makers
• The practical role of open source for mobile device
• Roadblocks and what can be done about them?
• A forward look into possible futures

• Opportunities for differentiation and innovation
• Assessing the impact of Linux on today's development cycles and ROI
• A look at industry efforts to standardize
• Motorola's experience in integrating Linux
• What's needed to drive development forward and support the growing ecosystem

An opportunity to address your questions to the morning's OS speakers in a relaxed setting

• An overview of the mobile handset industry and the market place for Linux
• The value proposition for linux and the questions it creates for mobile
• for device vendors
• for operators
• for application and software developers
• Picking through the commercial Linux distributions
• The roadmaps of the standardization bodies (LiMo, LiPS, Linux Foundation MLI) - what's achievable, when and by whom
• The role of Linux as an alternative to conventional RTOS, middleware, and UI; today's integrations, benefits and development challenges
• Understanding Linux as an applications environment

• How can we strike a balance between the needs of ISVs and platform security?
• How far should platforms be open to third party developers? Can applications like VoIP clients be effectively sandboxed?
• Could third party interfaces provide justifiable benefit?
• How can we most effectively control what trusted and un-trusted applications can access?
• Can the problem of interference between applications be addressed at the OS development stage?

• Critical questions in the decision to choose the platform
• The ideal ecosystem around a mobile platform, contrasting vertical and horizontal markets
• Comparing proprietary and Open OS solutions - best practice, benefits and challenges
• Examining why low-end devices have predominantly closed OS; a performance/BOM issue or based on the usability of Proprietary vs Open OS?
• Case study: Fulfilling operator requirements at the feature phone tier
• Maintaining software quality and time to market with a community of suppliers… when is the most efficient solution to pull more development in-house?

• Case study: examining the Alltel Celltop platform and service
• Balancing time to market with optimum usability - how the trade off decision can be made
• Examining latest advancements in usability and how these are changing the mobile landscape
• Critical assessment of the role the platform and its usability can play in increasing ARPU

• Achieving the richest multimedia experience with available technologies:
  • Technical advancements to make multimedia accessible and customizable
  • The importance of personalization and the strategies to achieve this; flickr, blogging, video upload.
  • Using the web browser to enable web 2.0 services
• Partnership experience in the content space; models for streamlining content accessibility and purchase
• Beyond the platform; how innovation from the developer community can best be supported

• Analysis of the installed base of Java on enabled phones
• Understanding how best Java can be integrated as an environment for cross-platform applications
• What the open sourcing of Java will mean to the applications environment and ecosystem
• Minimising the differences: Examining and addressing the fragmentation of Java across implementations
• Re-examining the standardization of Java
• The future of the "write once, execute anywhere" ideal

• The browser as a cross-application framework for mobile: Investigating the capabilities of browser functionality; the potential to be realized and the problems to address
• Using widely known web technologies in the mobile space to open up mobile application development to a wider base of developers, lowering the entry barriers
• Running applications over the internet: Balancing the amount of code running on the browser with the memory limitations of a portable device
• Meeting the challenges of browser integration

• The web-enabled mobile as a truly personal device as opposed to the "un-personal" computer - how does this affect the usage? How can the personal nature of the device be used to deliver a more compelling web experience?
• How the nature of the User Interface has changed: Active Home Screen, Core Application UI, Mobile Internet, and On Device Portals - best practice examples
• Creating a unified experience: web or local applications. Should the experience be different from the user perspective?
• Understanding the limitations in delivering a smooth on-line and off-line experience: what is really needed from the OS and hardware? How this can best be achieved to maximise usage and exceed user expectation