MDM and User Experience Management '07

An opportunity to get to know your peers before the start of the conference

• enabling the remote provisioning of mobile devices with payment applications
• benefits for operators and financial institutions
• promoting the security features of MDM

• how can MDM contribute to market adoption of multi-mode / converged devices?
• enhancing the user experience and customer satisfaction
• what are the challenges in updating more complex converged devices?
• developing MDM for a converged marketplace

• how are industry fora contributing towards the standardisation of MDM?
• OMA DM update
• is MDM over-standardised?
• developing a standards-based solution across the entire device base

• how MDM can improve the user experience
• designing a seamless, attractive service
• knowing your customers
• key interfaces between MDM and the telco organisation
• industry challenges

• key features of MDM to enhance usability
• meeting and exceeding customer expectation
• developing a successful MDM strategy

• A taxonomy of Mobile Software Management (MSM) and MDM applications
• Addressing challenges in the user experience and the industry experience
• Understanding the software lifecycle
• Device & Delivery technologies for MSM
• Standards and industry fora (OMA, OMSI and OSGi)
• The MSM commercial value chain and vendors
• Operator MSM plans
• Market trends & conclusions

• consumer use of data services is challenged by the complexity of device configuration
• protecting operators' investment in data services
• simplifying the end-user experience
• ensuring greater access to revenue-generating data products

• understanding device behaviour in real-time
• checking the vital signs
• enabling proactive assistance

• mobile end user perception of security
• operator experience and expectations
• market research: mobile security incidents

• OTA, OTC or at POS?
• which option provides the best user experience?
• are different solutions better for different functions?
• are firmware updates reducing the number of recalled devices?

• upgrading device capabilities over the air
• enabling new functionality to be deployed in future devices
• increasing the life of the device
• enhancing QoS

• understanding the complexities of launching feature-rich devices
• relying on OTA diagnostics to reduce after-sales time and costs
• encouraging customer self-care
• monitoring all stages of launch and post-launch
• configuration and diagnostics

• pushing UI updates OTA
• reducing time to market on UK customisation
• reducing costs
• maximising the device capabilities
• what are the technical challenges?

• what are the key revenue-generators
• identifying the key cost-savers
• what will really enhance the user experience?
• what is the business case?

• MDM is not only about costs, it can be used as a key enabler to drive growth in
• off-portal content services, by simplifying user experience with content
• device experience, by enabling users to maintain the same environment (UI, personal data) when they switch device
• service introduction, by configuring and stimulating usage of new multimedia services (IMS or plain old MMS)
• convergence, by enabling fixed/mobile operators to introduce seamlessly new FMC offers

• addressing different target segments with different usage behaviour
• example of a no-frills, SIM-only brand
• developing a customer self-care solution dependent on customer acceptance and cost-efficiency
• enhancing effectiveness by utilising a step-by-step approach

• backup and restore - mobile lifestyle insurance
• automated device management - mobile life made easy
• enterprise device management - managed and secure business mobile
• mobile email for mass market - sweetening feature phones for mobile email

• analysing user behaviour and service performance across the mobile lifecycle
• identifying points of failure and mitigating subscriber dissatisfaction
• understanding MDM in the support chain
• from retail and self-serve to post-sale support: building MDM into the value-chain from day one

• the trusted service manager in the NFC environment
• why is there a need for a trusted service manager?
• what applications are there and how are they managed in NFC devices?
• what does OTA mean in NFC and what benefits does it provide?

• which applications could be carried out over the SIM?
• what are the advantages of using the SIM?
• assessing the impact of SIM-based services for the device manufacturer

• how essential is the SIM to the overall MDM strategy?
• basic SIM benefits for operators and subscribers
• the role of the SIM in future device customisation
• balancing the costs of using the SIM
• what are the business models?

• identifying the applications which will benefit collaboration between the SIM and the device
• outlining the best strategies for managing these applications
• what are the business models?

• Who Will Provide MDM Services for the
• Smartphones in the Enterprise?
• who are the players providing MDM services to the enterprise?
• what responsibility will operators have for the enterprise smartphones on their network?
• how much authority will the IT department have over the handsets?
• issues with subsidized handsets
• who will decide about software management and upgrades?
• what are the legal and contractual issues?

• Enabling Killer Mobile Applications
• how is MDM enabling revenue-generating, cost-cutting applications in the mobile enterprise?
• improving the productivity of the workforce
• what are the key MDM applications for the enterprise?
• increasing security
• what are the key challenges for IT managers as mobility increases in the enterprise?

• the business challenge
• technology challenges and considerations
• functionality and tool in action
• benefits
• technology
• approach and lessons learnt

• establishing a trusted environment for the subscriber base
• reducing concerns about proprietary information and sensitive data
• mitigating security threats

• what are the key challenges in managing a fleet of high-spec devices?
• maintaining high visibility on the device
• simplifying the management of the devices to lower IT costs
• maintaining a high level of security

• How effective management helps to overcome the four barriers to a successful deployment
• Management and Security are interdependent - either is useless without the other
• Showing how management is never enough
• Full of anecdotal references to many successful... and not so successful... mobility projects