Informa Telecoms & Media Shop - Mobile Search & Off Portal Content '07
 

Mobile Search & Off Portal Content '07

Increasing revenues by directing consumers to mobile content and entertainment

24-25 April 2007, Crowne Plaza London, St James

PreConference Workshop

Determining what type of content makes sense for wireless and how to monetise mobile search

Monday 23rd April 2007 - Led by UpSNAP


Workshop Objectives

As the first company to address mobile search, UpSNAP is perfectly positioned to offer an insight into the mobile search industry and share its experiences of dealing with mobile search and content to date. With a programme focusing on the suitable content for mobile, facilitating mobile search and monetising the application this is the ideal pre-cursor to the Mobile Search & Off-Portal Content conference.

Agenda:

9:30 Registration - 10:00 Start - 4:30 Close

 

Mobile Content Overview

 
    a. Which content makes sense for wireless?
    • Live and On-Demand Audio
    • Search
    • Entertainment services
    b. Giving the user their choice of how and when they access the content is key
    • content offerings should include up to the minute short clips, live streams, and text
    • let the user choose the content they want
    c. How to make your content available for wireless distribution
    • No complicated downloads for users

Coffee Break

 

What is Mobile Search?

 
    a. Features & Benefits
    • Removing the obstacles between connecting merchants to buyers
    • SMS based 411 allows user to get quick results - user receives a SMS back to their phones within seconds
    b. Market Analysis
    • As mobile consumers demand more search services on their cell phones, mobile search has the potential to rival or become bigger than traditional Internet-based search

Lunch

 
 
    c. Currently consumers pay up to $2.50 for 411 services, while the merchant is willing to pay for customer acquisition
    d. As people in the US become more reliant on their cell phones, mobile search services and Web surfing will become more commonplace
    • American Idol votes - 50 million SMS votes in 2005 vs. 21 million in 2004
    • Case Study - Frost & Sullivan estimates SMS messaging worldwide exceeds 8.6 billion messages worldwide per month (end of 2005), and drives over US$430 million in revenue per month in the US

Coffee Break

 

How to Monetize Mobile Search

 
    a. Pay-per-call search monetization model - “Pay per Click” version of Yellow Pages optimized for mobile
    b. Premium SMS

About your workshop leader: Tony Philipp from UpSNAP, Inc.

Tony Philipp is the Co-Founder and CEO of UpSNAP, Inc. Prior to founding UpSNAP, Tony was the Chief Operating Officer of Lycos Europe (IPO 2000 $5 billion) and President of an International Consulting firm, iTranseuro. He has successfully grown several Internet companies to significant revenues including: Vivisimo, Lycos Europe, and the Magellan. In addition Tony, acting as either a Board member or an Advisor, has strategically assisted wireless companies like: Mobileway, Mobile Commerce and Motricity. He has also put strategic partnerships in place with leading technology companies: Overture/Yahoo, Lycos, MSN, Looksmart, EBay, Infospace, AOL, Findwhat, Bertelsmann, Grolier etc.