Informa Telecoms & Media Shop - Handsets World '07
 

Handsets World '07

Uniting, Analysing and Influencing the Mobile Device Ecosystem

15-17 May 2007, NH Grand Hotel Kransnapolsky, Amsterdam, The Netherlands

Pre & Post Conference Workshops

More workshop choices will be available shortly

Pre-conference Workshop

14th May 2007 - NH Grand Hotel Krasnapolsky, Amsterdam

WORKSHOP A: Khronos Media Acceleration Forum: "Creating an Embedded Media Processing Ecosystem"

Objectives:

Graphics and media acceleration in mobile handsets is one of the largest ever opportunities for both the hardware and software industries. The Khronos Group is creating a royalty-free ecosystem of API standards for advanced dynamic media on handheld, console and embedded devices to turn this opportunity into economic reality. The Khronos Media Acceleration forum will examine the need for an embedded media ecosystem and how Khronos open standards meet that need. The forum will provide insight for developers, content providers, carriers and device OEMs interested in bringing compelling content to handhelds.

Workshop focus:

Khronos strongly encourages operator and manufacturer support in the development and support of OpenKODE, as the success of this vital standard will depend on the participation of the carrier community to ensure it meets the commercial needs of the mobile industry. Advanced user interfaces, compelling media applications and 3D games will drive enhanced revenue for the mobile industry. This in turn raises the value of advanced handsets, enabling higher content revenue and driving network data service usage

Points to be covered will include:

Handsets are becoming the predominant personal computing platform and sophisticated media processing will be central to this revolution. Khronos Members recognize that there is a significant opportunity for the entire rich-media food chain: Silicon, middleware, platforms, application, carriers and have organized to develop the tools and technology require to quickly capitalize on this opportunity.
  • OpenGL ES 3D API
  • OpenVG standard for accelerated high-quality 2D vector graphics
  • OpenSL ES for foundation-level audio processing;
  • OpenMAX for streaming video and image processing
  • the newly announced OpenKODE platform for native games and media applications

Workshop leader:

  • Neil Trevett,Khronos President; and VP of Embedded Content, NVIDIA

Speakers:

  • Technology experts in media silicon, platforms and software - all from 120+ Khronos member companies

WORKSHOP B: IMEC 3G>4G migration

Workshop Objectives

The workshop will be an excellent opportunity for delegates to get insight in how 4G technologies might impact their products and services, and to discuss with colleagues across the value chain how these could influence their business.

Morning Session: “Moving from Single Mode Connectivity towards Seamless and Cognitive Connectivity”

The introduction of UMTS set the expectation of rich-content based services for mobiles devices. However, over the recent years, OFDM based standards for LAN and MAN communication have created a powerful alternative for broadband communication at stationary-tomedium mobility. Also 3GPP-LTE will join this trend, and migrate cellular communications in this direction. Hereby the whole range of communication options, from stationary to high mobility channels, will share a common OFDM technology basis.

Afternoon Session 1: "Exploiting the Future Application Processing Capabilities of 4G Handsets"

The complexity and diversity of the multimedia functionality supported by mobile devices is growing exponentially. CMOS scaling and improvements in the processor-technology are triggering a migration from hardwired chip-architectures towards more flexible processor based solution-architectures. But at the same time, processor technology is migrating from "the speed race" into a "multi-core adoption race", as the pains of continued CMOS scaling forces a move into more parallelised processing architectures.

Afternoon Session 2: Improving the End-to-End Experience by Exploiting the Scalability of New MM and WIRELESS Standards"

Flexibility will become the buzzword of the 4G generation mobile terminal IC-technology. Scalable content is emerging as a key multimedia function trend. And seamless connectivity will allow us to make optimal use of the different communication options. Based on some practical use-case scenarios, this session will discuss how a common approach of flexibility, scalability and seamless experience can be exploited to optimize the user experience. What benefits can be offered by cross value chain cooperation between chip vendors, terminal-makers, infrastructure- and services-providers to support this common goal.

About your Workshop Leader:

  • Dirk Hamelinck, Director Strategic Partnerships, IMEC

As Strategic Business Director, Dirk Hamelinck is worldwide businessresponsible for the industry collaborations of IMEC with top-tier industry partners in the Nomadic Embedded Systems technology domain. In prior functions with PHILIPS, Dirk also builds up a strong industry background in consumer electronics devices and pcperipherals. Dirk graduated in 1985 as Master in Electrical Engineering at the University of Ghent, Belgium.

Company Description

IMEC is one of the world leading research institutes in nanotechnology, with over 1400 researchers located under one roof, focussing on "cmos-scaling technologies", "more then more technology" and "nomadic embedded systems technologies".

3 years ago IMEC launched the M4 program, which has triggered collaborations with top tier IDM's on research to create technology breakthroughs preparing for the 4G era. In 2006, IMEC has been collaborating strongly with 9 key industry leaders to define the research roadmaps which can support the terminal technologies needed > 2010.

Hereby IMEC has unique position to explain some of the key technology trends that may become reality and support the functionality of 4G mobile terminal usage.

Post conference Workshop

18 May 2007 - NH Grand Hotel Krasnapolsky, Amsterdam

WORKSHOP A: Kineto Wireless : Building UMA-enabled Dual-Mode Handsets

Objectives

For anyone developing a dual-mode handset, this workshop will feature real-world requirements from operators, best practices from companies developing the devices and the current state of testing dual mode devices.

Morning Session 1: Why UMA? (Mark Powell, Kineto Wireless)

Many companies are developing dual-mode handsets, and many platform suppliers are making Wi-Fi a low cost add-on option for devices. But why add UMA technology? This session will provide an overview of the business and technology drivers for UMA, how UMA and IMS interoperate, how UMA makes Wi-Fi "friendly" for operators and why mobile operators are driving for UMA technology.

Morning Session 2: DMH Requirements (Gareth Abel, Orange Group)

Orange Group’s announcement to deliver UMA-based DHM service in France, UK, Poland, Spain and the Netherlands is a reflection of their commitment to DMHs. Mr. Able will discuss Orange’s targets for the service and an overview of the device portfolio the company envisions for it’s ‘unik’ service.

Afternoon Session 1: DMH Platforms (Carsten Schimanke, NPX)

NXP platforms have been used in commercially deployed UMA handsets and UMA service offerings around the world. Mr. Schmentke will provide insights operator and end-user requirements and translate those into platform requirements for dual mode handsets.

Afternoon Session 2: Wi-Fi & GSM Devices (Samsung)

Samsung is a leading manufacturer of UMA-enabled devices and supplier to nearly every operator deploying UMA in the world. This session will focus on the work Samsung has done to optimize the platform specifically for Wi-Fi, including power management, handover, voice quality and user interfaces.

Afternoon Session 3: Testing DMH and UMA (Rohde & Schwartz)

A leading supplier of GSM validation equipment, Rohde & Schwartz will present the unique requirements for testing a UMA-enabled DMH, from basic protocol testing to complex handover scenarios.

About the Workshop Leader

Mark Powell has served as vice president of Kineto Wireless' client software business unit since co-founding the company in 2001. Mr. Powell is responsible for the company's global business and alliance strategy with handset and technology partners. Mr. Powell is a wireless industry veteran with more than 17 years of experience in business development, marketing, manufacturing and engineering roles. Prior to joining Kineto Wireless, Mr. Powell worked for both Motorola and Nokia Mobile Phones.

About Kineto Wireless

Kineto Wireless is the key innovator and leading supplier of Unlicensed Mobile Access (UMA) technology, the 3GPP standard for fixed-mobile convergence. As the leading provider of UMA technology, Kineto supplies core network solutions through OEM partnerships with leading network infrastructure providers, and also provides UMA-compliant software, development tools and support services to mobile platform suppliers, mobile handset developers, and other consumer electronics vendors. Kineto was recently named as the recipient of the 2006 Financial Times (FT) World Communications Award for innovation in technology for its role in UMA.

WORKSHOP B: BDA The Handset Opportunity in Emerging Markets

Programme Outline

Morning Session 1

Handset Customization: An Emerging Market Perspective

  • Handset purchasing by emerging market operators
  • Operator handset strategies
  • Balancing operator sales and open channels
  • Handset customization requirements

Morning Session 2 & Afternoon Session 1

India & China Market Case Studies:

  • Wireless subscriber growth outlook
  • Handset market competitive trends
  • Market segmentation
  • Feature adoption
  • Handset distribution and the retail environment
  • Wireless value-added services market

Afternoon Session 2

Emerging Market Outlook:

  • Ultra Low Cost Handsets
  • Role of Chinese handset makers
  • 3G Outlook

About your Workshop Leaders:

Ted Dean, Managing Director, BDA

Ted has advised a wide range of foreign telecom and technology firms on their businesses in China. Ted also heads BDA’s research coverage of the handset industry. Based in Beijing for the last nine years, Ted has led consulting engagements advising handset vendors, handset OS providers, chipset vendors, and handset design houses as well as investors in the handset sector. Ted is a frequent speaker at industry events including the World Handset Forum, Ultra Low Cost Handsets, 3GSM India, and other industry events.

Ted holds an honors B.A. in History from Yale University and also studied at Nankai University and Beijing Normal University. Ted is currently enrolled in the University of Chicago’s executive MBA program.

Kunal Bajaj, Director India, BDA

Kunal heads BDA’s operations in India. Prior to joining BDA, Kunal worked in New York with McKinsey & Company including assignments in New Delhi involving McKinsey’s knowledge services. In India, Kunal worked as Consultant (Projects) for the Telecom Regulatory Authority of India (TRAI), where he had been leading TRAI’s effort in identifying and addressing the unique challenges India faces in achieving wide-scale internet usage and broadband penetration through a competitive marketplace. He authored TRAI’s recommendations in this space, as well as leading and contributing to a number of related areas including Spectrum Policy, Unified Licensing, Rural Development, and Leased Line Tariffs. Kunal presents at conferences regularly across India and internationally on emerging trends in the India telecom industry.

Kunal has three degrees from the University of Pennsylvania, graduating with Magna Cum Laude Honors. He has a B.Sc. in Economics from the Wharton School with majors in Finance and Management, a BSE from the Engineering School with a major in Computer Science Engineering, and a MSE in Telecommunications and Networking, also from the Engineering School.

Telecoms Training Course

Handset Technologies

Presented by the Informa Telecoms Academy at Handsets World, Amsterdam, The Netherlands

17 - 18 May 2007

Quote course code : CQ1817
1,095 GBP + 19% BTW

COURSE DESCRIPTION

The course commences with a look at the fundamental requirements, before exploring the individual hardware and software components within the handset. Technology choices within standard or advanced modules and features are explored. Procedures and operation of the handset within the Mobile Network are explained in detail, including actions at switch on, cell selection, location updates, establishing calls and sessions, power control, handovers, security, access to messaging services, and support for roaming.

Attend this course and you will be able to:

  • List the basic requirements of the handset from technical, operator and user perspectives
  • Identify all of the main hardware and software components of the Mobile Handset and describe their function, including basic modules and the more advanced systems such as video, messaging, desktop applications, and streaming
  • Follow and explain the procedures and operation of the Mobile Handset, including at switch on, cell selection, power control, handover, location updates, access to services (including Voice, Data, and messaging), security and support for roaming
  • Identify the main Operating System options available to handset vendors

Content:

  • Handset Requirements
  • Handset Components and Architecture
  • Security Considerations
  • Operating Systems
  • Procedures and Operation

Bookings can either be made when booking your place at Handsets World on the booking form or book direct with the Telecoms Academy Tel: +44 (0)20 7017 4144, e-mail: training@telecomsacademy.com.

The Informa Telecoms Academy is part of Informa Telecoms & Media Group.