Handsets World '07

A chance to get to know your peers before the start of the conference

• Supplier trends - polarisation of tier 1 vendors versus ODM/niche players
• The new service innovation paradigm - rich applications on standardised smart OS platforms
• Mobile internet coming of age - prosumer emergence, web 2.0 onslaught, new form factors and features
• Battle for the end customer - new win/win balance or value destructive war between vendors and MNOs?

• What technologies are driving the O2 customer experience?
• The operator's need for an easily managed device that can excite the end-user

• Exploring strategies to win mobile phone customer in an ever changing world
• Ensuring quality of experience and helping drive customer loyalty
• Encouraging new uses and new usage

• Open-Plug
• Digital Airways
• Mentor Graphics
• Abaxia

• Combining Concept Designs, Form Factors & Features
• Turning to the "Designer Community" for new ideas

• Why do we need industry standardized APIs and what are barriers on the path to interoperability
• How 3D and media processors are shipping into the mobile market and how OpenKODE will enable them
• The requirements, high-level functionality and roadmap for the OpenKODE initiative

• Reconciling delivery of unique design-led devices with achieving lowest possible cost
• Advantages of platform-based approach for device development
• Device segmentation - delivering the right features for the right segment

• Mobile web usage - making it easy!
• Security and Vulnerability Issues of Web 2.0
• Future Phone Security: Hacking, Mal-ware, etc
• More applications: device diagnostics

• Segmentation & specialisation : choosing market channels
• The impact of market segmentation and service-specific device needs
• Capturing the Mass Market with Feature Phones

• Smart design for converged products - the importance of selecting the right software, UI and form factor
• Increasing value through innovation with minimum risk
• Managing end-user requirements and recognizing trade-offs to maximize the end-user experience
• Understanding variance in user context and designing to fit

• Chipsets and other technical challenges of converged (dual-mode) devices
• The challenge to deliver in terms of cost, power and stand by time, whilst preparing for the convergence

• Why it is important to define sharp filters before launching handsets to the market?
• Typical handsets errors found during IOT (Inter-Operability Test) procedures
• Mobitel's approach to define IOT procedure

• Which "predicted value drivers" actually seem to be confirmed?
• Which failed and why?
• Which new ones seem to pup-up?....and
• What are the main trends in the business and cross-company cooperation ecosystems?

• Assessing whether 3GPP-LTE will boost the "available application bandwidth" for nomadic and high mobility usage scenarios
• Exploring the availability of multi-standard capable flexible radio solutions (at mass-volume grade cost-level) that enable true seamless & location aware connectivity
• Meeting the need for more flexible processor based application solutions (within mobile power budget) enabling new applications driving the service-value propositions

• What are the main problems affecting an operator's portfolio today
• Platform consolidation, is it a solution or a new problem
• What is a platform strategy, why is it necessary
• What is an OpenOS/ platform
• How a platform strategy can be defined around OpenOSes

• Marrying the physical design with the digital user interface?
• Hiding complexity & leveraging platforms

• Industry overview: Infinite Innovation, differentiation is key
• Examining the trend of handset customization and the impacts on software platforms
• Introducing the concept of software application frameworks delivering the flexibility required for software customization
• Analyzing the main solutions available on the market place and their benefits

• Market Reactivity vs Implementation: The importance for handset manufacturers to be able to rapidly create segment specific versions of their phones
• Designing the Value Chain to Improve New Services Take-up: The importance of the UI in being able to ensure the take-up of new services
• Standardising Operating Platforms: The problematic and costly fragmentation of platforms, norms and standards

• Branding the handset user interface to promote the operator brand
• Addressing the mobile market requirements for UI theming:
  - Carrier customization - User personalization - Handset vendor customization

• Moore's law in handsets
• Growing the product portfolio
• Current consumption, size and cost
• Software - the most expensive component 

• The smartphone market virtuous cycle
• Platform security and rich openness
• Challenges facing open source consortia
• Challenges facing open mobile operating systems
• The browser and beyond

• The changing nature of the hardware/software paradigms
• Relative roles of the OEM, the Operator, and various Software Providers
• Implications on ownership, testing, certification, and intellectual property
• Impact of additional players (i.e., enterprise deployments, distributors, MVNOs)

• What dual-mode handsets are currently available on the market and are they attractive to customers?
• Examining the timelines for the mass availability of dual-mode devices
• Exploring the solutions have been developed to overcome battery life limitations

• Exploring developments in embedded memory, removable memory cards, high-speed SIM, and HDD
• Assessing storage requirements of consumers, operators, handset OEMs and content providers (DRM)

• Why is security so important - what is the commercial driver?
• What role does the user have in all this - the importance of usability - what does trust really mean?
• An overview of industry initiatives - OMTPs role

• Enabling user generated content
• Experiencing multiplayer gaming and interactive TV in the mobile handset

• Assessing the growing need to provide targeted services for specific user segments
• Discovering significant business opportunities in a highly mature market
• Exploring the challenges of using unique technology aspects of cdma2000 combined with segmented marketing & services to satisfy the demand of large user groups

• Technical device requirements and compliance evaluation experiences
• Exploring remote device management challenges and opportunities
• Outlining long term device planning / device innovation strategies

• Deploying branded handsets to strengthen the operator's market presence

• Reflecting on the perceived and actual role of design
• Creating a complete service experience through design
• Bringing together research and the design process to make better products and services, right across the customer's journey

• What are the Features Driving Mobile Usage?
• Device Functionality
• Content Delivery

• How personalised industrial design is helping handsets to offer higher value appeal
• Balancing the Body, Soul and Mind of the Handset to increase ARPU
• Re-designing the handset supply chain to offer a more targetted handset experience.
• Creating personalities and emotion through design (examples of design to be showed)

• Outlining product acquisition channels, marketing and distribution strategies
• Forging strategic partnerships across the industry
• Addressing environmental concerns and contributing to reach a solution

• Analysing how mobile handsets and technologies play a major role in connecting people in the new growth markets
• Promoting additional new services (apart from voice & SMS) for fist-time users i.e. business solutions, games and music.
• Explaining how new handset services and technologies will bring more value to both consumers and operators in the new growth markets.
• Case studies: Village Phone in Uganda and Rwanda, together with MTN and Grameen Foundation

• Knowledge and experience needed from these markets
• Strategies to Keep costs down and sales up
• Coping with camera and music trends in devices

• Requirement of QA Model
• Significance of QA Function
• Relevance of QA Model Vs. Supply Chain Function
• Telecom Supply Chain Activities
• Inventory Control through Effective Supply Chain

• Identifying design as a differentiating factor of mobile handsets
• Enhancement and customization to produce a unique user interface to better target niche segments
• Live demonstration of user interface customization

• Managing the distribution strategy
• Influencing consumers' decisions
• Delivering strong relationships to influence retailers & managing point of sale

• Operator customized handsets: drivers and constrains
• Impact of Operator variant for handset manufacturers
• Nokia Nseries, the richest platform for operator customization
• Multiple Operator Customization

• Translating the Extreme brand appeal to mobile applications and services with the support of a major handset manufacturer
• Outlining the design process with the end user in mind
• Combining wide coverage with durability to reflect the Extreme ethos
• Utilising the Extreme mobile platform to support subscriber relevant marketing initiatives and VAS
• Exploiting the Extreme lifestyle to capture increased ARPU/AMPU whilst minimizing churn by delivering a consistent and dedicated service

• Delivering cost-effective and state-of-the-art mobile devices within an optimised lead-time
• Addressing the strictest requirements of European operators in terms of performance and customisation
• Providing customised mobile communication devices manufactured on a standard architecture with competitive features

Mobile Handsets in Search of Brand Extension Opportunities and Greater Profits?

• Changing the rules and commercial structure of the industry
• Giving end users what they already know they want!
• What's wrong with the idea of unfettered web access, TV, remote PC control and VoIP all available via mobile phone?

• IMS vs. traditional mobile platforms vs the Internet: the handset-centric view
• Does IP and FMC necessarily need WiFi, or is it just too complicated?
• 101 uses for a SIP stack
• How do IP-connected phones fit into complex enterprise & consumer environments?
• Towards an all-IP mobile future: what are the technology & user interface issues?

• The technology explained
• Offering full flexibility for branding and customization to achieve operator differentiation
• The impact and business models for operators and handset vendors

• Why consumers want contacless
• Why contactless will benefit the whole mobile ecosystem
• Orange plans on contactless and requirements for the handset industry

• Various business models
• Security & certification for payment
• Handset production and testing
• Secure diffusion of NFC applications
• Existing diffusion strategies

• What are the customer requirements for the ideal mobile NFC handsets?
• From the operator point of view, what are the core features required and the ideal technical architecture?
• Where the handset and SIM standardisation is going on - What are the issues to be solved?
• Industrial challenges and battles status around NFC
• Certification process for handsets and readers : a must

Identifying weaknesses of current handsets for video calling and personal mobile communications with video and explore areas of existing technology which will be exploited by manufacturers to provide differentiation and value to operators and their subscribers in 2010.

• primary handset challenges for mobile video calling and messaging today
• lessons learned from the webcam
• lessons learned from the digital camera/camcorder
• recommendations for success with mobile video applications

• Mobile-Media convergence: context and opportunities
• Mobile operator open issues and possible choices
• Mobile Video/TV: possible future perspectives

• Analysing the evolution from WAP to On-device Services
• Leveraging the handset's capabilities to deliver a more compelling user experience,
• Increasing service awareness and streamline content purchasing: User Interface, search, widgets, On device Portals.

• Have the challenges of early market entry become less of a hurdle?
• Is marketing becoming easier?
• Challenges for video vs ringtones
• Business models for video when traffic charges hurt

• How motivations and objectives of some key players will inevitably conflict?
• Resolving the complexities of rights management to ensure all parties are satisfied

• What is Video Eyewear?
• Review of the state of the art of technology and design in consumer video eyewear - A 42" screen in your pocket.
• Emerging availability and desirability of 3D content
• Opportunities and issues associated with rich media delivery to mobile users

• Consumers demanding anytime, anyplace access to data and information.
• Demand for larger mobile displays is competing with demand for smaller devices.

• Microvision Overview
• MEMS Technology
• IPM - The Integrated Photonics Module
• PicoP - Overcoming the Display bottleneck
• PicoP - Accessory or Embedded Projector
• Display Applications - Market Data
• Microvision's Go To Market Strategy

• Review of the expanded value use cases for mobility.
• The Mobile device as a 24/7 Web appliance.
• Converged and IP based devices.
• Domain Bridging - home, work, car, out and about.
• Getting access to your content and taking it with you.

• Frameworks to enable enterprises to easily develop standards based, rich SOA and Web 2.0 applications
• Fuelling innovation and driving broader adoption of Web 2.0 platform while minimising fragmentation in the mobile community and delivering a consistent application platform across devices
• How can developers improve platform quality and functionality?
• How to lower costs and protect technology investments by taking full advantage of open-source business models
• Turning Web 2.0 advancements into competitive advantage

• Focusing on providing a service for trusted brands
• Innovating in the mobile advertising space to create a consistent touch point between brands and consumers over the mobile channel
• How ShoZu will become an 'Out of the box' experience for consumers all over the world

• Top applications
• Barriers to take-up and usage
• Key technologies, missing technologies
• Mobile and network and operator readiness

• Growth outlook in China and India
• Competitive environment for major vendors
• Role of Ultra Low Cost Handsets
• Potential role of 3G

• Current trends and growth outlook for Brazil and Mexico in 2007 and beyond
• How does a large pre-pay market affect device features and market dynamics?
• 2.5 and 3G- Which countries and which segments will adopt first?