Informa Telecoms & Media Shop - Mobile Payments & Commerce '09
 

Mobile Payments & Commerce '09

17th-18th March, 2009, Brussels

Pre-Conference Workshop

Developing Strategies to Exploit Mobile and NFC

Led by: Consult Hyperion
Monday 12 March 2007

Registration and coffee will begin at 9.00am. The workshop will run from 9.30am to 4.30pm and will include breaks for lunch, tea and coffee.

Workshop Objectives

This workshop builds on Consult Hyperion's experiences with the combination of mobile and NFC technology in a variety of sectors (including payment, ticketing and media) to help delegates develop both a shared baseline built from their practical experiences and useful perspectives on the future. The goal is to help delegates formulate realistic strategies for their organisations to exploit this genuinely disruptive technology combination in the European environment.

Session One: Contactless Crazy

To kick off, the group will walk through a number of examples of contactless (proximity) deployments in a number of market sectors (eg, banking, transit, sports and so on) to try and identify the key drivers for stakeholders and to clarify the lessons already learned. This will help them to understand the momentum for proximity interfaces in the mobile world.

Session Two: Technical Architecture

In this session, Dave will introduce a structured view of the the combination of NFC and mobile technologies, walk through some of Consult Hyperion's practical experiences for a number of clients and work with the delegate's shared experiences to understand basic technical architectures. This will provide delegates with a realistic view of where the technology is, how it is performing in practice and what the key strategic issues are.

Session Three: Bounding Strategy

In this session, Dave will take delegates through a roadmap that helps to locate mobile and NFC within the overall evolution of relevant technologies, and then use this roadmap to help delegates build up a picture of the evolution of the technologies in a business context. This will help delegates to input to realistic organisational strategies for taking maximum advantage of the confluence of the long-and short-rangewireless interfaces.