Mobile Payments & Commerce '09

A chance to get to know your peers before the start of the conference and set a relaxed and informal atmosphere

• Sizing the m-commerce market in the UK
• Outlining the key objectives of the PayForIt initiative:
• trusted brand for mobile payments
• universal interface for all UK mobile payments
• improve customer care for mobile payments
• increase ease for customers and third parties
• drive mcommerce revenues
• Evaluating the benefits of standardising m-commerce transactions for operators, content providers and customers Examining how Payforit differs from SIMPAY and assessing the key learnings its members have gained from the failed SIMPAY venture
• Quantifying the impact a trusted payment platform is expected to make to the UK mobile payments market
• What other countries are working towards developing national standards for m-commerce?

• Defining what constitutes a micro and macro payment
• Examining the pros and cons of different strategies to increase mobile payments:
• evolving customers from one off purchases to yearly subscriptions of mobile content
• evolving customer from low value mobile content to higher value 'real life' products
• incentifying customers to make multiple micro payments
• Weighing up the operator risks associated with macro payments and determining your preferred mobile payment strategy
• Examining examples of marketing strategies and promotions which have successfully encourage customers to increase mobile payments

• Examining the key drivers for moving from premium SMS to WAP billing for m-commerce:
  • consumer usability
  • increased flexibility for operators and content providers
  • drive off portal revenues
  • reduce revenue leakage
• Evaluating the extent that WAP billing will reduce m-commerce revenue leakage
• Quantifying the impact real time fund checking and authentification processes will have on fraud
• Assessing to what extent WAP billing will increase the volume of mcommerce transactions

• Understanding the position and readiness of different stakeholders in the mobile contactless value chain:
• mobile operators
• handset vendors
• credit card companies
• banks
• NFC technology providers
• third party merchants
• Evaluating which stakeholder needs to drive contactless payments for it to become a reality in Europe
• Examining the critical success factors for NFC:
• NFC payment infrastructure rollout
• NFC handset penetration
• mobile operator buy in and collaboration
• merchant buy in and collaboration
• standardization
• authentication and fraud prevention
• Outlining the role of the mobile operator in the contactless mobile payments value chain and weighing up the direct risk, effort and rewards
• Evaluating to what extent traditional mobile operators' mindsets are holding up mobile contactless payments

• Examining key learnings from Orange contactless trials and customer surveys
• Assessing the roles operators can play in NFC deployment and success
• Understanding Orange's position to payment in NFC mobiles

• Outlining the key drivers for introducing the Oyster card
• Examining the innovative London Underground contactless ticketing solution:
• technical overview
• business overview
• Analysing its success in terms of take up, ease of use and ease of implementation
• Forecasting the future for Oyster:
• mobile possibilities
• Learning from the success of related industries

• Examining initial applications Telecom Italia is considering NFC technology for:
• public transport ticketing
• Overcoming the challenges of developing a service in a market where no NFC infrastructure exists:
• building partnerships with different stakeholders
• Assessing the technology challenges of deploying a NFC based mobile ticketing service
• Assessing the direct and indirect revenue potential of pursuing a NFC payments strategy
• Evaluating associated revenue streams contactless technology enables for mobile operators:
• ticketing
• infotainment
• LBS

• Examining Bouygues Telecom's m-payment and contactless services portfolio:
• mobile wallet service for mobile on-line purchases
• mobile contactless ticketing for public transportation
• French mobile contactless payment initiative between operators, banks and international payment organisations
• contactless market standardisation operator initiatives in France & Europe
• Examining how the different stakeholders worked together to develop the services
• Analysing the success of the initiatives for different partners and examining unusual findings

• Evaluating the success of Telecom Italia's newly launched ZigBee contactless m-payment solution in terms of:
• take-up
• QoS
• Examining the key drivers for developing ZigBee for contactless payments and services:
• point to multi point technology
• range of ZigBee nodes
• SIM card solution
• Evaluating the business case for ZigBee:
• key applications
• cost of implementation
• Understanding ZigBee as a complementary technology to NFC
• Working towards standardising ZigBee technology for widespread adoption

• Outlining the scope and methodology of the mobile financial services study
• Examining key results
• Determining the potential and interest in different mobile financial services from mobile operators
• Assessing realistic implementation timescale for innovative mobile payment and mobile banking services in Europe

• Outlining LUUP / LUUPAY's business model for mobile payments
• Examining different mobile payment services in terms of service structure and revenue potential:
• P2P payments
• online Merchant payments
• SMS Merchant payments
• Learning from case studies

• Examining different payment methods:
• pre-registered credit card
• premium SMS
• WAP Billing
• vouchers / loyalty / referral points
• contactless
• Evaluating which payment method work best with different types of transactions:
• micro
• macro
• remote
• local
• Overcoming the challenge of getting users to pre-register credit and debit card details for m-payments
• Developing initiatives to encourage consumers to pre register to drive usage of mobile wallet based transactions and applications
• Case Study: Turkcell Mobile Payment

• Examining different mpayment applications ONE has developed:
• ticketing
• parking
• content
• POS
• Examining how ONE has developed key alliances and cooperation between mobile operators, payment-service-providers and merchants to drive successful m-payment solutions
• Evaluating how ONE manages and optimises its partner relationships

• Examining general payment system schemes and outlining the roles of different stakeholders
• Debit vs. credit/revolving, micro vs. macro... Does it matter?
• How do mobiles transform the payment experience of users and merchants?
• Understanding mobile payments as both an alternative and enabler
• Open mobile payments system: where operators and banks can get together

• Mobitel's m-payment strategy: overcoming the operator-centric view
• Different tools for different targets
• physical points of sale: attended vs. automated
• E-terminals for Internet, WAP and USSD
• Evaluating the first five years of the national mobile payment scheme
• Back to the future

• Evaluating banks' role in mobile micro and macro payment markets
• Examining the practical challenges for banks of mobile contactless payments
• Determining whether the market is ready for mass market adoption of mobile banking
• Examining the possibilities for using mobile devices as an end-user authentication device

• Tracking the creation and evolution of Bank ID and examining the roles of different stakeholders
• Examining what banking and payment services are currently available via mobiles in Norway
• Outlining the BankID and Telenor partnership model and understanding the benefits for the operator
• Overcoming the technology challenges of implementing the BankID electronic proof of identity and the Bank Axess payment systems
• Developing strategies to encourage take up of the m-banking and mpayments services
• Evaluating the long term implications for operators of customers using their handsets to carry out secure financial transactions on their phones

• Examining the key security threats to the mobile payment market
• Examining and evaluating different type of existing mobile payment solutions and their strengths and weaknesses
• Balancing security costs and business revenues
• Belgian Case study: m-banxafe, Belgian standard for mobile macro payment solution
• For which type of application was the solution designed?
• On which security layers is the solution based?
• Examining techniques for developing a standard for remote mobile payments integrating different security implementations