Informa Telecoms & Media Shop - 2nd Annual Mobile Device Management Asia
 

2nd Annual Mobile Device Management Asia 2008

Strategies in increasing ARPU, promoting new services, reducing operational costs and fully controlling handset lifecycle

8th - 9th October 2008, Shangri-La Kowloon Bay, Hong Kong

Conference Agenda

Day One Wednesday 24 January 2007

Registration & Coffee

08:00

Speed Networking

09:00
Your opportunity to get to know your peers before the start of the conference and set a relaxed and informal atmosphere

Chairman’s Welcome and Opening Address

09:10
Speaker(s):
  • Andreas Constantinou, Director - Founder, VisionMobile

Keynote Session: The Business Case & Market Drivers for Mobile Device Management in ASIA

KEYNOTE PRESENTATION: SK Telecom Perspective: MDM Strategies to Meet both Customer and Operator Needs

09:20
OPERATOR
  • Analyzing various trends from customers, technologies, handset makers and operators
  • Defining MD market segmentation and their main handset features
  • Setting a process for SK Telecom’s services to be implemented over new handsets
  • Putting up a guideline for WCDMA/HSDPA handset development
Speaker(s):
  • Simon Jang, Business Strategy Manager, SK Telecom, Korea

Managing Device Profile Information - A Key Asset for Mobile Operators

09:50
  • Why device profile information is key for mobile data services?
  • Issues & operational costs faced by mobile operators today
  • How to manage multiple complex device libraries?
  • Benefits of a Centralized Terminal Profile Management approach
Speaker(s):
  • Olivier Poulain, Worldwide Mobile Solutions Program Manager, Communications, Media & Entertainment, Hewlett-Packard

What are the Main Challenges in the MDM environment?

10:20
  • Overview of the mobile handset market
    • Market segmentation
    • Migration towards higher feature set and functionality
    • The transition from voice centric to data centric services
    • The role of MDM
  • How big is the market for MDM?
  • Lack of business models for operators and device vendors
  • Technical issues and implementation complexity
Speaker(s):
  • Malik Saadi, Principal Analyst, Informa Telecoms & Media

Networking Refreshment Break & Exhibition Visit

10:50

Interactive Panel Discussion – What are the Business and Technical Challenges regional Operators must address to deploy a solid MDM strategy?

11:40
  • Placing the Handset as well as the SIM at the centre
  • The importance of getting more control over the Device
  • Integrating SIM and handset management capabilities
  • Segmenting subscribers to target services
Moderator:
  • Moderator:
  • Abraham Joseph, Chief Executive Officer, Inteligentis
Speaker(s):
  • Panelists:
  • Malik Saadi, Principal Analyst, Informa Telecoms & Media
  • Thomas Jensen, Chief Product Manager, Mobilethink
  • Simon Jang, Business Strategy Manager, SK Telecom, Korea

The Need for Robust Business Logic in MDM Solutions

Defining the revenue model for MDM deployment

12:20
OPERATOR
  • Managing the handset diversity in Asia where handset distribution is not controlled by the Operator
  • Is there any proof of ROI? Financials of MDM deployment
  • How to measure ROI of an MDM solution
Speaker(s):
  • Kashif Raheem, Head of Product Development Unit, Waridtel, Pakistan

Evaluating the Role of the SIM in Device Management

12:50
OPERATOR
  • How essential is the SIM to the overall MDM strategy?
  • Balancing the costs of using the SIM as a storage media
  • The role of the SIM in future device customisation initiatives
Speaker(s):
  • Jorge Rovira, Team Leader Device Management, ONE Austria

Using Synergies between Handset Management & SIM Management to increase revenue

13:20
  • The benefits of a common platform & architecture
  • Intelligent Device aware roaming using MDM
  • Proactively pushing new SIM menus to match device capabilities and facilitate data services
Speaker(s):
  • Robert Waaler, Director of Product Marketing, SmartTrust, Sweden
 

Networking Refreshment Lunch & Exhibition Visit

13:50

Interactive Panel Discussion – The Balance of Power between Operators and Handset Makers:

15:00
  • To what extent MDM can minimise the software updating cost?
  • Are operators are in the position to ask manufacturers for a heavy customization?
  • Why markets like Japan and Korea are the exception?
  • How MDM is being used in developing regions?
Moderator:
  • Moderator:
  • Thomas Jensen, Chief Product Manager, Mobilethink
Speaker(s):
  • Panelists:
  • Mattias Eriksson, Head of Business Development - Asia, Middle East and Africa, Motorola
  • Jorge Rovira, Team Leader Device Management, ONE Austria

Retaining a Competitive Edge and Ensuring Customer Loyalty

Maximising Revenue Generation, CRM and Marketing from DM

15:40
OPERATOR
  • Generating MDM revenues from different consumer segments (different enterprise segments and different consumer segments)
  • Examining the barriers for MDM in different segments
  • MDM for CRM
  • MDM for client/VAS service management
  • Segmenting? SMB's / Big corporations
  • The role of the Mobile Operator vs System Integrator?
  • Which segments to target with which MDM related offering?
Speaker(s):
  • Yatin Pahwa, GM- NPD / VAS services, Bharti, India

Networking Refreshment Break & Exhibition Visit

16:10

Using MDM to High-Enable value Data Services and Applications

16:40
  • Capitalizing on high-value data services and mobile applications as revenue and ARPU drivers
  • Enabling pre-installed and add-on data services/ applications using device management technologies
  • Overcoming the challenges of distributing and managing complex mobile device applications to retain a competitive market position
  • How to stay control of the network with the availability of services from third parties by removing faults quickly and invisibly
  • Using a device management platform to ensure increased adoption of new data services / applications through diagnostics and capturing the end-user experience
Speaker(s):
  • Mr. Matthew Bancroft, Chief Marketing Officer, mFormation

The Business Case for MDM and Benefits for Operators

17:10
OPERATOR
  • History of MDM in Optus: Customising handsets including features such as:
    • Fully themed devices
    • Right Short Key access to Operator on Device Portal or WAP Portal depending on handset support.
    • Optus branded Wallpapers, Ringtones, Preview Games
    • Rev share on link’s to handset manufacturer products e.g. Sony Ericsson Play Now.
  • Other Wins for Operators by having a comprehensive device management solution
    • Complement the service area by offering FOTA
    • Configuration of preferred roaming list (PRL) for customers arriving overseas into an area with cross operator agreements
    • Segmenting customer groups (MVNO, Wholesale etc) and delivering customised branding to that segment
Speaker(s):
  • Colm Walsh, Handset Client Manager, Optus, Australia

A CDM’s Perspective: How to Boost the ARPU through Mobile Device Customization Answering Lifestyle Segmentation (fashion, sports, luxury...?

17:40
  • From a technology driven market to a consumer driven market : a new segmentation
  • understanding expectations of the most valuable consumer groups
  • Handset lifestyle customization + one-click approach: the ARPU booster
  • Case studies:
    • sports handsets (Airness)
    • fashion handsets (Elite model look)
    • entertainment handsets (MTV)
Speaker(s):
  • Pierre Asseo, Chief Executive Officer, Modelabs, Hong Kong

End of Day One and Networking Dinner

18:00
All participants are invited to a networking dinner following the close of the first day. Speakers, panellists and delegates will come together to spend the evening dining and discussing the day's events in a more relaxed atmosphere.

Day Two Thursday 25 January 2007

Registration & Coffee

08:30

Chairman’s Welcome and Opening Address

09:00
Speaker(s):
  • Prem Athwal, Vice President Marketing, Smart Trust

Keynote Session: Examining how MDM is being Commercially Deployed

Keynote Panel Discussion: Understanding MDM as a Phased Process and Overcoming Challenges Faced by Early Adopters of MDM

09:15
  • Why most operators have implemented the first steps (settings configuration) but very few are have even properly piloted application control or firmware over the air?
  • How the current MDM strategies could be improved
  • Comparing MDM and alternative solutions to drive new revenues
  • Impact of standards on the MDM solutions available today
  • Should carriers take the lead for MDM processes?
Speaker(s):
  • Panelists:
  • Stella Takalani, Head of Service Design & Architecture Planning, CellC, South Africa
  • Dr Daniel Mavrakis, President and Chief Executive Officer, MCTEL (Monaco Telematique), France
  • Morten Grauballe, Executive Vice President – Marketing, Red Bend

Firmware OTA: From Hype to Commercial Reality

09:55
  • Summary of global operator manufacturer technologies to date
  • The business case: rationale, strategies, and use cases for MNOs and OEMs
  • The three generations of FOTA history
  • The FOTA technology and process: a four stage cycle
  • The FOTA commercial landcape: mapping client and server vendors
  • Progress made and challenges lying ahead
  • Market opportunities and forecasts
Speaker(s):
  • Dr. Andreas Constantinou, Director - Founder, VisionMobile

Manufacturers’ Perspective: "Driving Revenue Generating Services"

10:25
  • Market opportunity
  • Adoption barriers
  • Update on OTAFF activities
Speaker(s):
  • Mattias Eriksson, Head of Business Development - Asia, Middle East and Africa, Motorola

Networking Refreshment Break & Exhibition Visit

10:55

Assessing the Benefits of MDM for the Enterprise

Mobile Device Management for the Enterprise

11:25
  • Lifecycle management of a mobile device deployment and key considerations
    • Provisioning and decommissioning (including wipe)
    • Device security policy management (perimeter, network, data, and applications)
    • Configuration Settings management
    • Inventory, Logging and Reporting
    • Mobile Operator Considerations
    • Current available solutions
    • Future Considerations
Speaker(s):
  • Samir Kumar, Senior Product Planner, Windows Mobile (Enterprise Audience), Microsoft, USA

Control & Security Issues for the the Enterprise and the Mass Market

What is the Risk for Mobile Device?

11:55
  • What is baseline security infrastructure for Enterprise? What you need it?
  • Hacking Demo on Mobile Device without Baseline Security.
  • Encryption, as the core technology to ensure Confidentiality, Integrity, and Authenticity for Mobile Device.
  • Case study on enterprise customers: the implementation of Baseline Security
Speaker(s):
  • TBTan, Regional Manager, ASEAN/SA, Utimaco Safeware, Asia

Device Management and Secure Consumer Solutions

12:25
  • Security threats on mobile devices
  • Consumer security requirements
  • End Consumer Security Awareness/Education Strategies: What Kind of Security Are Consumers Willing to Pay For?
    • simple key locks,
    • allowing only certain applications to be installed,
    • content security, etc...
Speaker(s):
  • Matias Impiavaara, Director –Mobile Security, F-Secure, Finland

Technical Issues and Implementation Complexity of MDM Strategies

StarHubCase Study: OTA Data Setting to Major Brands’ Handsets

12:55
OPERATOR
  • Data setting in the device
  • Device update of features and bugs
  • Incompatibility OS among vendors and among models of same vendors
  • Standards of OTA settings and features
Speaker(s):
  • Koh Teck Kim, Product, Handset Specialist, Starhub, Singapore

Networking Refreshment Lunch & Exhibition Visit

13:55

MDM and Policy Management (OSA/Parlay)

15:10
  • MDM’s role in Service Delivery Platform (SDP) and an integrated VAS infrastructure
  • Java Specifications for MDM: Mobile Operational Management (JSR232)
  • Advanced Configuration beyond OTAP: analysing configuration, settings and diagnostics management systems
Speaker(s):
  • Speaker to be confirmed

Integrating New DM Capabilities in an Existing IT/ Network Environment Case Study: Deployment of CellC’s Automatic Device Management Solution

15:40
OPERATOR
  • Lessons learnt from major MDM deployment
  • How to fully utilize the new MDM capabilities
  • Key integration strategies involving: BSS; OSS; networks; provisioning; billing, etc
Speaker(s):
  • Stella Takalani, Service Design & Architecture Planning, CellC, South Africa

Interactive Panel Discussion: Technical Difficulties for Manufacturers to Answer Operator Requests and How Will Terminal Manufacturers Support MDM Solutions?

16:10
  • Are service providers dependent on terminal manufacturers to open up the interface to enable MDM?
  • How MDM will enable increased revenue opportunities throughout the whole value chain
  • Using MDM as a tool to ensure the device and network are interoperable
Speaker(s):
  • Panelists:
  • Jaafar Mohamad Abu Bakar, Programme Director, Access Network Technologies, Telekom Malaysia R&D
  • Koh Teck Kim, Product, Handset Specialist, Starhub, Singapore
  • Olivier Poulain, Worldwide Mobile Solutions Program Manager, Communications, Media & Entertainment, Hewlett-Packard
  • Abraham Joseph, Chief Executive Officer, Inteligentis

Networking Refreshment Break & Exhibition Visit

16:50

The Role of MDM in Developing Markets

Using MDM to Reduce Churn and Create Stickiness

17:20
OPERATOR
  • How does MDM help 3G Rollout?
  • Implications for customer acquisition and increase in usage of data services
  • Using MDM for initiating users to use 3G services and also sustaining that use
Speaker(s):
  • Jaafar Mohamad Abu Bakar, Programme Director, Access Network Technologies, Telekom Malaysia R&D

END OF CONFERENCE

17:40