Mobile Social Networking: Business, technology and mobile operator strategies (2nd edition)

Key questions and issues covered include:

Topics covered include

• The new technology strategies permitting operators and community platform providers to increase stickiness and monetization of their mobile social networking services
• The use of contextual awareness in mobile community services
• The strategies and impacts of the "mobilization" of the largest Web-based communities
• The emergence of industry standards and de-facto Application Interfaces for enabling services
• Impacts of mobile advertising and new premium services on the near and long term revenues in this industry.

• How can mobile network stakeholders play their cards to strengthen their value proposition with mobile community operators and members?
• What are new technologies in networks and handsets driving the use of social networks and creation/consumption of social media on mobile?
• Where is social networking on mobile already reaching significant penetration, what does maturity in a market mean and where is it going to blossom next?
• What are the existing revenue streams and how will the experimental business models for monetization of mobile social networks effect the ecosystem and value chains?
• How is context being added to community services and what are the keys to using contextual awareness for increased mobile social networking traffic and revenues?
• How is the "mobilization" of the largest Web-based communities affecting existing mobile social networks, the strategies of the mobile operator and the rest of the ecosystem?
• What is happening on the standards front which could impact mobile social networking? What does the service architect need to know about de-facto protocols and Application Programming Interfaces for social media and social network enabling services?

• 13 in-depth country profiles , plus 7 regional analyses - discover how and why different mobile community strategies are needed for different countries and regions

Who should read this report?

Operators & telecom service providers:

• Understand the new opportunities, challenges and threats to existing markets
• Identify the strategies, business models, revenue opportunities, market segments, technologies and devices to maximize revenues

Social Network Operators:

• Get the jump on going mobile and converting a destination to a state of mind
• Navigate the maze of device complexity and understand its potential impact on communities
• Find partners and understand their key motivators today and in the future

Infrastructure and device manufacturers, and software developers:

• Understand the Mobile Social Network opportunities and identify key players and potential partners
• Explore current and evolving roles in the service value chain

Consultants, analysts and venture capitalists:

• Benefit from unbiased analysis and data free from industry hype
• Provide clients with clear business intelligence and case studies to support recommendations and investment

Advertising agencies:

• Assess the potential, partners and strategies to tap the power of mobile communities