Mobile TV: Strategies, Business Models & Technologies - 4th edition

Key Coverage

• In-depth analysis of key trends affecting the sector - such as spectrum allocation
• Key forecasts reflecting lack of uptake of key technologies such as MediaFlo
• Detailed look at individual success cases such as South Korea and Japan
• Detailed insight into content
• Brand new analysis of value chain with particular emphasis on operators and broadcasters
• More analysis of business models and pricing strategies
• Detailed research into cellular based broadcast technologies reflecting the way the market has moved since the last edition

Market Data

• Affect of government on technology uptake - eg EU and DVB-H
• Impact of spectrum constraints
• Detailed analysis of vendor involvement in technologies and who is doing what
• Availability of handsets

Countries / Sectors / Companies Covered

• South Korea
• US
• Japan
• Germany
• China

Who should read this report

Mobile Operators

Form your network roll-out strategy, including convergence with traditional cellular services, and decide how best to implement them.

Broadcasters

Learn how to and who to co-operate with in the value chain in order to extend your broadcast offering to mobile platforms

Content Providers

Discover how to repackage content for use on different platforms and learn about usage pattern and formats

Handset manufacturers and chipset suppliers

Evaluate all available technologies to determine market potential and learn how to drive down the cost of components for mass market integration