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Global Net TV Advertising Forecasts

Published: March 2008

Authors

Simon Murray
Analyst

Simon is responsible for our entertainment and mobile content and applications portfolios. He has been involved in international media and entertainment business intelligence since 1988, and has been especially active… [more]

Forecasts and analysis for the TV advertising industry
Global Net TV Advertising Forecasts is the first report to accurately report net TV advertising reflecting revenues received by both the channels and networks. The report includes important illustrative statistics and reliable forecasts to 2012 for 44 countries.
Topics covered in this report include:
  • Track trends and pinpoint opportunities with reliable forecasts for this sector
  • Find out how online advertising is impacting traditional broadcast advertising spend
  • Study revenue distributions between terrestrial TV and pay TV
  • Discover what effect new strategies employed by established players are having
  • Learn how the advertising market is varying from one country to the next

The wealth of experience gained from our team of expert analysts ensures that Global Net TV Advertising Forecasts is the ultimate management report providing in-depth intelligence on this rapidly changing sector.

 

Forecasts include:
  • Global net TV advertising
  • TV households
  • Net total TV advertising
  • Net total TV advertising per TV household
  • Pay TV households
  • Pay TV penetration
  • Net pay TV advertising summary
  • Net pay TV advertising as a % of total advertising
  • Pay TV advertising per pay TV household
Countries covered:
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Chile
  • China
  • Columbia
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Korea
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Russia
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • UK
  • US
  • Venezuela
Testimonials
"By 2012, Informa forecasts that global net TV advertising will equate to US$148 billion, up 21% on the 2008 figure. However, net pay TV advertising will grow at a much faster rate - up 39% over the same period - to reach US$25 billion by 2012, or 17% of total TV advertising."
[Source: Informa Telecoms & Media]
 
Pricing Information
Global Net TV Advertising Forecasts single user PDF GBP 795
USD 1590
EUR 1193
Global Net TV Advertising Forecasts 2-5 users PDFGBP 1590
USD 3180
EUR 2385
For multi-user licenses please contact our customer service team on +44 (0)20 7017 5537 or email telecoms.enquiries@informa.com