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Global Net TV Advertising Forecasts
Published: March 2008
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+44 (0)20 7017 5537
Forecasts and analysis for the TV advertising industry
Global Net TV Advertising Forecasts is the first report to accurately report net TV advertising reflecting revenues received by both the channels and networks. The report includes important illustrative statistics and reliable forecasts to 2012 for 44 countries.
Topics covered in this report include:
- Track trends and pinpoint opportunities with reliable forecasts for this sector
- Find out how online advertising is impacting traditional broadcast advertising spend
- Study revenue distributions between terrestrial TV and pay TV
- Discover what effect new strategies employed by established players are having
- Learn how the advertising market is varying from one country to the next
The wealth of experience gained from our team of expert analysts ensures that Global Net TV Advertising Forecasts is the ultimate management report providing in-depth intelligence on this rapidly changing sector.
Forecasts include:
- Global net TV advertising
- TV households
- Net total TV advertising
- Net total TV advertising per TV household
- Pay TV households
- Pay TV penetration
- Net pay TV advertising summary
- Net pay TV advertising as a % of total advertising
- Pay TV advertising per pay TV household
Countries covered:
- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Chile
- China
- Columbia
- Czech Republic
- Denmark
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Korea
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Norway
- Philippines
- Poland
- Portugal
- Romania
- Russia
- Singapore
- Spain
- Sweden
- Switzerland
- Taiwan
- Thailand
- Turkey
- UK
- US
- Venezuela
Testimonials
"By 2012, Informa forecasts that global net TV advertising will equate to US$148 billion, up 21% on the 2008 figure. However, net pay TV advertising will grow at a much faster rate - up 39% over the same period - to reach US$25 billion by 2012, or 17% of total TV advertising."
[Source: Informa Telecoms & Media]
Pricing Information
| Global Net TV Advertising Forecasts single user PDF | GBP 795 USD 1590 EUR 1193 |
| Global Net TV Advertising Forecasts 2-5 users PDF | GBP 1590 USD 3180 EUR 2385 |
| For multi-user licenses please contact our customer service team on +44 (0)20 7017 5533 or email telecoms.enquiries@informa.com | |
