Providing a unique insight into the crucial areas of advertising, business models and how to monetize user-generated content.
Online TV and Video: The over-the-top challenge to traditional TV looks at the fresh business models and strategies that major content owners, ISPs and broadcasters will need to employ to fully exploit the online TV sector.
Major industry questions answered in this report include:
- Where is online TV and video best placed to make an impact?
- What broadband penetration patterns are emerging and how will these affect this key new sector?
- Can sufficient content be licensed to make legitimate services sufficiently compelling?
- Which business model already has a competitive edge that it can exploit?
- In which countries is online TV and video already having most success?
- Who are the key players and what are their strategies for success?
With fundamental change occurring swiftly and on such a large scale, do you have the clear and reliable analysis that will enable you to exploit new opportunities in this thriving new market?
Use Online TV and Video (2nd edition) and benefit from:
- Forecasts to 2013 - track trends and pinpoint opportunities with extensive forecasts, including download/streaming revenues, advertising revenues, broadband numbers and penetration for 14 countries
- Vital intelligence on business models and other important information on moves already being taken to monetize the UGC phenomenon
- Early-mover advantage - equip yourself with in-depth analysis of the nascent activity that is shaping the direction of this blossoming business, enabling you to track the sectors you’re already in and assess which emerging ones will provide you with new investment opportunities.
Essential reading for:
- TV content suppliers: Discover the strategies your competitors are using and find out how new technology and investment is changing the face of broadcasting in a way that could enhance your future prospects
- ISPs, Terrestrial Broadcasters, Cable, satellite and IPTV operators: Learn more about the competition and where online TV and Video can fit into your business strategy
- Investment Banks: Gain valuable insights into how this developing market will enable you to maximize your investment opportunities
- Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of this new sector and identify where your own expert knowledge may be required
- Broadcast Technology companies: As a still emerging sector, Online TV and Video offers new revenue streams. Identify which technological developments are likely to have a profitable impact on your business.
Countries covered:
- Australia
- Brazil
- Canada
- China
- France
- Germany
- Italy
- Japan
- Mexico
- South Korea
- Spain
- Taiwan
- UK
- US
Testimonials
"Online TV and video services will generate revenues of US$7.9 billion in 2013, almost six times the 2007 figure. North America will comfortably be the largest revenue-generating region, accounting for 63% of the global total by 2013."
Source: Informa Telecoms & Media