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Mobile Social Networking
Communities and Content on the move
Published: February 2008
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+44 (0)20 7017 5537
This report is the first of its kind, to keep the hype to one side, and truly focus on what is under the covers of online communities globally. It explores the role of the different players, involved in the value chain of user generated content including the innovative software vendors, trusted operators, and the trendy social networks. This is a hot area at the moment; it is great to see such a comprehensive report that deals with the facts
Chief Marketing Officer,
NewBay Software
Mobile Social Networking analyzes the current situation in detail, sets it in context with trends, and unveils the most likely evolutionary stages of Social Networking on mobile and converged networks.
Based on fresh and exclusive market data and in-depth interviews, the study explains the impact social networks are having and will have on everyone.
Based on fresh and exclusive market data and in-depth interviews, the study explains the impact social networks are having and will have on everyone.
Key questions and issues covered
Topics covered include:
- Mobile Social Networking industry segmentations
- The Mobile Social Networking value chains
- Enabling technologies on networks and mobile devices
- Mobile social community participant profiles and behaviors, today and tomorrow
- Existing, emerging and anticipated business models and revenue streams
- Most likely success strategies for existing and new players in the industry
- Is mobile social networking an extension of existing services or disruptive innovation?
- What are the key application segments for Mobile Social Networking?
- To whom is the mobile social networking phenomenon most relevant, how and for how long?
- Who is best placed to profit from mobile social networking?
- What is the role of rich media in the future of mobile social communities?
- What are the existing business models and what new models will emerge?
- What are the drivers and obstacles to mobile social networking growth?
- What is the size of the Mobile Social Networking market? Number of users, numbers of community registrations and key applications?
- Case studies provide in-depth analyses of mobile social networking players’ strengths and weaknesses set in the context of their region
- Forecasts of users and revenues for 2007-2012
Who should read this report?
Operators & telecom service providers:
- Understand the new opportunities, challenges and threats to existing markets
- Identify the strategies, business models, revenue opportunities, market segments, technologies and devices to maximize revenues
- Get the jump on going mobile and converting a destination to a state of mind
- Navigate the maze of device complexity and understand its potential impact on communities
- Find partners and understand their key motivators today and in the future
- Understand the Mobile Social Network opportunities and identify key players and potential partners
- Explore current and evolving roles in the service value chain
- Benefit from unbiased analysis and data free from industry hype
- Provide clients with clear business intelligence and case studies to support recommendations and investment
- Assess the potential, partners and strategies to tap the power of mobile communities
About Mobile Social Networking Companion Volume: Service Profiles and Analyses
This volume contains comprehensive examinations of the service features, the business models and the opportunities ahead for 31 mobile social networking services. In addition to the detailed profiles this companion to the Mobile Social Networking report tabulates the service features and the estimated or confirmed sizes of the networks at the time of publication. The table permits services to be compared, side-by-side, at a glance.
For further information on this report please click here
To read the Mobile Social Networking press release please click here
This volume contains comprehensive examinations of the service features, the business models and the opportunities ahead for 31 mobile social networking services. In addition to the detailed profiles this companion to the Mobile Social Networking report tabulates the service features and the estimated or confirmed sizes of the networks at the time of publication. The table permits services to be compared, side-by-side, at a glance.
For further information on this report please click here
To read the Mobile Social Networking press release please click here
Pricing Information
| Mobile Social Networking - Paper Copy only | GBP 1495 USD 2990 EUR 2243 |
| Mobile Social Networking - Single PDF licence | GBP 2243 USD 4486 EUR 3365 |
| Mobile Social Networking - Paper copy and single PDF licence | GBP 2990 USD 5980 EUR 4485 |
| For multi-user licenses please contact our customer service team on +44 (0)20 7017 5537 or email telecoms.enquiries@informa.com | |
