TV International Sourcebook 2008

Key Coverage

Presented alphabetically for easy reference, TV International Sourcebook 2008 gives you hard data across the global industry, including:

• TV databases for all of the major territories, featuring year-on-year subscriber figures, subscription revenues and average subscription costs across pay TV platforms
• Channel profiles - country-by-country, track daily hours of broadcasting, household penetration rates and revenue source for the national channels
• Viewing and programming - gain access to vital information on average daily viewing, share of viewing by channel, split of transmission hours by programme genre, top 10 programme listings as well as programme budgets for leading national channels
• Pay TV figures - including growth and penetration rates across all pay TV platforms, subscriber figures by operator and subscription revenue data
• Advertising data - track advertising expenditure, share of advertising revenue by channel, top 10 advertisers and product categories and TV advertising limits
• Company specific data - access subscriber information, financial highlights and ownership structure information for many of the leading broadcasters
• IPTV figures - including penetration rates and broadband data to enable you to track this booming sector
• Comparison tables and rankings for all of the featured countries.

Market Data

TV International Sourcebook 2008 gives you:

• Key data on 68 TV markets worldwide
• Full coverage of the leading markets across five continents
• Subscriber figures for the leading territorial operators
• Multi-platform penetration rates on a pan-regional and country-by-country basis
• Historic subscriber, revenue and penetration figures for each country allowing you to track market growth.

Essential reading for:

• TV Companies: Discover the strategies your competitors are using and find out how new technology and investment are changing the face of broadcasting globally.
• Investment Banks: Gain valuable insights into which countries around the world will enable you to maximise your investment opportunities.
• Analysts, legal and financial: Use our data to build your knowledge of the various TV sectors and identify where your own expert knowledge may be required.
• Broadcast Technology companies: With TV across the globe increasing in sophistication, identify which technologies are in the ascendancy and are likely to have a profitable impact on your business.