Eastern European TV (11th edition)

Major industry questions answered in this report include:

• How has DTH successfully started to make inroads into analogue cable’s dominance?
• Will free-to-air multichannel services harm the chances of pay TV?
• How is key company UPC adapting to the changing environment in the eastern European region?
• Is the current trend for launching thematic channels here to stay?

With News Corp. and other heavyweight media companies already investing in eastern Europe, do you have the clear and reliable analysis that will enable you to also exploit new opportunities in this increasingly dynamic new TV market?

Use Eastern European TV (11th edition) and benefit from:

• Forecasts to 2012 – track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, multichannel TV homes, pay TV penetration and IPTV data
• Market Movements – new quick guides to the key developments in each country
• Data and statistics – the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
• Country-by-country coverage – analysis of the 18 key territories, enabling you to track the regions you’re already in and assess which new ones will provide you with new investment opportunities
• Coverage of emerging broadcast technologies such as mobile TV and HDTV
• Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.

Essential reading for:

• TV Companies: Discover the strategies your competitors are using and find out how more liberal markets are changing the face of broadcasting in eastern Europe.
• Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities and how EU accession has boosted investor confidence in countries previously seen as inaccessible.
• Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
• Broadcast Technology companies: With TV in eastern Europe now actively looking to increase in sophistication, identify which technological developments are likely to have a profitable impact on your business.

Countries Covered

• Bulgaria
• Croatia
• Cyprus
• the Czech Republic
• Estonia
• Greece
• Hungary
• Israel
• Latvia
• Lithuania
• Poland
• Romania
• Russia
• Serbia
• Slovakia
• Slovenia
• Turkey
• Ukraine