UK Mobile Content Survey: What Consumers Want

Published: June 2007

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Downloads

The UK mobile content market was worth £661 million in 2006: 50% of that revenue came from the 25-34 year old demographic

The majority of mobile operators are sitting on a wealth of customer meta data, yet will not make this information readily available for content providers and advertising agencies intent on getting a share of the wireless UK market worth £20 billion.

Key Coverage

What is the size of the UK mobile content and services market?
What is the biggest missed opportunity of the mobile operators to date?
How much will consumers pay for mobile TV?
Is the UK market ready for all-you-can-eat flat-rate data tariffs?
What services do consumers want on their device?
How receptive to advertising are mobile consumers?

Market Data

Do females change their ringtone more than males?
Are the over 65s interested in mobile content?
What is user-adapted content?
How many consumers know that they could use their phone to locate their nearest Chinese takeaway?
What is the average consumer spending on mobile content?

Pricing Information

UK Mobile Content Survey: What Consumers Want: Paper Copy	GBP 1250 USD 2250 EUR 1875
UK Mobile Content Survey: What Consumers Want: Single PDF Licence	GBP 1875 USD 3375 EUR 2813
UK Mobile Content Survey: What Consumers Want: Single PDF + Single Paper copy	GBP 2500 USD 4500 EUR 3750
For multi-user licenses please contact our customer service team on +44 (0)20 7017 5537 or email telecoms.enquiries@informa.com