Mobile Marketing Forum '07

Speakers Include

Topics to be covered include:

• How will operators influence the future of mobile advertising and marketing?
• Where’s next after text and win? Using mobile as an integrated campaign tool
• Establishing firm foundations for a successful mobile campaign
• Clarifying the value of mobile for advertisers
• Is ad-funded the future?
• Maximising the marketing potential of mobile search
• Do TV and video really hold the key for mobile advertising revenue?
• Dealing with the privacy issues – creating permission based campaigns
• Consumer acceptance – what does it mean to be relevant and unintrusive?

Why you should Attend

Advertising and marketing is touted as the next big revenue stream for mobile and is gaining interest from advertisers as revenues from traditional advertising models decline.
 

Mobile Advertising and Marketing will include:

• New streamed sessions – allowing deeper focus on the issues that matter whilst giving delegates choice to attend those of most interest
• Brand case studies – looking at real numbers and real experiences of rolling out mobile campaigns
• Agency case studies – learning from advertising and media agencies about how campaigns work and where mobile fits in their portfolio
• Operator case studies – revealing how operators fit in the value chain, what they plan for their networks and how they see their future role in the industry
• Lively, interactive panel discussions – covering the contentious issues of the day with participants from across the industry