Marketing Effectiveness for Mobile Operators Global Summit 2007

Establishing Market Leadership through Effective Branding, Marketing, Segmentation and CRM using Real-Time Customer Data

25-27 September 2007, Marriott Hotel, Kensington, London, UK

Sales Hotline
+44 (0)20 7017 5506

Special
Features:

A great opportunity to learn how strategies can be deployed in various creative ways and what new challenges and trends companies are experiencing

A.M, Rogers
[Wireless - Customer Retention and Loyalty, 2007]

This three-day, multi-streamed global summit will feature over 35 operator case studies and 8 interactive discussions providing you with new ideas and strategies to gain a competitive edge in an increasingly crowded marketplace.

Who You Will Hear From:

Vodafone
O2
BT
KPN Mobile
Elisa
Telecom Italia Mobile
Bouygues Telecom
WIND Telecoms
Celtel International
MTN South Africa
Telefonica Moviles Espana
Orange
T-Mobile

PLUS

Ogilvy Worldwide
Carat Insight
MyBrand Consultants

What You Will Learn:

Measure the effectiveness of your marketing strategies
Differentiate your brand
Take part in the Youth Market Focus Group
Market new 3G, content and entertainment services
Develop targeted marketing campaigns through in-depth segmentation
Optimise customer retention and loyalty
Understand your customers better through the use of next generation analytics
Profile and segment subscribers to tailor campaigns

Event Agenda Overview

Workshop A
Monday 24 September 2007
Reveal the Marketing Potential of the Customer Information in Your Network
Led by: Acision

Workshop B
Monday 24 September 2007
Building And Maintaining a Successful Mobile Brand
Led by: MyBrand Consultants

Conference

25 - 27 September 2007

Post-Conference Training Course
28th September 2007
Developing Profitable Market Segments in Telecoms
Led by: Telecoms Academy

Registration

Sponsorship & Exhibition

To discuss opportunities, contact:
Kate Lewis
Tel: +44 (0)20 7017 5753
kate.lewis@informa.com

Group Discounts

Research / Press Contact

For more information, contact:
Kate Lewis
Tel: +44 (0)20 7017 5753
kate.lewis@informa.com

3 delegates for the price of 2

Bronze Sponsor

Exhibitors

Media Partners