Mobile Content and Services (7th edition)

Key Coverage

The major industry analysis covered within the Mobile Content and Services report includes:

• Mobile enterprise analysis: evaluation of the mobile applications and solutions employed in these sectors.
• Business models: Coverage of key areas, including mobile messaging, music, games, Mobile TV and video, mobile web browsing and search, location based services, mobile advertising and social networking, and m-commerce and mobile financial services.
• Strategic issues: analyses the impact of the evolving content value chain on all industry players. Evaluates high level business and marketing issues, and the critical considerations for addressing the mobile content and services market. Looks at the impact of disruptive technologies such as VoIP. Assesses the impact of the growth of the handset market including smartphones and the impact of devices like the iPhone on the industry.

Key Issues Addressed

The report details

• Global industry forecasts
• Value chain and competitive analysis
• New services available
• Revenue and business models
• Pricing strategies
• Technology launches
• Major players’ strategies
• Future roadmap scenarios

Countries / Sectors / Companies Covered

Mobile Content and Services report covers the global market including the following main geographic areas. It also includes in-depth analysis and forecasts on key countries within these regions.

• Western Europe
• Eastern Europe
• Asia-Pacific
• North America
• Africa and Middle East

It provides in-depth analysis and forecasts for the following mobile services

• Messaging
• Music
• Games
• TV & Video
• M-Commerce and financial services
• Location based services
• Mobile Internet
• Mobile Social Networking
• Mobile Advertising

Who should read this report

• Mobile network operators
• Device and component manufacturers
• Mobile OS vendors and software companies
• Content, application and service providers
• Media brands and content owners
• Digital and Mobile media distribution companies
• Web and mobile web publishers
• Application Developers
• Advertisers and marketing agencies
• Broadcasters
• Systems integrators
• Investment banks
• Consultants and industry analysts
• Financial institutions involved with mobile communications
• Venture capitalists and other investors