Mobile Content and Services (7th edition)

Hot Topics Covered in This Report:

Mobile Internet

• Mobile optimised Internet content
• Widgets
• Mobile browsers

• Different mobile community types
• Revenue and business Models

• Mobile advertising by type
• Measurement of mobile advertising

• Take up of mobile digital content
• Growth of D2C channels
• Sideloading and piracy

• SMS, MMS, IM and email analysis
• IMS, RCS and converged messaging
• Enterprise messaging

• LBS developer strategies
• LBS pricing
• Impact of GPS enabled handsets

• Mobile payments business models
• Opportunities in matured and growth markets

Key Questions Answered In This Report:

• How should mobile operators and others in the value chain evolve to stay competitive and benefit from new market opportunities?
• What is their market potential in terms of end users and revenue generation?
• What are the emerging technologies and solutions to drive the mobile content and services industry?
• What role will direct-to-consumer/off-portal initiatives play in the mobile content and services market?
• What are the existing business models and what new models will emerge?
• How will mobile advertising, LBS, social networking and user-generated content influence the growth of mobile content and services?

Key Forecasts in This Report 2008-2013

• Mobile Data Share of Total Mobile Services Revenue
• Mobile Content & Services Users by Region
• Mobile Content & Services Users by Service
• Mobile Content & Services Traffic by Region
• Mobile Content & Services Traffic by Service
• Mobile Content & Services Revenues by Region
• Mobile Content & Services Revenues by Service

Regional and Country Level Forecasts for:

North America
 -  USA
 -  Canada
Latin America
 -  Brazil
 -  Rest of Latin America
Asia-Pacific
 -  Asia-Pacific Developed
 -  Japan
 -  Korea
 -  Rest of Asia-Pacific Developed
 -  Asia-Pacific Developing
 -  China
 -  India
 -   Rest of Asia-Pacific Developing
Western Europe
 -  France
 -  Germany
 -  Italy
 -  Spain
 -  UK
 -  Rest of Western Europe
Eastern Europe
 -  Russia
 -  Rest of Eastern Europe
Africa
Middle East
Global

Detailed Users, Traffic and Revenue Forecasts for following service and content categories:

Mobile Messaging
  •  SMS P2P
  •  MMS P2P
  •  Email P2P
  •  IM P2P
  •  SMS A2P
  •  MMS A2P
  •  Email A2P
  •  IM A2P
  •  SMS P2A
  •  MMS P2A
  •  Email P2A
  •  IM P2A
Mobile Music
  •  Ringtones
  •  Ringback tones
  •  Music Full-track Downloads
  •  Music Streaming
Mobile Games
  •  Games Downloads
  •  Real time Games
Images
Mobile TV
  •  Broadcast TV
  •  Multicast TV
Mobile Video
  •  Video Streaming
  •  Video Downloads
Mobile Gambling
Mobile Internet
Portable Internet
Location Based Services
  •  Personal Navigation
  •  Point of Interest
  •  Friend Finder
  •  Family Tracker
  •  Enterprise LBS
Social Networking Mobile Payments & Banking
  •  Mobile Banking
  •  Payments (remote)
  •  Payments (local)
  •  Mobile funds transfer Domestic
  •  Mobile funds transfer
      International
Mobile Advertising Revenues