Mobile Music: End User Opinion

Key coverage

The report explores consumer attitudes to mobile music services:

What you will benefit from

• Unique data
• Reviews attitudes for the whole mobile content industry
• In-depth knowledge of consumer opinions and attitudes
• Very detailed data on likes and dislikes in specific areas of interest, e.g. music (general) or full track downloads.
• High level results regarding how much customers care about quality, choice, value
• Individual sections provide in depth analysis by key area; content, quality, ease of use, use cases and value for money
• Trend analysis showing changes over 2005

Market data

The report provides an extensive and detailed analysis of end user opinion towards Mobile Music:

• Individual sections provide in depth analysis by key content type; full track music downloads, pre-paid ringtones, DIY ringtones, ringback tones and iTunes
• Individual sections provide in depth analysis by key area; content, quality, ease of use, use cases and value for money
• Trend analysis showing changes over 2005
• Mobile Music succeeds or fails based on its success with customers. This report provides an indication of how services are currently performing and how they could improve

Countries/Sectors/Companies covered

Based on analysis of consumer discussions and opinions expressed online in:

• France
• Germany
• UK
• US

Mobile Music End User Opinion provides a detailed analysis of what real world consumers say they like and dislike about Mobile Music, how they use it and what they would like to see improved

Who should read this report?

Mobile Music End User Opinion report is a key priority for all music industry players as mobile music continues to grow.

• Mobile operators globally - understand the mobile portals part in mobile music and mobile content as a whole
• Content providers
• Technology providers
• Handset manufacturers understand how consumers use mobile content and to prioritize what they need handsets to do