Converging Media Futures

Key Coverage

Major industry questions answered in this report include:

• Is old media changing quickly enough in the face of convergence?
• Are start-ups the only source of digital media innovation?
• Can user-generated content be monetized?
• Have the music labels at last caught on to the digital revolution?
• Can film prosper online?

The wealth of experience gained from our team of expert analysts ensures that Converging Media Futures is the ultimate management report providing in-depth intelligence on the convergence industry.

Multiplatform distribution channels covered within the report include:

• Online – The Internet establishes itself as a mainstream platform. “We’ll be seguing into actually having content delivered to you on the telephone” Bruce Eisen, president of CinemaNow
• Mobile – The cell phone as the ultimate convergence tool. “user-generated [content area] – will… explode across mobile in the coming year” Mark Joseph, head of content products at 3 UK
• Consoles – At the heart of the home-entertainment experience. “definitely more than just a gaming device… it is an incredibly competent and versatile video and music player, plus it provides access to the web and is Wi-Fi enabled.” Nick Sharples, director at Sony Computer Entertainment Europe
• Broadband – High-speed access delivers a multitude of content. “By offering a broadband phone, Internet access, multichannel TV, niche content for minority groups, games and merchandising, we hope that there’s something for everyone.” Paul Berriman, head of strategic market development at PCCW

Market Data

Converging Media Futures gives you comprehensive coverage of the following four sectors:

• Television – The sector is going through an enormous upheaval with the broadcast model that has held good for decades breaking down at a breakneck pace. Peter Cowley, managing director of digital media at Endemol UK says: “Everyone’s been talking about fragmentation, going from a few television channels to hundreds of television channels to being able to watch TV on your mobile, broadband PC and, before long, IPTV.”
• Music – Times are changing and the music industry looks to have at last shaken off its reactionary posture. This is backed up by Tom Ryan, senior vice president of digital and mobile strategy at EMI Music, who states “Currently, we’re experimenting with a number of different business models and believe this is important if we want to stay ahead of the curve.”
• Film – Focus has been concentrated on short-form, bite-sized content tailored to the “entertainment snacker” who is unwilling to sit through an entire feature-length movie. This is supported by Scott Roesch, vice president and general manager of AtomFilms who says, “this content is proving to not only work well on the internet, but on mobile and portable devices as well.”
• Games – Convergence is opening up many opportunities within the gaming sector especially through online, mobile and consoles to companies not previously established within these markets. Jason Hall, senior vice president at Warner Bros. Interactive Entertainment comments that “consumers will never remember a time when Warner wasn’t in the video-games space.”

Countries / Sectors / Companies Covered

Companies interviewed:

• 3UK
• Amp'd Mobile
• Atom Films
• Channel 4
• Cinemanow
• Disney
• E Entertainment
• EMI Music
• Endemol
• Google
• Intel
• ITN
• MobiTV
• MTV
• Nokia
• O2
• PCCW
• Private Media
• Sony Computer Entertainment Europe
• Soundbuzz
• TU Media
• Turner Broadcasting
• Virgin Radio
• Warner Bros Interactive Ent

Who should read this report

Essential reading for:

• Media Companies: Learn how to keep pace with the ever-changing digital market
• Distributors: Gain valuable insight into optimal use of multiple channels
• Content Providers: Benefit from a real ‘how to’ guide to digital distribution
• Vendors: Identify the technological developments that provide opportunities for your company
• Investment Banks: Discover the hot and about-to-be-hot media sectors
• Analysts, legal and financial: Use the reports’ in-depth interviews and comprehensive survey findings to discover new business prospects