Mobile TV: End-user Opinion

Key Coverage

The report provides an extensive and detailed analysis of end user opinion towards mobile TV:

• Trend Analysis showing changes over 2005
• Country analysis for France Germany, the UK and the US
• Individual sections provide in depth analysis by key area; content, quality, ease of use, use cases and value for money

Market Data

Key findings were:

• Online buzz about Mobile TV has grown 700% year on year during 2006.
• Interest is spreading from early adopters to mainstream audience
• Opinions on the issues that need to be dealt with to secure wider adoption and regular use
• What attracts consumer viewers to Mobile TV
• The exact issues that are troubling consumers, and how to satisfy consumer expectations

Countries / Sectors / Companies covered

2006 has been a key year for launching mobile TV and this report gives an early indicator of how services are likely to perform.

The report is based on the following areas:

• France
• Germany
• UK
• US

Mobile TV: End User Opinion report provides an interesting insight for all key players in the mobile TV industry, presenting you with consumer views enabling you to build your business strategy on first-hand information.

Who should read this report

• Mobile Operators to understand the mobile portal space, and mobile content as a whole
• Content providers to exploit the big opportunities of the revenue available in the marketplace
• Technology /Handset providers to understand how consumers use mobile content and to prioritize what they need handsets to do
• Broadcasters, and independent, and global TV production companies to understand how the mobile TV and video industry works and apply to your business models