Getting into Mobile TV and Video

Key Coverage

This fast evolving ecosystem, a bewildering mix of financing revenue models distribution channels and production methods exist.

The report answers key questions including:

• How does a content provider finance a mobile video series?
• What role do broadcasters, aggregators and operators play in the market?
• How can production companies best leverage their existing productions, such as TV shows or films, on the mobile screen

Market Data

Getting into Mobile TV and Video provides you with a detailed introduction to mobile TV and video, from underlying technologies to the value chain. Equip yourself with business intelligence to operate successfully in this dynamic market

Countries / Sectors / Companies Covered

Featured companies:

• 20th Century Fox
• 3UK
• 4th Screen Advertising
• BeActive
• BSkyB
• Buongiorno Vitaminic
• Endemol
• Fremantle Media
• i-rights
• ITN
• Jamba
• Medianboard Berlin- Brandenburg
• MobiTV
• Mobix Interactive
• MTV
• NRK
• Pure Grass Films
• Somethin' Else
• TU Media
• UFA
• Vodafone
• WestLB

Who should read this report

• Film and television production companies - gain insight into the unique characteristics of the mobile medium and discover cross-platform opportunities
• Mobile content providers - learn about sources of funding distribution channels and the role of interactivity in driving usage and revenues
• Banks, venture capital firms, and media funds - identify potential investments and understand the capital requirements, risk and upside in mobile video content production
• Media companies and broadcasters - explore how premium brands can be leverages on mobile