Mobile Communities and User-Generated Content

Key Coverage

Key Questions answered in this report:

• What business and revenue models have proven successful so far?
• Who are the key players in the market and what has their strategy been?
• What are the financial benefits of launching mobile community services
• What are the different forms mobile community applications and services can take?
• What does the future hold for these types of services?

Market Data

• The exceptional growth of the world wide web, coupled with the growth of advanced mobile devices has made mass distributors of us all
• Mobile users demand services that enable users to communicate with each other across a variety of means such as chat, dating, and blogging
• Opinion and Analysis - How will the user generated communities develop over the next 5 years? What strategies should industry players implement to capitalise on these market changes

Countries / Sectors / Companies Covered

Global Coverage - In-depth analysis of North America, Asia Pacific and Europe with additional coverage of South America, the Middle East and Africa

Who should read this report

• Mobile Operators - Understand the services that can reduce churn and increase customer loyalty, as well as driving data traffic across your network
• Application developers and service players - Examine the role of players in the value chain to help differentiate yourself and ensure future revenues with key partnerships
• Consumer brands - Discover how to leverage your brand's strengths to deliver customer loyalty in key demographics
• Advertising agencies - Assess mobile communities as a new promotional medium
• Content Owners - how to expand offerings, create customer stickiness and explore new business models.