Mobile Search and Content Discovery

Key Coverage

• Strategies of key players across the complete mobile search & discovery value chain: examine the current search & discovery offerings, partnerships and deals in the pipeline of companies including Google, UpSnap, JumpTap, Medio Systems and Openwave, and analyse new revenue opportunities
• Case studies of leading mobile operators: understand how major operators including 3, T-Mobile and Vodafone are already generating revenues using search & discovery schemes and learn from their experiences
• Niche markets evaluation: gain insight into the business benefits search & discovery bring to the music and entertainment content sector and potential opportunities it presents, and analyse innovations in the pipeline such as multimedia search, voice-controlled search and "visual Google"
• Forecasts to 2010, detailing users and revenues for the sector for all key global regions
• Technologies available to mobile operators to encourage content usage and path-breaking hybrid approaches built around portal personalization, P2P recommendation, as well as the new methods of delivering relevant content on users' terms

Market Data

Mobile Search and Discovery also covers:

• Overview of available portals: analyse the current technologies that make it possible to personalize portal displays and assist in content discovery: how is Infospace's unique mix of multi-modal search, discovery and "mini-portal" offerings faring?
• Recommendation engines: examine the companies providing these services, including Agent Arts and New Bay, and the impact of their initiatives on social behaviour patterns
• Mobile search models and trade-offs - assess the possible partnerships for this space and which would be most suitable for your company
• Business models - benefit from company profiles and unique executive interviews with players including 4Info, Action Engine, FAST, MOOOBL, and Nokia, highlighting their strategies and business model preferences: do FAST's white label offerings pose a threat to established mobile industry players? Is Nokia's strategy for embedding content and search services on the handset paying off?

Countries / Sectors / Companies covered

• 4Info
• Action Engine
• FAST
• MOOOBL
• Nokia

Who should read this report

• Mobile operators
• Media and Entertainment companies
• Service providers
• Handset and device manufacturers
• Search aggregators
• Global and location based brands
• Content providers
• Content Aggregators